A simple explanation is this:

A strategy is the overarching big picture plan, goal or objective. A tactic is an effort you take such as an ad or a sales call to reach the objective.

I’m a couple of month into your more customer easy pogram and have started using the more relevant strategies so far.

I’ve got a question about today’s blog. I hear the word ’strategy’ bandied around a lot. And you’ve used it to. Would you be able to exaplain to me exactly what you mean by ’strategy’ and how it differs from tactics. I heard Jay Abraham say ‘tactics without strategy is a waste of time’, but i struggle differentiating both. Cheers, Daniel