I can hear what you are saying:

Bywater, what on earth could be good about a bad economy?

Don’t you read the newspapers? Don’t you hear the stories?

Are you a madman? A lunatic? Smoke too much weed on the weekend, perhaps?

Not at all (well, my wife may disagree as she thinks I have a touch of madness

Anyway, let me take a moment to explain why a bad economy could just be the best thing ever for your business.

The bottom line is when the economy is good, anybody can suit up and start a business.

And the jetstream of prosperity carries everyone forward.

You don’t have to be leading edge… you don’t have to educate yourself… you don’t have to be strategic. You don’t have to
offer your clients a unique advantage.

And you can probably get by without knowing any of the secrets for getting great customers revealed in http://www.morecustomersmadeeasy.com

… because even those who are totally incompetent can get by.

But in a bad economy, this all changes.

And many people read the newspapers and freeze. They go around in circles doing the same things they have always done…

… but their lack in the area of knowledge & skill can no longer be disguised.

Imagine a hanglider: once they get up and running they can glide along for hours enjoying the view.

Anyone can do it.

Doesn’t take any particular level of skill.

But what happens when the air pressure changes… or they get a gust of wind?

The experienced ones know how to handle it and can generally guide themselves to a safe landing?

But how about the inexperienced ones?

It all gets beyond their control and they are in for a hairy ride and quite possibly a scary crash landing.

The key in business is to learn and train yourself before the wind starts changing so you can handle the extra pressure when it comes.

And the good thing about a bad economy is it forces you to do just that.

It forces you to step outside yourself. To grow. And to develop yourself.

And it forces many of your competitors out of the market.

So when the economy picks up again…

a) You are better, sharper and can market better and stronger.

b) You have less competition because the economy has knocked out those who haven’t been on the ball.

The end result = more business for you.

But what should you learn?

Well, in the words of Peter Drucker, one of the greatest business thinkers of the twentieth century…

“Marketing and innovation produce results; all the rest are costs”

So learn how to market. Learn how to write ads. Get your hands on http://www.copywritingthatsells.com.au/cashflow

Also, learn how to strategise. Because as I tell everyone before I take them on as a client…

“Strategy Beats Copy Every Time”

… which is why, if you’re looking at advertising online, you shouldn’t do anything until you get your hands on http://www.scottbywater.com/internetsecrets