On Saturday, I was in Chinatown with my wife and we decided to go to Yum-Cha.

After all, we love yum-cha.

The atmosphere, the people, the food.

Before we had a child, I think we used to do yum-cha almost every other week.

Anyway, at one stage I noticed these custard tarts go past on one of the trays. And I thought, they look nice.

But I didn’t stop the waitress and order.

After all, I was enjoying some calamari and leafy greens and the two just didn’t mix.

However ten minutes later I thought to myself: “Now I wouldn’t mind one of those custard tarts right now. It would just hit the spot.”

But the custard tarts were nowhere to be seen.

I missed out. And they missed out as a result.

And that brings me to the purpose of this email.

When most people chase after clients, they give up far too easily.

For instance, they will get someone on their database, mail them one letter and forget about them.

Or they will chase after a client and give up as soon as they say they don’t need anything right now.

But the key to sending your sales through the roof is to be there when your customer needs your help.

For instance, you could use the strategies in lesson #1 of http://www.morecustomersmadeeasy.com to get people onto your database.

But then you might send them some information and a sales letter and forget about them.

Problem is, let’s say you’re a graphic designer – and when I as the customer get your sales letter, I don’t need a graphic designer.

And I don’t need one next month. Or the month after.

But I do need one six months later.

If you’re keeping in touch with me every month, tapping me on my shoulder, and reminding me that you are here… you will get the business.

If you’re not, you won’t – you’ll be forgotten.

And I won’t know where to find you. Just like my Yum-Cha waitress.

So make sure you persist and are the first person that comes to mind when your customer is ready to buy.

Ok, that’s enough ranting for one day