http://www.scottbywater.com Direct Response Copywriter Fri, 22 Aug 2008 00:13:51 +0000 http://backend.userland.com/rss092 en his update covers Concern #2 about the More Customers Made Easy membership. (I've already addressed the first concern - that it will be a long winded program with heaps to read and very few examples you can immediately apply. Or that you'll never be able to apply them without spending hours upon hours ... http://www.scottbywater.com/more-customers-made-easy-launch/concern-2/ We have heard three major concerns from our readers about the upcoming release of More Customers Made Easy. This update will address the #1 concern... CONCERN: More Customers Made Easy will be full of fluff, causing you to be overloaded with information, but not giving you the information in an easy-to-apply ... http://www.scottbywater.com/more-customers-made-easy-launch/concern-1/ The other day I was asked: Should I continue to promote my business when I am already incredibly busy and have too much work on? And I answered with a resounding YES. Why? Because you need to have your wits about you at all times in business. So when you're coasting downhill and ... http://www.scottbywater.com/copywriting/fill-your-well-when-its-not-empty/ Recently, on the suggestion of my wife and a friend of hers I was ‘dragged along’ to a Michael Buble concert. Well, actually… I bought the tickets. But only because I love my wife so much - and knew she’d be thrilled. Anyway, the concert was scheduled for a Saturday night on the forecourt of ... http://www.scottbywater.com/uncategorized/copywriting-secrets-from-michael-buble/ Let me ask you a very important question: Why do people buy a newspaper or magazine? To read the articles, right? Well, then doesn’t it make sense that if you want your ad to get read, then… YOU SHOULD DO EVERYTHING POSSIBLE TO AVOID IT LOOKING LIKE AN AD And make it camouflage in with ... http://www.scottbywater.com/copywriting/camouflage-your-advertising-and-boost-your-results/ Imagine the life of a hunter… You wake up in the morning, gather your weapons and head out to combat. Some days you come back with a boar, other days your family goes hungry. The pressure is on you every single day to make the ‘catch’. It’s a battle. Now imagine ... http://www.scottbywater.com/copywriting/are-you-a-marketing-hunter-or-a-marketing-farmer/ If you turn on your television, open up the newspaper, listen to the radio or browse some of the major news site – the dreaded “R” word (recession) is almost certain to be crammed down your throat! So what are you doing about it? Have you stopped spending… stopped moving forward… ... http://www.scottbywater.com/copywriting/8-marketing-tips-for-thriving-in-the-recession/ Recently, I pulled out a copy of my book from the winner of Donald Trump’s Apprentice, Bill Rancic. Now on page 111 of Bill’s book, You’re Hired, he talks about his cigar business and how he had built the business up through radio advertising. However, when the sudden flush of dot-com advertisers ... http://www.scottbywater.com/copywriting/why-the-number-1-is-dangerous-in-marketing/