As you know, yesterday I ran my webinar about getting the right type of customers.

There was some gold discussed on the call.

The only problem was I forgot to record it.

How much did this cost me?

At a minimum, I would say $2,000. Perhaps more.

Was I annoyed at myself.

Yes. Absolutely.

I am still trying to get my head around all the software and how it works…

And I stuffed up.

But it didn’t last long.

You see, I have come across a new way of coping with all of the emotions which seem to eat us up on a daily basis…

Anger

Anxiety

Frustration

Impatience

etc.

And that is by repeating these 7 words:

“I can choose peace instead of this”

I learnt it from a book I read recently by Wayne Dyer, who is a pretty cool guy with some great information.

Anyway, I think there are a few things we can all learn from our marketing mistakes.

1. Pay more attention to detail: yesterday was one example. But there are plenty of others.

Make sure your phone number works before running the ads. Make sure your web forms are working. Make sure the people who are answering your phones know what they are doing.

Every little detail counts and can cost you money if you don’t do it right.

2. I once heard in a seminar from Brad Sugars that you should get out there and get into business as soon as you can so you can make the $500 mistakes
while you are small and learn the lessons so you can avoid the $500,000 mistakes when you get big.

Believe me, I don’t think I’ll ever make the same mistake as I made yesterday.

3. And remember that no matter what mistakes you make, at least you are doing something. I think these words Theodore Roosevelt gave in a speech
at the Sorborne in 1910 pretty much sum things up…

‘The Credit belongs to the man who is actually in the arena… who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall
never be with those cold timid souls who neither knew victory or defeat’

So make the decision today to…

get in the arena

pay attention to detail

choose peace no matter what happens

and accept the mistakes you make now as ok, because they will help you avoid making them in the future.