<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.1" -->
<rss version="0.92">
<channel>
	<title>Scott Bywater</title>
	<link>http://www.scottbywater.com</link>
	<description>Direct Response Copywriter</description>
	<lastBuildDate>Thu, 02 Feb 2012 23:41:33 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>The importance of measurement</title>
		<description><![CDATA[A few days ago I wrote about the way tennis players track everything and the importance of measurement.
Well, here’s another example from one of the most successful companies in the world: Walmart.
These guys are measurement freaks.
They’re asking questions like:
If we provide 2 inches more space to the Coke display and take it away from Pepsi, [...]]]></description>
		<link>http://www.scottbywater.com/marketing/the-importance-of-measurement/</link>
			</item>
	<item>
		<title>Enthusiasm in Business</title>
		<description><![CDATA[It was my son’s first day of kindergarten today and he woke up super-excited &#38; bursting with enthusiasm. I was really happy that he chose to look at his first day like this and it reminded me of the enthusiasm I had when I first got into the business world. And the dreams I had [...]]]></description>
		<link>http://www.scottbywater.com/psychology/enthusiasm-in-business/</link>
			</item>
	<item>
		<title>Measure Your Advertising</title>
		<description><![CDATA[If you watched the Australian Open, you’ll see that they are measurement freaks. And you can rest assured that players like Rafael Nadal and Novak Djokovic measure their exact percentages for everything from&#8230;
3 set, 4 set &#38; 5 set matches played
Tie break win / loss ratio
Winners hit (on both forehand &#38; backhand)
Unforced errors
Break point win [...]]]></description>
		<link>http://www.scottbywater.com/advertising/measure-your-advertising/</link>
			</item>
	<item>
		<title>“Secret Power” of a Postage Stamp</title>
		<description><![CDATA[Today, try doing this little exercise.
Go to your local post office or newsagency, put your hand in your pocket and hand over 60 cents for a postage stamp.
Look at it closely.
Take it back to your office.
Give it a great big, wet lick.
And then stick it somewhere you’ll see it every day&#8230; perhaps on your computer [...]]]></description>
		<link>http://www.scottbywater.com/psychology/%e2%80%9csecret-power%e2%80%9d-of-a-postage-stamp/</link>
			</item>
	<item>
		<title>Big Bash: Success Secrets</title>
		<description><![CDATA[While I was super-tired yesterday and didn’t get a chance to catch the Australian Open Tennis Final&#8230;
And probably missed out on one of the best games ever&#8230;
I just love this time of the year for all the great sport on offer. And that includes the Cricket.
An interesting introduction this year has been the “Big Bash” [...]]]></description>
		<link>http://www.scottbywater.com/advertising/big-bash-success-secrets/</link>
			</item>
	<item>
		<title>Three stages of learning</title>
		<description><![CDATA[There are three stages of learning:
1.       Insight
2.       Action
3.       Transformation
Most people get stuck in stage 1&#8230; They get some insight and say “that sounds interesting”&#8230;
But they don’t actually act. And if you don’t act, you’ll never truly internalise the learning.
For instance, you’ve probably heard me say&#8230;
You should have multiple streams of generating customers. Not just one. [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/three-stages-of-learning/</link>
			</item>
	<item>
		<title>My Opinion on Lleyton Hewitt</title>
		<description><![CDATA[Did you stay up the other night for Lleyton Hewitt’s match-up with the world number 1, Novak Djokovic?
I did&#8230;
And despite the fact he lost&#8230;
I thought he came out the winner.
He was injured  last year. Everyone doubted him. Even some of the commentators were saying there’s no way he can win another Grand Slam.
But I [...]]]></description>
		<link>http://www.scottbywater.com/psychology/my-opinion-on-lleyton-hewitt/</link>
			</item>
	<item>
		<title>How to Deal With Doubt</title>
		<description><![CDATA[This is a great example of how to deal with doubt&#8230;
“Off With Their Heads”
That’s what the media has been saying about the more experienced guys in the
Australian cricket team&#8230;
Clarke&#8230;
Ponting&#8230;
Hussey&#8230;
Not anymore.
I was at the chemist yesterday getting these little vitamin organisers (I am going through
an “organisation” stage in my life   when I looked at [...]]]></description>
		<link>http://www.scottbywater.com/psychology/how-to-deal-with-doubt/</link>
			</item>
	<item>
		<title>Long Term Business Success</title>
		<description><![CDATA[Want to be rich for a week?
Have your perfect body for a fortnight? Be in a great relationship for a month?
If you’re like most people, you’re probably reading this and saying to yourself&#8230; “Bywater, I want these things for a bit longer than that”.
I want to achieve long term business success.
Well, let me ask you [...]]]></description>
		<link>http://www.scottbywater.com/marketing/long-term-business-success/</link>
			</item>
	<item>
		<title>Questions to Ask Your Customer</title>
		<description><![CDATA[Questions to ask your customer&#8230;
So the New Year has come and gone and you’re probably sitting there with a swag of resolutions to achieve in 2012.
When it comes to your customers&#8230; you might want to start by asking them some questions.
The answers can come back remarkably clear, and incredibly simple.
For instance, over the Christmas period [...]]]></description>
		<link>http://www.scottbywater.com/advertising/questions-to-ask-your-customer/</link>
			</item>
	<item>
		<title>Watch My Xmas Dance (Real Video, Seriously)</title>
		<description><![CDATA[It was just before Christmas that I met my wife.
She said I was a terrible dancer (I was also a terrible dresser, but let’s not go there) and she knew she loved me because she overlooked both of these facts.
But I’ve got into my groove over the years and can dance with the best of [...]]]></description>
		<link>http://www.scottbywater.com/general/watch-my-xmas-dance-real-video-seriously/</link>
			</item>
	<item>
		<title>Read Biographies</title>
		<description><![CDATA[Xmas is only days away&#8230; as is the New Year. What will make your 2012 better than 2011?
There’s one thing which really made a difference for me this year.
It reduced my stress levels.
It helped me get perspective.
It inspired me.
It gave me mentors.
Want to have a guess what it was?
It was reading biographies.
When you read biographies, [...]]]></description>
		<link>http://www.scottbywater.com/psychology/read-biographies/</link>
			</item>
	<item>
		<title>Marketing Decisions</title>
		<description><![CDATA[How do you make better marketing decisions?
You need the right information.
For instance, I’ve always been a big cricket fan (and still am, despite Australia’s recent form ;-(
&#8230; and I was thinking the other day rather than giving batsmen one average in one day cricket, they should give them a few.
Let me explain: if a batsman [...]]]></description>
		<link>http://www.scottbywater.com/advertising/marketing-decisions/</link>
			</item>
	<item>
		<title>Get a Virtual Swipe File of Dr. Seuss Ads</title>
		<description><![CDATA[If you read through any of Dr. Seuss’s books children’s books, you’ll notice just how his unusual words grab you and draw you in.
But do you realise the magic behind them?
Truth be told, Dr. Seuss is an incredible successful children’s writer because he understands what grabs our attention.
He uses a very powerful sound tool called [...]]]></description>
		<link>http://www.scottbywater.com/advertising/get-a-virtual-swipe-file-of-dr-seuss-ads/</link>
			</item>
	<item>
		<title>One of the Biggest Mistakes Business Owners Make</title>
		<description><![CDATA[One of the mistakes many business owners make is not explaining what’s actually required to deliver their product or service&#8230; and the efforts they go to in order to provide such an exceptional customer experience.
For instance, if I was a baker I would talk about&#8230;
The quality of the dough.
The fact I get up at 4am [...]]]></description>
		<link>http://www.scottbywater.com/advertising/one-of-the-biggest-mistakes-business-owners-make/</link>
			</item>
	<item>
		<title>Business Envy</title>
		<description><![CDATA[Today I want to talk about business envy.
Most of us try to be liked.
In fact, I was hearing something the other day that four of our biggest fears are: embarrassment, rejection, verbal conflict and verbal conflict escalating to physical conflict which ends in death.
Wow Bywater&#8230;
That’s a bit deep for a Friday.
My point is that to [...]]]></description>
		<link>http://www.scottbywater.com/psychology/business-envy/</link>
			</item>
	<item>
		<title>Make Selling Fun</title>
		<description><![CDATA[What words come to mind when you think of selling? Pushy&#8230; Intimidating&#8230; Manipulative&#8230;
No wonder most people don’t like selling.
I see it a little differently.
I see it as helping your customers get out of their comfort zone.
I see selling as fun.
You see, right now as I’m writing this I am selling.
Selling by education. Selling by creativity. [...]]]></description>
		<link>http://www.scottbywater.com/marketing/make-selling-fun/</link>
			</item>
	<item>
		<title>Embrace Your Inner Geek</title>
		<description><![CDATA[My son went to get his photo taken with Santa the other day when
Santa asked him:
What does dad like?
Books.
What does mum like?
Books.
My wife joked: “we’re really quite boring.”
But personally, I’m okay with being a geek.
And I’d like to encourage you to embrace your inner geek too.
Think about it: the saying “the geeks shall inherit the [...]]]></description>
		<link>http://www.scottbywater.com/psychology/embrace-your-inner-geek/</link>
			</item>
	<item>
		<title>Lateral Thinking Example</title>
		<description><![CDATA[Ok, today I’m going to give you a lateral thinking example.
Yesterday, I mentioned that I received a phrase from my brother-in-law, Billy, that I was going to incorporate into today’s email to demonstrate how Edward De Bono’s creativity strategy can spark all sorts of different ideas.
And the word he gave me was “striped pyjamas”
I mean, [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/lateral-thinking-example/</link>
			</item>
	<item>
		<title>Creativity Exercises for Business</title>
		<description><![CDATA[So I get a phone call on Saturday night from my brother in law Billy, who comes over to our house with his wife Anne&#8230;
And after talking all sorts of crap and even saying how much he enjoys my emails&#8230;
Issues me with a challenge&#8230;
That sparked me to write this article about creativity exercises for business.
Apparently, [...]]]></description>
		<link>http://www.scottbywater.com/creative-thinking/creativity-exercises-for-business/</link>
			</item>
	<item>
		<title>The Untold Truth About the Product Launch Formula</title>
		<description><![CDATA[Product launches sound super-exciting.
Make a six figure income in a week.
And it can be true.
I’ve read Jeff Walker’s product launch formula.
And it’s brilliant.
I’ve also listened in to Frank Kern’s Mass Control.
It too is brilliant.
I’ve also done a number of product launches over the years.
One I pulled in $400,000 within a week for a client.
One was [...]]]></description>
		<link>http://www.scottbywater.com/internet-marketing/the-untold-truth-about-the-product-launch-formula/</link>
			</item>
	<item>
		<title>Keys to good advertising</title>
		<description><![CDATA[Today I am going to hand you the keys to good advertising.
My wife loves those music shows like Australian Idol and X-Factor. I can take them or leave them. But I do learn something when I watch them.
And that is&#8230;
You can FEEL good music. You can tell whether music is good because it makes you [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/keys-to-good-advertising/</link>
			</item>
	<item>
		<title>Positive Talk</title>
		<description><![CDATA[As a kid, I remember going on holidays and hanging out with my parents, uncles, etc. and hearing all this stuff about rising petrol prices.
Apparently, they had risen to 49c a litre.
Now they are obviously far more than that, but I always look back at that conversation &#38; think&#8230;
WHAT A STUPID WAY TO USE YOUR [...]]]></description>
		<link>http://www.scottbywater.com/psychology/positive-talk/</link>
			</item>
	<item>
		<title>Long Copy Advertising</title>
		<description><![CDATA[﻿Interestingly enough, after sending out yesterday’s email about long copy advertising I didn’t get any response from the “image advertising” guys. But here’s what a handful of other people had to say:
“So true long copy works image ads are like the fluff on a beer, makes the drink look good but your sure as heck [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/long-copy-advertising-2/</link>
			</item>
	<item>
		<title>Your Advertising Sucks</title>
		<description><![CDATA[When I sent out yesterday’s email, I didn’t think I’d be opening up so many wounds from the “image advertising” guys.
I got told I was sending out of date information&#8230; that my copy was “ugly” and “too long”&#8230;
In short, I was told:
Your Advertising Advice Sucks&#8230;
And that I could do with a bit of image in [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/your-advertising-sucks/</link>
			</item>
	<item>
		<title>Two Schools of Advertising – Which Works Best?</title>
		<description><![CDATA[There are two schools of thought in advertising. One is all about image, brand, etc. The other is about results. It’s the fancy Madison Avenue advertising, versus the advertising that sells.
Virtually every industry has two opposing views&#8230;
Drugs vs. natural therapies.
Vegetarianism vs. meat eating.
Low carb diets vs. the food pyramid.
And some people marry their hypothesis&#8230; even [...]]]></description>
		<link>http://www.scottbywater.com/advertising/two-schools-of-advertising-%e2%80%93-which-works-best/</link>
			</item>
	<item>
		<title>Consumer Trap</title>
		<description><![CDATA[In any new area where there is money to be made, you’ll find a whole group of piranha’s and leeches that head in that direction seeking to take advantage of all the excitement.
It’s a real consumer trap.
For instance, let’s look at the recent insulation scheme that Became extremely popular in Australia&#8230;
When the Government brought in [...]]]></description>
		<link>http://www.scottbywater.com/internet-marketing/consumer-trap/</link>
			</item>
	<item>
		<title>Poor Advertising is Emasculated</title>
		<description><![CDATA[Poor advertising is everywhere.
But some of the best ads I have written never saw the light of day&#8230;
Why?
Because they didn’t get used.
They got trounced by their own inhibitions, their wife, their staff, their friends, etc.
Other campaigns have been emasculated&#8230;
Softened so it offends nobody&#8230;
But also excited nobody.
A word changed here or there.
A change in tonality&#8230;
Turning them [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/poor-advertising-is-emasculated/</link>
			</item>
	<item>
		<title>Advertising Disasters – How to Avoid Them</title>
		<description><![CDATA[What is it that causes advertising disasters?
Well&#8230;
I went to see my nephew perform in a music concert last night and one of the songs that was featured was&#8230;
Beautiful Disaster
And it reminds me of a lot of ads I have seen.
They look beautiful.
Everyone loves them.
But they DON’T WORK.
They turn out to be advertising disasters.
There’s nothing wrong [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/advertising-disasters-%e2%80%93-how-to-avoid-them/</link>
			</item>
	<item>
		<title>Movies and Advertising – the Lessons</title>
		<description><![CDATA[Movies and advertising&#8230;
Yes, you can often get some great story angles and learn a lot about advertising by watching movies.
And last night, once we had finished putting our son to bed and I had a shower&#8230;
I came out to the lounge room to find my wife watching a show called&#8230;
ON STRIKE FOR CHRISTMAS
This movie is [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/movies-and-advertising-%e2%80%93-the-lessons/</link>
			</item>
	<item>
		<title>How to Become a Genius</title>
		<description><![CDATA[Today I want to talk about how to become a genius.
I started thinking about this as I was watching the X-Factor last night, when a young guy came on to sing as a guest singer.
He was very good, but I hadn’t heard of him.
My wife and I said he looked so young.
And he was.
He was [...]]]></description>
		<link>http://www.scottbywater.com/psychology/how-to-become-a-genius/</link>
			</item>
	<item>
		<title>Seth Godin Dip Summary</title>
		<description><![CDATA[Today I want to talk about “The Dip”
I didn’t come up with this concept&#8230;
Seth Godin did.
And you can find out all about it in his book with the same name that’s available here.
The Dip is a revolutionary concept, and can be summarised like this&#8230;
The top 1% of the people in any profession earn the majority [...]]]></description>
		<link>http://www.scottbywater.com/psychology/seth-godin-dip-summary/</link>
			</item>
	<item>
		<title>Alien Marketing</title>
		<description><![CDATA[For today’s marketing lesson&#8230;
I want you to take a moment to picture an alien from outer space.
They have three noses&#8230;
Two heads&#8230;
Seven feet&#8230;
They talk a different language&#8230;
They think completely differently&#8230;
They talk in tongues&#8230;
Are you starting to get a clearer picture?
Are you also wondering why I’m getting you to imagine this?
It’s really quite simple&#8230;
One of the biggest [...]]]></description>
		<link>http://www.scottbywater.com/advertising/alien-marketing/</link>
			</item>
	<item>
		<title>Long Copy Advertising</title>
		<description><![CDATA[Many people believe long copy advertising and letters won’t get read.
And they’re right.
But neither will short copy letters.
Why?
Because most letters (as well as web sites, ads, etc) are like slippery slides with glue stuck to them.
You’re never going to get to the bottom.
You’re going to stay at the top.
But if you learn how to write [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/long-copy-advertising/</link>
			</item>
	<item>
		<title>What Your Customer Wants</title>
		<description><![CDATA[The key to separating yourself from the pack is to focus on what your customer REALLY wants &#8211; and not what they say they want.
For instance, most people will go to a copywriter and say something along the lines of&#8230;
“I want a letter. Or I want an About Us page. Or I want a brochure.“
The [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/what-your-customer-wants/</link>
			</item>
	<item>
		<title>Small Business Threats – the Best Way to Prepare</title>
		<description><![CDATA[If you were choking, would you prefer your family go and learn a first-aid course, then come back and help you? Or would you prefer they had already learnt the first-aid course so they could take immediate action to help you?
The answer is pretty simple, isn’t it?
How about if your business was going through trouble? [...]]]></description>
		<link>http://www.scottbywater.com/marketing/small-business-threats-%e2%80%93-the-best-way-to-prepare/</link>
			</item>
	<item>
		<title>Best Way to Start Your Day</title>
		<description><![CDATA[
Gratitude – the #1 Way to Start Your Day
I’ve been hearing it for years.
And the hit video, The Secret, which took the world by storm reinforced it a few years ago.
The best way to start your day is with gratitude.
But let’s face it&#8230;
Most of us don’t.
We stumble out of bed and go through our routines, [...]]]></description>
		<link>http://www.scottbywater.com/psychology/best-way-to-start-your-day/</link>
			</item>
	<item>
		<title>Charlie and the Chocolate Factory – the Golden Ticket</title>
		<description><![CDATA[I was watching the latest version of Charlie &#38; the Chocolate Factory the other night (we have movie night every Saturday or Sunday, which my son loves) and there was a part in the film where Charlie wins the golden ticket.
His family is poor and he wants to give it away to them instead of [...]]]></description>
		<link>http://www.scottbywater.com/psychology/charlie-and-the-chocolate-factory-%e2%80%93-the-golden-ticket/</link>
			</item>
	<item>
		<title>Google Marketing vs. the Phone Directory</title>
		<description><![CDATA[Can you remember the days of the phone directory? They were certainly simpler times. Place your ad and forget about it&#8230; And your phone rings all year long, if you did it right.  Then Google came along. And that’s all changed forever. Phone directory responses have dropped. And with Google&#8230; There’s dozens of keywords to [...]]]></description>
		<link>http://www.scottbywater.com/internet-marketing/google-marketing-vs-the-phone-directory/</link>
			</item>
	<item>
		<title>Feel the fear</title>
		<description><![CDATA[It&#8217;s natural to constantly move away from what scares us, but it also holds us back.
I’d like to suggest another approach. Feel the fear and move towards it instead.
Why? Because once you have faced the biggest fears staring you in the face, you will own your own destiny.
So&#8230;
If you hate the dark, go out in [...]]]></description>
		<link>http://www.scottbywater.com/psychology/feel-the-fear/</link>
			</item>
	<item>
		<title>Advertising Traps</title>
		<description><![CDATA[It’s Halloween today.
And from what I can see, Australia is really starting to get into the spirit with all of the pumpkins and scary faces in the supermarket.
I even attempted to create my first pumpkin this year.
It looked good and was surprisingly easier than I imagined – however for some reason (it either got wet [...]]]></description>
		<link>http://www.scottbywater.com/advertising/advertising-traps/</link>
			</item>
	<item>
		<title>Steve Jobs – Passion in Business</title>
		<description><![CDATA[
I couldn’t agree more.
Despite what members of the “get rich quick” brigade tell you, business is tough and Steve Jobs is 100% correct when he says passion is what will see you through.
I’ve been reading &#38; listening to a lot of biographies lately from people like Steve Jobs, Walt Disney and Richard Branson.
And a funny [...]]]></description>
		<link>http://www.scottbywater.com/psychology/steve-jobs-%e2%80%93-passion-in-business/</link>
			</item>
	<item>
		<title>If Only: Two Dangerous Words</title>
		<description><![CDATA[There are two words which are dangerous to your wealth. They’ll hold you back. They’ll allow you to make excuses.
They’ll stop you from getting where you want to go.
Yes, those two words are&#8230;
“If only”
If only I had more time
If only somebody would give me a break
If only everyone would realise how good I am and [...]]]></description>
		<link>http://www.scottbywater.com/psychology/if-only-two-dangerous-words/</link>
			</item>
	<item>
		<title>Real Artists Ship</title>
		<description><![CDATA[Before the release of the now iconic first Mac, when the project was months behind schedule, Steve Jobs used this slogan to motivate his workforce, pushing the project to completion&#8230;
“Real Artists Ship”
Here’s an excerpt from the book, Insanely Great, by Steven Levy which walks you through the origin of the slogan&#8230;
&#8212;
Jobs’s speeches were punctuated by [...]]]></description>
		<link>http://www.scottbywater.com/marketing/real-artists-ship/</link>
			</item>
	<item>
		<title>Think Like a Customer</title>
		<description><![CDATA[Often, when business owners try to sell their business – they feel people should pay them more because&#8230;
THEY HAVE WORKED SO HARD TO BUILD IT
But the buyers don’t care.
The key to selling something for more is to think like a customer.
For instance, when you sell your product or service&#8230;
Your customer doesn’t really care how hard [...]]]></description>
		<link>http://www.scottbywater.com/advertising/think-like-a-customer/</link>
			</item>
	<item>
		<title>Short Term Thinking – the Drawbacks</title>
		<description><![CDATA[Short term thinking can be a real problem.
Let me explain why&#8230;
The other week I was at one of my son’s regular parties which seem to occur once they hit 4 or 5 years old.
Anyway, one of the father’s held a small child and I asked: how old?
He said: 10 months.
And I remarked: It’s amazing. I [...]]]></description>
		<link>http://www.scottbywater.com/time-management/short-term-thinking-%e2%80%93-the-drawbacks/</link>
			</item>
	<item>
		<title>Using Pain in Marketing</title>
		<description><![CDATA[How can you really equate the value of a product or service? And how can you determine how much somebody will be willing to pay for something?
One way is by determining how much pain it causes them, and then design your marketing around that.
Let me explain&#8230;

Dentists get paid a lot because they fix pain. (sore [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/using-pain-in-marketing/</link>
			</item>
	<item>
		<title>Chess Strategy for Business</title>
		<description><![CDATA[Chess and business &#8211; what’s the link?
Bear with me – you’ll grasp this concept even if you don’t understand the game.
When I was about 15, I went through a period when I fell sick with Glandular Fever.
It caused me to get tired, depressed, angry and I took about 6 months off school.
Not exactly memorable years [...]]]></description>
		<link>http://www.scottbywater.com/advertising/chess-strategy-for-business/</link>
			</item>
	<item>
		<title>Good Enough is Not Good Enough</title>
		<description><![CDATA[Dan Kennedy has this saying&#8230;
“Good enough is good enough”
And he’s right.
People can obsess so much about perfection, that they never get it done.
i.e. you never send out the sales letter&#8230; print out the book&#8230; finish the web site, etc&#8230; because it’s not perfect.
But I would add something to that.
Good enough is good enough&#8230;
AS LONG AS [...]]]></description>
		<link>http://www.scottbywater.com/marketing/good-enough-is-not-good-enough/</link>
			</item>
	<item>
		<title>School Failure – What Does it Mean?</title>
		<description><![CDATA[Some people think it matters if they were a school failure, losing confidence and letting it hold them back.
But what does all that mean, really?
What does school teach us?
It is based around a very limited skill-set.
Remembering pre-set information and regurgitating it in a test.
It doesn’t measure your social intelligence&#8230; it doesn’t measure your ability to [...]]]></description>
		<link>http://www.scottbywater.com/psychology/school-failure-%e2%80%93-what-does-it-mean/</link>
			</item>
	<item>
		<title>Overcome writers block</title>
		<description><![CDATA[We’ve all heard about writers block&#8230;
But have you ever had talkers block? Woke up in the morning and nothing would come out of your mouth?
My bet is you haven’t. In fact, I bet you’ve never heard of talkers block in your life.
So given that writing is just talking in print&#8230;
Why do so many talk about [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/overcome-writers-block/</link>
			</item>
	<item>
		<title>James Dyson – How he Beat the Odds</title>
		<description><![CDATA[You’ve probably heard of the Dyson vacuum cleaner, but do you know the story about James Dyson, the guy behind it?
James Dyson went through intense financial hardship to develop the idea of the Dual Cyclone Cleaner which came to him in 1979  &#8211; when his Junior Hoover clogged with the first dust that went in.
Five [...]]]></description>
		<link>http://www.scottbywater.com/psychology/james-dyson-%e2%80%93-how-he-beat-the-odds/</link>
			</item>
	<item>
		<title>Specialised Knowledge is the Key</title>
		<description><![CDATA[I’m looking for someone to dig ditches.
How many responses do you think I’d get from an advertisement like that, if I placed it in the daily newspaper?
My guess is: plenty.
And most would be more than capable of doing the job.
That’s why I wouldn’t have to pay much.
Why? Because most people of reasonable strength can dig [...]]]></description>
		<link>http://www.scottbywater.com/coaching/specialised-knowledge-is-the-key/</link>
			</item>
	<item>
		<title>The Death of Retail</title>
		<description><![CDATA[Let’s face it&#8230; customer service in this country sucks. And with the introduction of the internet and tools like smartphones and the iPad, I really cannot see many people putting up with the crappy service from most stores for much longer.
And that’s why I predict over the coming years we will see the death of [...]]]></description>
		<link>http://www.scottbywater.com/marketing/the-death-of-retail/</link>
			</item>
	<item>
		<title>Steve Ballmer Quote</title>
		<description><![CDATA[“Google’s a House of Cards”
Guess who’s quote that was?
Believe it or not, it was Microsoft CEO Steve Ballmer. He’s obviously a very smart guy, but in this case he was dead wrong.
Google has since gone on to take over the world.
There are always threats in the marketplace.
And this just goes to show a couple of [...]]]></description>
		<link>http://www.scottbywater.com/marketing/steve-ballmer-quote/</link>
			</item>
	<item>
		<title>Don’t Settle</title>
		<description><![CDATA[“Don’t Settle”
They are words from Steve Jobs.
He died at 56 after living a full life. And once said you shouldn’t settle for a life where you kinda’ like what you do. Or where you are doing it just for the money or whatever.
And there’s a very good reason for that&#8230;
Because you and I are going [...]]]></description>
		<link>http://www.scottbywater.com/psychology/don%e2%80%99t-settle/</link>
			</item>
	<item>
		<title>Steve Jobs – a Genius</title>
		<description><![CDATA[Yesterday morning, I purchased Steve Jobs audiobook to listen to on my iPhone – because I think the man is a genius.
Last night, I saw the news – and he had died.
That’s strange and sad timing.
So I feel compelled to take a moment to share what I’ve learnt on that program – from one of [...]]]></description>
		<link>http://www.scottbywater.com/psychology/steve-jobs-%e2%80%93-a-genius/</link>
			</item>
	<item>
		<title>How to Become the Best</title>
		<description><![CDATA[When I started out, I’d drive a hundred miles to do my act for free”
Who do you think said that?
Probably some no-hoping loser who never made it past go, right?
After all, who would do work at not charge for it? And who would drive 100 miles for the privilege? Some crazy person, right?
Some crazy person, [...]]]></description>
		<link>http://www.scottbywater.com/psychology/how-to-become-the-best/</link>
			</item>
	<item>
		<title>Sloppy Service is Costly</title>
		<description><![CDATA[If there’s one thing I cannot stand it’s sloppy customer service.
So today I’m going to rant about it&#8230;
We spent three nights at a 5 star hotel over the long weekend, with breakfast included.
On the last day, we were handed a bill for $76 for two full breakfasts.
I spoke with the lady in charge of welcoming [...]]]></description>
		<link>http://www.scottbywater.com/marketing/sloppy-service-is-costly/</link>
			</item>
	<item>
		<title>The F Word</title>
		<description><![CDATA[I’ve been thinking a bit about the “F” word lately. And it seems to me that it separates the successful from the average.
If you look at people like Richard Branson&#8230; or Donald Trump&#8230; or Sam Walton (Wal-Mart)&#8230; or Jeff Bezos (Amazon)&#8230;
They all lived by the “F” word&#8230;
FEARLESS
That’s right&#8230;
They were prepared to make decisions that might [...]]]></description>
		<link>http://www.scottbywater.com/psychology/the-f-word/</link>
			</item>
	<item>
		<title>Negative People – Eliminate Them from Your Life</title>
		<description><![CDATA[What happens if you put a piece of rotten fruit in a bag with a bunch of good fruit?
It makes the other fruit rotten, that’s what?
And it’s the same with negative people&#8230;
If there are negative people anywhere in your “bag” (or circle of influence) who drain or divert your mental energy, they will disrupt your [...]]]></description>
		<link>http://www.scottbywater.com/psychology/negative-people-%e2%80%93-eliminate-them-from-your-life/</link>
			</item>
	<item>
		<title>The power of your subconscious mind</title>
		<description><![CDATA[Imagine you hop in a taxi&#8230;
And you say to the taxi driver, take me to the Blue Mountains.
Then when you are half-way to the Blue Mountains, you change your mind and say:
No, no, no&#8230; take me to Sydney City&#8230;
Then just as you were on your way to Sydney city, you again change your mind and [...]]]></description>
		<link>http://www.scottbywater.com/psychology/the-power-of-your-subconscious-mind/</link>
			</item>
	<item>
		<title>Automatic Thinking that Repels Wealth</title>
		<description><![CDATA[There are behaviours that repel wealth, and that is how most people behave. And there are ways to behave to naturally attract wealth.
If you can learn to behave in a way that’s more of the latter than the former, then you are far more magnetic to money, wealth and the lifestyle of your dreams.
It’s all [...]]]></description>
		<link>http://www.scottbywater.com/psychology/automatic-thinking-that-repels-wealth/</link>
			</item>
	<item>
		<title>Maybe it’s not the Economy, Stupid</title>
		<description><![CDATA[I hear people talking about the economy all the time, and blaming it for the reason they can’t succeed.
I did the same once, until one of my mentors virtually slapped me in the face and said:
“Maybe it’s not the economy, stupid”
What he was essentially saying is: Maybe it’s you, Bywater. Maybe you’re the one who’s [...]]]></description>
		<link>http://www.scottbywater.com/psychology/maybe-it%e2%80%99s-not-the-economy-stupid/</link>
			</item>
	<item>
		<title>Getting Perspective in Business</title>
		<description><![CDATA[I’m awesome at finding solutions to other people’s marketing and business problems – but when it comes to getting perspective in terms of my own business, I can sometimes get “stuck”, running around in circles – not being able to see the forest from the trees.
Why is that?
What makes it easier to get perspective with [...]]]></description>
		<link>http://www.scottbywater.com/psychology/getting-perspective-in-business/</link>
			</item>
	<item>
		<title>Costly Marketing Mistakes</title>
		<description><![CDATA[Today I want to talk about one of the misunderstood marketing mistakes business owners make without even knowing it.
Think of it like this:
How hard is it to fill a bucket with holes in it?
Very hard, right?
Virtually impossible.
You have to keep the tap on forever to keep that bucket full.
And it’s the same with your business.
Most [...]]]></description>
		<link>http://www.scottbywater.com/marketing/costly-marketing-mistakes/</link>
			</item>
	<item>
		<title>Not Knowing – Dangerous in Business</title>
		<description><![CDATA[How much is what you DON’T KNOW costing you.
I ask this question to myself often.
You see, I’m just running a split-test on my web site – and that split test idea which I got from a consultant that recommended I check it out looks like it will double my conversion rate.
&#8230; making it worth at [...]]]></description>
		<link>http://www.scottbywater.com/advertising/not-knowing-%e2%80%93-dangerous-in-business/</link>
			</item>
	<item>
		<title>Attracting Money – the Untold Secret</title>
		<description><![CDATA[Want to know what it is?
Well, I’m not talking about mindset, focus, motivation or any of the other concepts you hear many speakers talk about.
Sure, every one of those is important.
But there’s something even more important than these if you’re serious about attracting money into your life.
And it all boils down to this 4 word [...]]]></description>
		<link>http://www.scottbywater.com/psychology/attracting-money-%e2%80%93-the-untold-secret/</link>
			</item>
	<item>
		<title>Business Behavior Determines Results</title>
		<description><![CDATA[Many business owners I know are results driven. And while results are critical and the reason we are in the game&#8230;
You cannot control your results. You can ONLY control your business behavior &#38; activity.
What do I mean by that?
I mean that if you’re playing golf you cannot control whether you break par – but you [...]]]></description>
		<link>http://www.scottbywater.com/marketing/business-behavior-determines-results/</link>
			</item>
	<item>
		<title>A Trick that Saves Time</title>
		<description><![CDATA[Have you ever tried to put together a big puzzle? You get all these pieces, look at them, and think&#8230; What do I do with them all? How do they all fit together? It can take ages. But there’s one little trick experienced puzzle-builders
know, which is really quite simple – and saves a lot of [...]]]></description>
		<link>http://www.scottbywater.com/marketing/a-trick-that-saves-time/</link>
			</item>
	<item>
		<title>Arthur Schopenhauer Quote</title>
		<description><![CDATA[To pre-register for next week’s seminar with Scott Bywater and Marilyn Jenett about shifting your mindset to prosper despite the state of the economy, simply enter your details below&#8230;

I was watching an episode of Eli Stone last night (a brilliant show which sadly got cut after two seasons) when one of the scientists who ended [...]]]></description>
		<link>http://www.scottbywater.com/advertising/arthur-schopenhauer-quote/</link>
			</item>
	<item>
		<title>Sam Stosur – US Open Breakthrough</title>
		<description><![CDATA[So Sam Stosur wins the U.S. Open and becomes an overnight sensation in Australian sport.
What an incredible feat – anyone who achieves success at this level is a superstar.
So how did Sam do it?
Part of is her skill?
But at the U.S. Open level, everyone is highly skilled.
It’s the mind which really makes the difference.
Stosur had [...]]]></description>
		<link>http://www.scottbywater.com/psychology/sam-stosur-%e2%80%93-us-open-breakthrough/</link>
			</item>
	<item>
		<title>Annoying Customers – Imagine This</title>
		<description><![CDATA[Many business owners complain about annoying customers – but think for a moment about how you annoy your customers.
Imagine this&#8230;
You are a woman who meets a guy at a bar one night.
You get on great, go home, make love&#8230;
And then you don’t hear from him for six months.
Then you get a “booty” call at 10pm [...]]]></description>
		<link>http://www.scottbywater.com/marketing/annoying-customers-%e2%80%93-imagine-this/</link>
			</item>
	<item>
		<title>Not Enough Time: Change Your Thinking&#8230;</title>
		<description><![CDATA[Let me talk today about time&#8230;
Because the biggest issue most business owners have when I talk to them is “I don’t have enough time” – so let me take a moment to address the time issue and ask you&#8230;
Are you spending time?
Or are you investing time?
What’s the difference&#8230;
Spending time is when you work for money. [...]]]></description>
		<link>http://www.scottbywater.com/time-management/not-enough-time-change-your-thinking/</link>
			</item>
	<item>
		<title>For Sale: Crap in a Box</title>
		<description><![CDATA[I was listening to Eben Pagan interview a marketer called Joe Polish the other day, and Joe was talking about the fact many marketers sell “crap in a box.”
You see, there’s this whole idea in the direct marketing world that the product doesn’t really matter…
It’s only the marketing that counts.
But I disagree.
Sure, you might have [...]]]></description>
		<link>http://www.scottbywater.com/sales/for-sale-crap-in-a-box/</link>
			</item>
	<item>
		<title>Win a Free 3 Month Membership</title>
		<description><![CDATA[(and Discover How Newsletters Have Helped Me Transform My Business) 

On this video, I share the story about the early stages of how I got into business&#8230; what happened&#8230; how I struggled&#8230;
And what it was that turned things around.
To hear my story and go in the draw to be one of the 3 lucky winners [...]]]></description>
		<link>http://www.scottbywater.com/coaching-and-mastermind-program-launch/win-a-free-3-month-membership/</link>
			</item>
	<item>
		<title>Free Audio Gift – If You Advertise on Google, You Will Fail</title>
		<description><![CDATA[
In order to demonstrate the value in the More Time at the Beach program, please have a listen to the audio excerpt above to discover why leading internet marketer, David Caruso, says you will fail if you advertise on Google. When you listen in, you will also discover&#8230;
-    The big problem with brand-based online advertising
-   [...]]]></description>
		<link>http://www.scottbywater.com/general/free-audio-gift-%e2%80%93-if-you-advertise-on-google-you-will-fail/</link>
			</item>
	<item>
		<title>Infomercial Review</title>
		<description><![CDATA[
Take a moment to check out the video above.
Watch the video with an open mind, noticing all the copywriting lessons that are contained therein.
Here’s an infomercial review of all the things you can learn from this video.
·         You’ll notice Mr. T is an interesting character with a difference.
·         You’ll notice there’s a study audience clapping [...]]]></description>
		<link>http://www.scottbywater.com/advertising/infomercial-review/</link>
			</item>
	<item>
		<title>Your Free Bronze “More Time at the Beach” Gifts</title>
		<description><![CDATA[Please enter your details below to be on the early bird list for the Bronze program when it reopens next week&#8230;

In order to demonstrate the value in the More Time at the Beach program, please check out the following three free gifts…
1.    Banner ads don’t work, right? Wrong… these banner ads which are chock-full of [...]]]></description>
		<link>http://www.scottbywater.com/general/your-free-bronze-%e2%80%9cmore-time-at-the-beach%e2%80%9d-gifts/</link>
			</item>
	<item>
		<title>Qualities of an Entrepreneur</title>
		<description><![CDATA[I was at one of my son’s friend’s birthday parties last year – and chatting with one of the fathers about the movie about Mark Zuckenberg and Facebook.
And he said&#8230;
I think everyone gets that one magic idea in their life that could make them a millionaire.
And the thought that came to my mind was: he [...]]]></description>
		<link>http://www.scottbywater.com/psychology/qualities-of-an-entrepreneur/</link>
			</item>
	<item>
		<title>Colour in Advertising</title>
		<description><![CDATA[Ever heard the saying: “little hinges swing big doors”?
It’s true.
And it’s certainly the case on your web site.
For instance, I’m about to change the background on my web site to robin’s egg blue&#8230;
Why?
Because colour in advertising can make a difference.
According to tests, it’s meant to increase the conversion by&#8230; THIRTY ONE PERCENT
That’s right – I’m [...]]]></description>
		<link>http://www.scottbywater.com/advertising/colour-in-advertising/</link>
			</item>
	<item>
		<title>Importance of Training</title>
		<description><![CDATA[If you’ve been reading my emails for a while, you are probably thinking the answer is going to be marketing.
Well, you’re wrong.
After all – that would be too predictable, wouldn’t it?
And the last thing you want to be in marketing is predictable.
That’s boring. That’s like everyone else. That means you’ll be competing with the other [...]]]></description>
		<link>http://www.scottbywater.com/training/importance-of-training/</link>
			</item>
	<item>
		<title>Power of an Hour</title>
		<description><![CDATA[Today I want to talk about the power of an hour and those 60 clicks on every clock.
Why?
Because those 60 clicks are extremely powerful if you’ll do just one simple thing&#8230;
It’s not checking your Facebook or Twitter account&#8230;
It’s not checking your email&#8230;
And it’s not all that ADD behaviour we’re all (including me) so guilty of [...]]]></description>
		<link>http://www.scottbywater.com/time-management/power-of-an-hour/</link>
			</item>
	<item>
		<title>Safe is Risky</title>
		<description><![CDATA[It’s natural to try and play it safe in business.
Conserve your funds. Avoid taking any risks. Play the conservative game.
But safe is risky.
Let me explain: when I finished my squash game last night, I started to think about what happened.
I am playing a friend who I am yet to beat after several weeks.
But I’m getting [...]]]></description>
		<link>http://www.scottbywater.com/advertising/safe-is-risky/</link>
			</item>
	<item>
		<title>Brand Blunder – a Real Example</title>
		<description><![CDATA[Here’s a brand blunder I experienced over the weekend.
After visiting a company that spends millions on advertising their brand – when we walked through their doors, ready to buy, they didn’t have enough people there to deliver the service.
We wanted to buy shoes for my 5 year old boy.
We walked into a very well known [...]]]></description>
		<link>http://www.scottbywater.com/marketing/brand-blunder-%e2%80%93-a-real-example/</link>
			</item>
	<item>
		<title>Eventive Marketing – Cadillac Example</title>
		<description><![CDATA[Imagine you have an event coming up&#8230;
How would you go about drumming up interest?
Some flyers, perhaps?
Some advertisements?
A bit of P.R.
Well, that’s not what the guys in Barton, Vermont did for their Orleans Country Fair.
They tried eventive marketing instead.
And did something far more unique than that&#8230;
They formed a parade of 298 vintage and new Cadillacs that [...]]]></description>
		<link>http://www.scottbywater.com/marketing/eventive-marketing-%e2%80%93-cadillac-example/</link>
			</item>
	<item>
		<title>My Business is Struggling – What to Do?</title>
		<description><![CDATA[I walked into my lounge room yesterday and my wife said to me&#8230;
“If you want the rainbow, you have to deal with the rain”
I thought to myself: “Is she doing drugs?”
Then she said: “think about it”
And I did – thinking about all the business owners who had come to me over the years with the [...]]]></description>
		<link>http://www.scottbywater.com/marketing/my-business-is-struggling-%e2%80%93-what-to-do/</link>
			</item>
	<item>
		<title>Richard Branson Early Life</title>
		<description><![CDATA[I love Richard Branson – and I’m reading his biography at the moment where he’s talking about his early life.
Within the book, Losing My Virginity, he tells a story about how he ended up in jail after exporting records illegally and getting caught early on in his career. (at which point he decided he would [...]]]></description>
		<link>http://www.scottbywater.com/psychology/richard-branson-early-life/</link>
			</item>
	<item>
		<title>Unconventional Learning for Business</title>
		<description><![CDATA[I heard something the other day from a very successful business person:
“You learn little from the familiar”
So what exactly does that mean?
It means if you keep on doing the same thing over and over and over again – you’re not going to learn a heck of a lot.
So instead of reading the same magazines all [...]]]></description>
		<link>http://www.scottbywater.com/advertising/unconventional-learning-for-business/</link>
			</item>
	<item>
		<title>Google Slap – How to Handle a Google Slap Without Stress</title>
		<description><![CDATA[Now don’t do anything rash&#8230;
If you are dependent on Google for your lead flow, then don’t go and cancel all your Google campaigns right now.
Instead, you should actually be learning everything you can about mastering the art of Google – starting right here.
But here’s the thing&#8230;
Google can change the rules at anytime.
There are plenty of [...]]]></description>
		<link>http://www.scottbywater.com/advertising/google-slap-%e2%80%93-how-to-handle-a-google-slap-without-stress/</link>
			</item>
	<item>
		<title>Your Single Biggest Marketing Problem</title>
		<description><![CDATA[Here’s a fact that most business people don’t realise – you are not in the&#8230;
Manufacturing business
Retail business
Consulting business
Real estate business
Or any other type of business.
If you want to run a successful business, then always keep in mind that you are in&#8230;
THE MARKETING BUSINESS
That’s right – the business of getting and keeping customers.
But here’s the problem&#8230;
I [...]]]></description>
		<link>http://www.scottbywater.com/marketing/your-single-biggest-marketing-problem/</link>
			</item>
	<item>
		<title>Peter Lynch Quote – for Business Owners</title>
		<description><![CDATA[Peter Lynch is one of the most successful stock market traders of all time. And I was reading through one of his quotes the other day and thought to myself&#8230;
That is SO applicable for business.
Especially with all the fear and bally-hoo in the market at the moment&#8230; the sliding Aussie dollar&#8230; etc. (which is actually [...]]]></description>
		<link>http://www.scottbywater.com/advertising/peter-lynch-quote-%e2%80%93-for-business-owners/</link>
			</item>
	<item>
		<title>The Gary Bencivenga Copywriting Secret</title>
		<description><![CDATA[Did you know that&#8230;
According to a study published in the Aesthetic Surgery Journal, 81% of breast surgery patients and 68% of other body surgery patients reported improvements in sexual satisfaction.
Interesting, huh?
But is this just a useless fact to be thrown into the “too much information to know, I’ll forget it in 15 minutes” hard drive [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/the-gary-bencivenga-copywriting-secret/</link>
			</item>
	<item>
		<title>Crazy Busy – A Useful Tip for Business Owners</title>
		<description><![CDATA[I was flicking through this book, Crazy Busy by Edward Hallowell over the weekend. And he was talking about the fact we are all in such a big rush these days.
Then he gave the analogy of fine wine&#8230;
Or getting a child to move to crawling or walking&#8230;
You simply cannot rush these things.
Imagine trying to rush [...]]]></description>
		<link>http://www.scottbywater.com/psychology/crazy-busy-%e2%80%93-a-useful-tip-for-business-owners/</link>
			</item>
	<item>
		<title>Lady Gaga Business Secrets</title>
		<description><![CDATA[
Ok, so what can we learn from Lady Gaga when it comes to business.
Let’s list them&#8230;

She never appears the same way twice&#8230;


Her over-the-top costumes make her stand out and grab the attention of the media&#8230;


She is a student of music, fashion and fame. And one of her greatest artworks is “the art of fame”&#8230;
She is [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/lady-gaga-business-secrets/</link>
			</item>
	<item>
		<title>Marketing Accountability</title>
		<description><![CDATA[How do you make your marketing accountable?
To answer this question, I want you to stop for a moment and imagine you are in a local club&#8230;
Inserting coins into the slot machines hoping for that big pay out&#8230;
And then you win $5,000.
Now let me ask you a question:
Would you care whether you put $500 x $1 [...]]]></description>
		<link>http://www.scottbywater.com/advertising/marketing-accountability/</link>
			</item>
	<item>
		<title>Web Tests</title>
		<description><![CDATA[Years ago, I made a fatal mistake with my web site&#8230;
I added a new section. And I thought it was better, so I didn’t bother to test it.
After all, I’m the copywriting expert, right?
Wrong.
A month later I am like&#8230;
What happened to all the quotes coming in?
They had dropped like a rock.
Then I thought about that [...]]]></description>
		<link>http://www.scottbywater.com/internet-marketing/web-tests/</link>
			</item>
	<item>
		<title>Thinking Negative Thoughts in Business?</title>
		<description><![CDATA[I was watching this show the other day where this entire family were living in a house that was making them sick.
And no matter what they did, they were still sick.
It wouldn’t have mattered how many vitamins they took, how healthy their diet was, etc&#8230;
Because their home was poisoning them.
Apparently this is becoming more and [...]]]></description>
		<link>http://www.scottbywater.com/psychology/thinking-negative-thoughts-in-business/</link>
			</item>
	<item>
		<title>Test Your Marketing Recipe</title>
		<description><![CDATA[
Master Chef may be popular, however it’s not really my choice of shows.
But my wife loves it – and she got inspired to bake some beautiful cookies yesterday, so who am I to argue?
Anyway, last night while I was soaking it in via osmosis I noticed something&#8230;
It was an episode where the contestants designed their [...]]]></description>
		<link>http://www.scottbywater.com/advertising/test-your-marketing-recipe/</link>
			</item>
	<item>
		<title>Steady Marketing Secrets</title>
		<description><![CDATA[
For some people, life is like a rollercoaster.
Up and down – lots of adrenaline.
Worried one moment.
Overexcited the next.
Those in the stock market know these emotions&#8230;
As they lose money one week&#8230;. and make it the next week&#8230; only to lose it the following week.
But we don’t often acknowledge this process as business people.
I see it from [...]]]></description>
		<link>http://www.scottbywater.com/copywriting/steady-marketing-secrets/</link>
			</item>
</channel>
</rss>

