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	<title>Scott Bywater</title>
	<link>http://www.scottbywater.com</link>
	<description>Direct Response Copywriter</description>
	<lastBuildDate>Fri, 30 Jul 2010 00:07:16 +0000</lastBuildDate>
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	<item>
		<title>The Facebook Hacking Scandal</title>
		<description><![CDATA[Yesterday, I received an email from a good friend of mine, Peter which read&#8230;
&#8212;
Hey mate,
Not sure if you are aware of this, or indeed, you think I may be interested in [COMPANY NAME] Insurance,
but it is coming off your facebook somehow.
When&#8217;s a good time to chat again mate?
Cheers,
Pete
&#8212;
Apparently, I was recommending all of these companies [...]]]></description>
		<link>http://www.scottbywater.com/general/the-facebook-hacking-scandal/</link>
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		<title>The Real Reason You Should Do Market Research</title>
		<description><![CDATA[My Skype speaker stopped working a week or two ago and I haven&#8217;t had a chance to rectify the situation.
So yesterday I went into an electronics store to get it fixed.
And while I was there I thought &#8220;I&#8217;ll also check out some kettles.&#8221;
Why?
Because when my wife and I were married we received as a gift [...]]]></description>
		<link>http://www.scottbywater.com/general/the-real-reason-you-should-do-market-research/</link>
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		<title>The Most Profitable Meeting You’ll Ever Have</title>
		<description><![CDATA[Have you ever been stuck for ideas&#8230; or felt stagnant&#8230; or not known what to do to increase your business?
I sure have.
And one of the best ways I have found to get unstuck is to either pick up a book or learning program and get ideas from it&#8230;
Or ask those around me for ideas and [...]]]></description>
		<link>http://www.scottbywater.com/general/the-most-profitable-meeting-you%e2%80%99ll-ever-have/</link>
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		<title>Do This to Prepare for a Business Emergency&#8230;</title>
		<description><![CDATA[Imagine it&#8217;s late at night. You are walking down a dark alleyway when you turn around and see someone following you.
They get closer.
And closer&#8230;
And closer&#8230;
Until they make their attack.
How will you defend yourself &#8211; there are two ways:
Either you&#8217;re trained in martial arts and know the right moves to ward off that attacker&#8230;
Or you&#8217;re going [...]]]></description>
		<link>http://www.scottbywater.com/general/do-this-to-prepare-for-a-business-emergency/</link>
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		<title>How to Blast Out the “Marketing” Gunk Which Holds You Back</title>
		<description><![CDATA[If you were the owner of a twelve-cylinder Jaguar Sports car, would you be annoyed if only six cylinders were firing?
After all, you would have paid for all of that power and have it at your disposal, but despite all of this&#8230;
You would only be getting half of your potential performance.
And that would be enough [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-blast-out-the-%e2%80%9cmarketing%e2%80%9d-gunk-which-holds-you-back/</link>
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		<title>Weird Psychology: Are we Allowing Ourselves to Get Ripped Off?</title>
		<description><![CDATA[Did you know a pound of potato chips costs 200x more than a pound of raw potatoes.
So are you being ripped off? Are we all being ripped off?
I don&#8217;t think so.
You see, even thought I know this fact I would still willingly pay the same amount for those chips, when I eat them which – [...]]]></description>
		<link>http://www.scottbywater.com/general/weird-psychology/</link>
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		<title>The Ultimate “Objection Crusher” for Sceptical Customers</title>
		<description><![CDATA[I have no doubt at one stage or another as you have been receiving my  emails, you have asked yourself:
&#8220;Is this Bywater guy full of hot air&#8221;
Not that I blame you. Like all of us I&#8217;ve been duped before into investing in things which were high on hype but low on delivery.
And guess what &#8211; [...]]]></description>
		<link>http://www.scottbywater.com/general/the-ultimate-%e2%80%9cobjection-crusher%e2%80%9d-for-sceptical-customers/</link>
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		<title>Advertising a New Business: 3 Most Important Steps You Can Take</title>
		<description><![CDATA[Offer something for free to bring people into your funnel because every marketer will say this – the money is in your list.  The money is in your list.  The money is in your list.  So the money is really in your e-mail list or mailing list or whatever.  Let&#8217;s say you are looking for [...]]]></description>
		<link>http://www.scottbywater.com/advertising/advertising-a-new-business-3-most-important-steps-you-can-take/</link>
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		<title>Direct Marketing Tools: The 3 Letter Sequence</title>
		<description><![CDATA[Let&#8217;s say I&#8217;m starting up a business as an insurance broker.  I&#8217;ve purchased a database of two and a half thousand clients.  What system or method should I use?  Direct mail then follow-up with SMS and then phone call.  What I would do if I had a limited amount of people that I was going [...]]]></description>
		<link>http://www.scottbywater.com/direct-mail/direct-marketing-tools-the-3-letter-sequence/</link>
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		<title>Online Advertising Rapport Tips – Don&#8217;t be Stiff</title>
		<description><![CDATA[Do you think customers need personal interaction as much these days or is online more important?  Do you think we&#8217;re moving further away from bricks and mortar?  Obviously we&#8217;re moving further away from bricks and mortar because there is more happening online and many of us even live on our computers.  Having said that, I [...]]]></description>
		<link>http://www.scottbywater.com/advertising/online-advertising-rapport-tips-%e2%80%93-dont-be-stiff/</link>
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		<title>Affiliate Internet Marketing – Use a Network</title>
		<description><![CDATA[A very cheap form of marketing is affiliate marketing.  And basically affiliate marketing is online.  It&#8217;s like online joint ventures where you only pay if you actually make money.  So let&#8217;s say you could be a consultant or you could sell a program online for a thousand dollars.  You might go to various affiliates and [...]]]></description>
		<link>http://www.scottbywater.com/internet-marketing/affiliate-internet-marketing-%e2%80%93-use-a-network/</link>
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		<title>Non Traditional Advertising Tricks</title>
		<description><![CDATA[If you&#8217;ve already got customers you can look at a referral marketing side of things.  Everyone knows word of mouth is the best type of business that you can get and it&#8217;s a high quality lead.  So why not write a letter to your clients saying, &#8220;Hi John.  Thanks for your business.  Really appreciate it.  [...]]]></description>
		<link>http://www.scottbywater.com/advertising/non-traditional-advertising-tricks/</link>
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		<title>Cheap Marketing Ideas</title>
		<description><![CDATA[I don&#8217;t know if there&#8217;s a cheapest way.  Once again it&#8217;s testing.  It really all boils down to testing and measuring and what I would be doing if I was looking to generate leads and get new clients is testing a whole range of different things.  So if I was an accountant, the first thing [...]]]></description>
		<link>http://www.scottbywater.com/marketing/cheap-marketing-ideas/</link>
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		<title>Advertising a New Business – Focus on this</title>
		<description><![CDATA[The first step in my view if I was starting business today would be starting out by just focusing all my attention on getting better marketing.  So I&#8217;d be spending most of my time on marketing.  If you&#8217;re in business you should spend 50 percent of your time on advertising and promotion, particularly if you&#8217;re [...]]]></description>
		<link>http://www.scottbywater.com/advertising/advertising-a-new-business-%e2%80%93-focus-on-this/</link>
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		<title>Direct Mail Tips: Should You Just Use E-Mail?</title>
		<description><![CDATA[If you&#8217;ve been on my e-mail list for any length of time you know that I use quite a bit of e-mail marketing.  And it&#8217;s very efficient.  However, if you compare sending an e-mail to sending a direct mail letter…if you send 3,000 e-mails compared with 3,000 direct mail letters, the 3,000 direct mail letters [...]]]></description>
		<link>http://www.scottbywater.com/direct-mail/direct-mail-tips-should-you-just-use-e-mail/</link>
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		<title>Best Way to Advertise a Small Business</title>
		<description><![CDATA[When you&#8217;re first start out in business you&#8217;re probably thinking, &#8220;Oh, what should I do?&#8221;  And the bottom line is if something&#8217;s making you more money than it&#8217;s costing, then you should continue to spend it on marketing.  So what I mean by that is, let&#8217;s say I&#8217;ve got a $200 dollar ad, a $300 [...]]]></description>
		<link>http://www.scottbywater.com/advertising/best-way-to-advertise-a-small-business/</link>
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		<title>Advertising a Business With Internet Marketing Online</title>
		<description><![CDATA[You&#8217;ve got to find different ways to generate traffic online.  I&#8217;ve done it quite successfully with Google AdWords.  You can write articles.  You can get a lot of followers on social media and send them to your website by blogs.  You can use affiliate marketing.  There are so many strategies which you can use online.  [...]]]></description>
		<link>http://www.scottbywater.com/advertising/advertising-a-business-with-internet-marketing-online/</link>
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		<title>Busting the Myths About Advertising a New Business</title>
		<description><![CDATA[They are often told to you by advertising reps.  But the reality is if you advertise for 12-weeks you&#8217;re NOT going to somehow get better results.
So unless you&#8217;re a large, big brand agency or something like that what I would be focusing on is measuring everything you do like a salesman because the bottom line [...]]]></description>
		<link>http://www.scottbywater.com/advertising/busting-the-myths-about-advertising-a-new-business/</link>
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		<title>Google Adwords vs. Search Engine Optimisation</title>
		<description><![CDATA[There&#8217;s an email flying around at the moment talking about the fact Google is broken which sort of suggests Adwords is ineffective, etc.
But it&#8217;s not actually true.
Believe me, Adwords works.
However some of what is suggested in the report does have a point.
For instance, it makes sense that people are getting clever about where the ads [...]]]></description>
		<link>http://www.scottbywater.com/general/google-adwords-vs-search-engine-optimisation/</link>
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		<title>How to outearn a Doctor, Lawyer or Guard Dog</title>
		<description><![CDATA[One of the things my family and I often do on a Saturday morning is go to the library.
I&#8217;ve always been a big lover of reading and since libraries have become so &#8220;hip&#8221; (they have in my area anyway), I like the idea of exposing my toddler to books.
Anyway, afterwards we go and have a [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-outearn-a-doctor-lawyer-or-guard-dog/</link>
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		<title>Why a Bad Economy is Great for Business</title>
		<description><![CDATA[I can hear what you are saying:
Bywater, what on earth could be good about a bad economy?
Don&#8217;t you read the newspapers? Don&#8217;t you hear the stories?
Are you a madman? A lunatic? Smoke too much weed on the weekend, perhaps?
Not at all (well, my wife may disagree as she thinks I have a touch of madness  [...]]]></description>
		<link>http://www.scottbywater.com/general/915/</link>
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		<title>How your &#8220;inner control freak&#8221; sabotages your success</title>
		<description><![CDATA[If you haven&#8217;t registered for the webinar at 1pm today, you&#8217;re going to miss out on the opportunity to overcome time limitations and get more leverage for your business so you can work ON your business rather than IN your business.
Ask your question and register now at: http://www.askscottbywater.com

Ok, let&#8217;s talk about your inner control freak. [...]]]></description>
		<link>http://www.scottbywater.com/general/how-your-inner-control-freak-sabotages-your-success/</link>
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		<title>How can your company outperform large competitors?</title>
		<description><![CDATA[Before I get started, don&#8217;t forget to register for my webinar tomorrow on how to overcome time limitations and get more leverage from
your business.
You can register and ask your question here: http://www.askscottbywater.com

Onward&#8230;
There is a saying I am sure you have probably heard before&#8230;
&#8220;No man is an island&#8221;
And it&#8217;s true isn&#8217;t it.
We can succeed to a [...]]]></description>
		<link>http://www.scottbywater.com/general/how-can-your-company-outperform-large-competitors/</link>
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		<title>Do video sales letters really work?</title>
		<description><![CDATA[There has been a lot of talk over the past 12 months in internet marketing circles about video sales letters.
And all of the latest research coming in has been saying video sales letters are outpulling normal sales letters significantly.
But is it true?
Well, I was determined to find out for myself.
So recently, when a client asked me [...]]]></description>
		<link>http://www.scottbywater.com/general/do-video-sales-letters-really-work/</link>
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		<title>Best Places to Find Advertisement Samples</title>
		<description><![CDATA[There are plenty of great books and programs out there on how to write great advertisements and  sales letters.
But one of the best ways I have found to learn the art of writing great ads is to have some advertising samples I could refer to and model.
But where do you go in order to get [...]]]></description>
		<link>http://www.scottbywater.com/advertising/best-places-to-find-advertisement-samples/</link>
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		<title>The Best Way to Advertise a Home Business</title>
		<description><![CDATA[Most people don’t think all that much about advertising when they decide to invest in a home business. They are excited about the product, getting their computer set up, working for themselves and the thrill of being their own boss.
But it doesn’t take long to work out that if you don’t know how to advertise [...]]]></description>
		<link>http://www.scottbywater.com/advertising/the-best-way-to-advertise-a-home-business/</link>
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		<title>Did Spain deserve to Win the World Cup?</title>
		<description><![CDATA[Just finished watching the World Cup this morning and while I was initially hoping the Netherlands would win&#8230;
&#8230; I walked away being glad that Spain took the match.
Why?
It&#8217;s really quite simple&#8230;
Spain played to win whereas the Netherlands were playing not to lose.
It seemed to be all about defense as compared to an attacking game by [...]]]></description>
		<link>http://www.scottbywater.com/general/did-spain-deserve-to-win-the-world-cup/</link>
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		<title>The easiest ways to boost your response</title>
		<description><![CDATA[Before I begin today&#8217;s rant, you should know the Webinar, “how to boost the results of your copy fast without changing a single word” available at&#8230;
http://www.boostmycopy.com/replay
&#8230; expires at midnight tonight, along with the special offer you’ll find on the replay.
Anyway, let&#8217;s talk about a few copy secrets for boosting response.
There is a saying that when [...]]]></description>
		<link>http://www.scottbywater.com/general/the-easiest-ways-to-boost-your-response/</link>
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		<title>How do I advertise my business on a budget?</title>
		<description><![CDATA[Contrary to popular belief, you don&#8217;t need to spend a fortune in order to advertise your business.
And no, you don&#8217;t need to fall into the trap that virtually every advertising rep will tell you.
You know the one&#8230;
&#8220;You need to commit to advertising for at least 52 weeks in order to get noticed. That&#8217;s why we [...]]]></description>
		<link>http://www.scottbywater.com/advertising/how-do-i-advertise-my-business-on-a-budget/</link>
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		<title>Webinar Replay + Comic Book Advertising</title>
		<description><![CDATA[The webinar about how to boost the results of your ads, sales letters and web sites without changing a word on Tuesday night was a real hit.
And I received a few emails from people yesterday saying they couldn&#8217;t make it, but really wanted to see it. So I asked Mike to upload it until Friday [...]]]></description>
		<link>http://www.scottbywater.com/general/webinar-replay-comic-book-advertising/</link>
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		<title>Is it ever right to scare customers?</title>
		<description><![CDATA[Is it ever right to scare customers? Interesting question, isn&#8217;t it?
A friend of mine who was a more conventional marketer used to say to believe copywriters engaged in fear tactics and it was unethical, etc. etc.
But I want to ask you this question&#8230;
If your child was about to touch a hot plate in your kitchen, [...]]]></description>
		<link>http://www.scottbywater.com/general/is-it-ever-right-to-scare-customers/</link>
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		<title>Zig Zag Your Way to Advertising Riches</title>
		<description><![CDATA[You hear direct marketers talk about how ugly copy works.
But it&#8217;s not really true.
In fact, I believe it&#8217;s more true that different copy works.
So when all of your competitors are advertising in this &#8216;professional&#8217; way talking like corporate drogans, you should do the opposite.
But if all of your competitors are doing ugly advertising, then you [...]]]></description>
		<link>http://www.scottbywater.com/general/zig-zag-your-way-to-advertising-riches/</link>
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		<title>This little trick breeds ‘automatic’ ideas &amp; creativity</title>
		<description><![CDATA[I had some friends over yesterday, my good mate Peter and his girlfriend Kaylene, and they were asking me how I came up with ideas every day to write emails about.
And I thought I would share with you what I shared with them over some Japanese take-away which has  just opened up the road [...]]]></description>
		<link>http://www.scottbywater.com/general/this-little-trick-breeds-%e2%80%98automatic%e2%80%99-ideas-creativity/</link>
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		<title>This is really embarrassing</title>
		<description><![CDATA[The other day I was listening to myself on an interview and I was shocked with what I heard.
It seemed that every second sentence I was uttering the words
&#8220;y&#8217;know&#8221;
&#8230; and when I wasn&#8217;t saying that I was saying&#8230;
&#8220;umm&#8221;
&#8230; but the worst part is I didn&#8217;t know I was doing it.
Thank goodness I&#8217;ve never tried to [...]]]></description>
		<link>http://www.scottbywater.com/general/this-is-really-embarrassing/</link>
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		<title>How to Boost Your Advertising Results Within Minutes (without changing a word)</title>
		<description><![CDATA[When most people think of how to improve the results of their copywriting, they think of how to master skills such as those you’ll find at http://www.copywritingthatsells.com.au/cashflow

How to write a headline…
How to write a compelling offer…
The 14 questions to ask before writing an ad, etc.
And all of the other tricks about getting inside your customers [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-boost-your-advertising-results-within-minutes-without-changing-a-word/</link>
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		<title>How to Tap into Your Customers “Luck Psychology”</title>
		<description><![CDATA[Interesting article in today&#8217;s Daily Telegraph saying that one in four adults purchased a ticket in last night&#8217;s $50 million OzLotto Draw.
And there&#8217;s something we can all learn from this:
Run more competitions in your business. Obviously, you cannot afford to give away $50 million in prizes&#8230;
But you could give out company lottery tickets to your [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-tap-into-your-customers-%e2%80%9cluck-psychology%e2%80%9d/</link>
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		<title>The #1 reason why most people aren’t rich</title>
		<description><![CDATA[Last night, after watching &#8220;Mad Men&#8221; with my wife (finally, we have found some shows which we both love as I am not too fond of Will and Grace and Sex  and the City reruns, but hey that&#8217;s a story for another  day) we were sitting on the couch chatting about the fact [...]]]></description>
		<link>http://www.scottbywater.com/general/the-1-reason-why-most-people-aren%e2%80%99t-rich/</link>
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		<title>Which Road Will You Take?</title>
		<description><![CDATA[Is it cold today or what?
I woke up to do my meditation and morning rituals only to find that even the heater couldn&#8217;t keep me warm.
Brrrr&#8230;
My hands are stiff as I write this and I think I&#8217;ll go out and buy a pair of gloves before I get started at work tomorrow (or at least [...]]]></description>
		<link>http://www.scottbywater.com/general/which-road-will-you-take/</link>
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		<title>Webinar Recording &#8211; Google Adwords Traffic Tricks</title>
		<description><![CDATA[If you missed yesterday&#8217;s webinar, you missed out on something pretty damn exceptional.
That is, if you would like to generate more traffic to your web site  
Anyway, I&#8217;ve decided to put the recording up here&#8230;
http://www.askscottbywater.com/mikewebinar
But you&#8217;ll want to listen to it today because during the webinar I make a very special offer which will expire [...]]]></description>
		<link>http://www.scottbywater.com/general/webinar-recording-google-adwords-traffic-tricks/</link>
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		<title>Why I ate a clove of garlic (+ today&#8217;s webinar)</title>
		<description><![CDATA[If you&#8217;re not registered for today&#8217;s webinar on how to get cost-effective, quality traffic from Google Adwords with Mike Rhodes, then why don&#8217;t you head on over to https://www1.gotomeeting.com/register/244739929 to register.
There are a maximum of 100 positions for the call, so make sure you do it now and register early to ensure you don&#8217;t miss [...]]]></description>
		<link>http://www.scottbywater.com/general/why-i-ate-a-clove-of-garlic-todays-webinar/</link>
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		<title>Writing Ads to Win Over the “Grand Jury”</title>
		<description><![CDATA[There are two hats you should wear when you write an advertisement.
And the best way of explaining those hats is to have you imagine being in a courtroom.
Hat #1 is the hat of a lawyer trying to present his case and a convincing argument that your product or service should be purchased.
Hat #2 is the hat [...]]]></description>
		<link>http://www.scottbywater.com/general/writing-ads-to-win-over-the-%e2%80%9cgrand-jury%e2%80%9d/</link>
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		<title>Easiest way to test your ads without spending a fortune</title>
		<description><![CDATA[If you&#8217;ve been reading my ramblings for any length of time, you&#8217;ll know that I am a big fan of testing.
The only problem is, if you&#8217;re a small business, it&#8217;s hard to test without shelling out a reasonable amount of your hard earned change.
And even when you do your testing, it can be difficult to [...]]]></description>
		<link>http://www.scottbywater.com/general/easiest-way-to-test-your-ads-without-spending-a-fortune/</link>
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		<title>Can our dreams be our teachers?</title>
		<description><![CDATA[I managed to get away for a night with my wife this weekend in the beautiful Southern Highlands.
Never been to Bowral before, but is that a magical place or what?
Sometimes things take you by surprise.
Anyway, the place we stayed was stunning. Like a heaven away from home&#8230;
And during the night, here&#8217;s the dream I woke up [...]]]></description>
		<link>http://www.scottbywater.com/general/can-our-dreams-be-our-teachers/</link>
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		<title>My Opinion on Google Adwords</title>
		<description><![CDATA[Over the past 5 or 6 years I have made some pretty good cash-flow out of google adwords.
For those of you who aren&#8217;t aware, here&#8217;s how it works.
You place links on google adwords.
People click on those links. Those visitors come to your web site.
You convert them into customers.
You make a bundle of cash&#8230; if like [...]]]></description>
		<link>http://www.scottbywater.com/general/my-opinion-on-google-adwords/</link>
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		<title>Why Attracting Web Site Traffic is Overrated</title>
		<description><![CDATA[One of the big things which sells online is information on how to get more traffic.
And while that is obviously important, I believe it is given far more importance than it should.
I mean obviously it&#8217;s easy to sell.
It&#8217;s the carrot, right?
But here&#8217;s the thing.
It&#8217;s not actually that difficult to get traffic. All you need to [...]]]></description>
		<link>http://www.scottbywater.com/general/why-attracting-web-site%c2%a0traffic-is-overrated/</link>
			</item>
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		<title>Business Lessons from the Soccer World Cup</title>
		<description><![CDATA[Ok, let&#8217;s talk about the World Cup.
If anyone got up early on Monday morning to watch the match between Australia and Germany, you no doubt walked away disappointed with the end result.
But full credit to the German team &#8211; they really were brilliant and obviously the deserving winners.
Today I am not here to talk about [...]]]></description>
		<link>http://www.scottbywater.com/general/business-lessons-from-the-soccer-world-cup/</link>
			</item>
	<item>
		<title>Do You Want to Say Goodbye to Penny-Pinchers?</title>
		<description><![CDATA[Before I get going on today&#8217;s rant, I have some good news.
After sending out my email the other day about not recording the webinar, I received an email from one of my listeners in Penrith who had recorded it.
They sent it to me. I uploaded it. And you can check it out at:
http://www.scottbywater.com/rightcustomers
Of course, you [...]]]></description>
		<link>http://www.scottbywater.com/general/do-you-want-to-say-goodbye-to-penny-pinchers/</link>
			</item>
	<item>
		<title>7 powerful words for dealing with stress</title>
		<description><![CDATA[As you know, yesterday I ran my webinar about getting the right type of customers.
There was some gold discussed on the call.
The only problem was I forgot to record it.
How much did this cost me?
At a minimum, I would say $2,000. Perhaps more.
Was I annoyed at myself.
Yes. Absolutely.
I am still trying to get my head [...]]]></description>
		<link>http://www.scottbywater.com/general/7-powerful-words-for-dealing-with-stress/</link>
			</item>
	<item>
		<title>The Gold Lies in Your &#8220;Maybe&#8221; Prospects (+ Webinar in 3.5 hours)</title>
		<description><![CDATA[Whenever you run an advertisement, there are three possible answers people can provide you with.
Yes.
No.
Or maybe.
Now the yes pile is really quite simple.
Yes, I am ready to do something today.
They call and they buy.
The no pile is also quite simple.
I don&#8217;t run a business and am not interested in doing so, therefore I don&#8217;t really [...]]]></description>
		<link>http://www.scottbywater.com/general/the-gold-lies-in-your-maybe-prospects-webinar-in-3-5-hours/</link>
			</item>
	<item>
		<title>Upset toddlers and trust&#8230;</title>
		<description><![CDATA[My wife was away for the night last night, and my 4 year old son was upset about it.
He adores his Mum and is very attached to her. In fact, I don&#8217;t think he&#8217;s spent a night away from her in more years than I can remember.
So when it came to putting him to bed [...]]]></description>
		<link>http://www.scottbywater.com/general/upset-toddlers-and-trust/</link>
			</item>
	<item>
		<title>The &#8220;what would happen if&#8221; game</title>
		<description><![CDATA[If you&#8217;ve got a toddler, you know how difficult it can be to keep them entertained at times.
Their interests change from week to week and they always keep you on your toes.
At the moment, my little man is into policemen, firemen and all of the superheroes.
He loves dressing up and getting into character.
And unlike his [...]]]></description>
		<link>http://www.scottbywater.com/general/the-what-would-happen-if-game/</link>
			</item>
	<item>
		<title>What to focus on when business is tough</title>
		<description><![CDATA[Sometimes business gets tough. Sometimes results take longer to come.
Sometimes it’s hard to have faith when you do things and don’t get instant results.
But when this happens, take a moment to think about where the money you make today actually comes from?
Think about it: if you make a sale for $5,000 today, when did you [...]]]></description>
		<link>http://www.scottbywater.com/general/what-to-focus-on-when-business-is-tough/</link>
			</item>
	<item>
		<title>Are You a “Pollyanna” in Business?</title>
		<description><![CDATA[I like to think of myself as quite a positive guy.
And over the years, it has not been uncommon for some people to refer to me as a &#8220;Pollyanna.&#8221;
Why?
Because I am positive?
Because I try to see the good in every situation?
For instance, when my hairdressing salon closed down, which was my first business, I went [...]]]></description>
		<link>http://www.scottbywater.com/general/are-you-a-%e2%80%9cpollyanna%e2%80%9d-in-business/</link>
			</item>
	<item>
		<title>The trick to attracting QUALITY customers</title>
		<description><![CDATA[Over the years I have found there is a big difference between one customer and another customer.
In fact, one customer can be worth $100,000 to me and be a dream to work with&#8230;
while another customer may be worth just $2,000 and provide me with a bundle of headaches.
Can you relate?
If you&#8217;re having trouble finding the [...]]]></description>
		<link>http://www.scottbywater.com/general/the-trick-to-attracting-quality-customers/</link>
			</item>
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		<title>How to Make Your Business Unique &amp; Beat Your Competition</title>
		<description><![CDATA[How do you make your business unique?
How do you get a unique edge over  your competition?
It all boils down to having the right  USP?
US what?
I first heard about the term USP many, many  years ago, when I was just seventeen years old, attending a Jay Abraham  seminar.
It means unique selling proposition.
Or [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-make-your-business-unique-beat-your-competition-2/</link>
			</item>
	<item>
		<title>How to Make Your Business Unique &amp; Beat Your Competition</title>
		<description><![CDATA[How do you make your business unique?
How do you get a unique edge over your competition?
It all boils down to having the right USP?
US what?
I first heard about the term USP many, many years ago, when I was just seventeen years old, attending a Jay Abraham seminar.
It means unique selling proposition.
Or what makes your business any [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-make-your-business-unique-beat-your-competition/</link>
			</item>
	<item>
		<title>Winner or Loser? The bet with my wife&#8230;</title>
		<description><![CDATA[Over the past few weeks, I&#8217;ve had a number of people ask me if I won the bet with my wife?
In fact, the other day a woman emailed me saying&#8230;
&#8220;Was that bet with your wife just another con?&#8221;
Believe me, when you send out a lot of emails you soon see why Gary Bencivenga, one of [...]]]></description>
		<link>http://www.scottbywater.com/general/winner-or-loser-the-bet-with-my-wife/</link>
			</item>
	<item>
		<title>The broken plate &amp; the MasterChef</title>
		<description><![CDATA[I&#8217;ve been hearing all of this hype about MasterChef over the past month or so.
Apparently, it&#8217;s got better ratings than anything else in the country.
And I was wondering why.
Plus, my wife has been getting into it, so it&#8217;s sort of what was on last night.
Anyway, I can see the appeal.
It&#8217;s ordinary people having a crack at [...]]]></description>
		<link>http://www.scottbywater.com/general/the-broken-plate-the-masterchef/</link>
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		<title>What are &#8220;marketing waves&#8221; &amp; how can they help?</title>
		<description><![CDATA[Have you ever seen a surfer catch a wave?
They will sit there  and watch the waves roll in&#8230; waiting for the right one to come  by&#8230; and then they will jump on it for the ride of their life.
Marketing is the same in many ways.
You need to be constantly  swimming, looking for [...]]]></description>
		<link>http://www.scottbywater.com/general/what-are-marketing-waves-how-can-they-help/</link>
			</item>
	<item>
		<title>The problem with joint ventures</title>
		<description><![CDATA[You often hear the word &#8220;joint ventures&#8221; thrown around in marketing circles.
The problem is nobody tells you how  difficult they are to pull off&#8230;  and no one shows you how to do them.
Here&#8217;s what you are told: all you need to do is find someone with a  database and then mail that database [...]]]></description>
		<link>http://www.scottbywater.com/general/the-problem-with-joint-ventures/</link>
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		<title>The ugly alternative to advertising</title>
		<description><![CDATA[
Some people think advertising is bad.

Or evil.
In fact, I think advertising people are down there with used car  salespeople in the respected professions.
But I don&#8217;t care.
And when you are advertising your business, neither should you.
&#8230; because I&#8217;ve experienced the ugly alternative to advertising
I started my career in door to door selling.
Had doors slammed in [...]]]></description>
		<link>http://www.scottbywater.com/general/the-ugly-alternative-to-advertising/</link>
			</item>
	<item>
		<title>Does the past influence the future?</title>
		<description><![CDATA[The rich get wealthier. The poor get poorer.
You&#8217;ve seen it happen over and over again, right?
And I can tell you from experience, it hasn&#8217;t been easy coming from my  middle class upbringing where I was told that money doesn&#8217;t grow on trees and  we would have to work like dogs after our holidays [...]]]></description>
		<link>http://www.scottbywater.com/general/does-the-past-influence-the-future/</link>
			</item>
	<item>
		<title>An inch wide and a mile deep..</title>
		<description><![CDATA[Years ago I was at a seminar when I heard the concept of niches and the  fact that you should look for those opportunities which are&#8230;&#8221;an inch wide but a mile deep&#8221;
And this is an opportunity so many business owners miss out on.
For instance, let&#8217;s say you are a bed retailer.
Most people would just [...]]]></description>
		<link>http://www.scottbywater.com/general/an-inch-wide-and-a-mile-deep/</link>
			</item>
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		<title>Why is &#8220;selling&#8221; a dirty word?</title>
		<description><![CDATA[I received an email from someone the other day complaining about the  fact I put small sales pitches at the bottom of every email.
&#8230; and saying how when they become successful they will do everything  without charge.
I received another email from another guy saying the launch of Eugene&#8217;s  &#8220;Confessions of an Underground [...]]]></description>
		<link>http://www.scottbywater.com/general/why-is-selling-a-dirty-word/</link>
			</item>
	<item>
		<title>Comfort or Opportunity? It&#8217;s your choice&#8230;</title>
		<description><![CDATA[Will you choose comfort or opportunity?
It&#8217;s cold. It&#8217;s rainy. And it&#8217;s my son&#8217;s birthday.
Just got back from taking him to his day care (where he is going to have  a pirate party today with a chocolate coin treasure hunt  
&#8230; and the discomfort of running around in this rain has got me thinking [...]]]></description>
		<link>http://www.scottbywater.com/general/comfort-or-opportunity-its-your-choice/</link>
			</item>
	<item>
		<title>How my toddler changed my entire outlook on life</title>
		<description><![CDATA[When we go into business, we are usually thinking of how much income can  we create.
But the difference between business and working for someone else is that  you also have the freedom to create your ideal lifestyle.
I was thinking about this yesterday as my son was being sung &#8220;Happy Birthday&#8221; at his fourth [...]]]></description>
		<link>http://www.scottbywater.com/general/how-my-toddler-changed-my-entire-outlook-on-life/</link>
			</item>
	<item>
		<title>Only 6 1/2 hours left..</title>
		<description><![CDATA[OK, I am only sending this so I don’t receive an angry email from  somebody who missed the deadline for my “Bet with My Wife Sale”.
If I don’t send out a final warning, somebody is going to miss out on the  saving, and they are going to get annoyed with me&#8230; and I [...]]]></description>
		<link>http://www.scottbywater.com/general/only-6-12-hours-left/</link>
			</item>
	<item>
		<title>Stop the inner push-pull struggle</title>
		<description><![CDATA[Sale – Sale – Sale
Tomorrow is the last day of my “bet with my wife” sale. So take advantage of the big savings by using this special link:
http://www.scottbywater.com/internetsecrets/
Note: the price will rise from $37 to $67 (or more) as of Friday @ 10pm  EST (if not sooner)
&#8212;
I was chatting with a friend the other day who [...]]]></description>
		<link>http://www.scottbywater.com/general/stop-the-inner-push-pull-struggle/</link>
			</item>
	<item>
		<title>Only the &#8220;numbers&#8221; matter</title>
		<description><![CDATA[Sale – Sale – Sale
There are only 2 /1/2 days left in my “bet with my wife” sale. So take  advantage of our competitive spirit and the big  savings by using this special link:
http://www.scottbywater.com/internetsecrets/
Note: the price will rise from $37 to $67 (or more) as of Friday @ 10pm  EST (if not sooner)
&#8212;
When [...]]]></description>
		<link>http://www.scottbywater.com/general/only-the-numbers-matter/</link>
			</item>
	<item>
		<title>Never Bet With Your Wife</title>
		<description><![CDATA[Ok, this is a bit embarrassing, but I created a product on internet  marketing more than six months ago&#8230; did the sales copy&#8230; and it has  taken me forever to get it up and running.
Anyway, my wife has been nagging me about it over the last couple of  months, but I’ve been [...]]]></description>
		<link>http://www.scottbywater.com/general/never-bet-with-your-wife/</link>
			</item>
	<item>
		<title>Don&#8217;t sleep with a snake</title>
		<description><![CDATA[
I was reading one of Dan Kennedy’s books the other day when he had a quote  in there which read:
“When you invite a snake into your sleeping bag,  you have no right to complain about having your testicles bitten.”
What a fantastic quote.
After all, some people just love to steal, criticise, bully, control, lie [...]]]></description>
		<link>http://www.scottbywater.com/general/dont-sleep-with-a-snake/</link>
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	<item>
		<title>What&#8217;s wrong with getting reech qwicker?</title>
		<description><![CDATA[Before I get into today’s rant, you should know that the spelling mistake above was deliberate (I&#8217;ll explain why in a minute).
You should also check out the webinar I did with James Schramko on  Wednesday by visiting:
http://www.askscottbywater.com/jameswebinar
before the special offer he makes on the call expires at 10pm tonight.
And believe me, it will be worth your while [...]]]></description>
		<link>http://www.scottbywater.com/general/whats-wrong-with-getting-reech-qwicker/</link>
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		<title>Is This The Most Powerful Shortcut to Success?</title>
		<description><![CDATA[Before I get started on today&#8217;s rant, I wanted to let you know what  Graeme Potter from Proposal Genie, one of the guys on yesterday&#8217;s webinar had  to say about James Schramko&#8217;s webinar&#8230;
&#8220;There was so much value in the webinar, I thought it was superb. James  answered one of my questions so [...]]]></description>
		<link>http://www.scottbywater.com/general/is-this-the-most-powerful-shortcut-to-success/</link>
			</item>
	<item>
		<title>Today&#8217;s 1pm Webinar Reveals &#8220;The Wealth Conspiracy&#8221;</title>
		<description><![CDATA[Just a quick reminder about today&#8217;s &#8220;Internet Marketing for More Traffic  &#38; Customers&#8221; webinar going on today at 1pm, EST. I&#8217;ll be interviewing  internet marketing legend, James Schramko.
If you&#8217;re in a hurry go here to register or keep reading for the full  scoop:
https://www1.gotomeeting.com/register/152092936
* *
Re: The Wealth Conspiracy
You&#8217;re probably wondering what &#8220;the wealth [...]]]></description>
		<link>http://www.scottbywater.com/general/todays-1pm-webinar-reveals-the-wealth-conspiracy/</link>
			</item>
	<item>
		<title>Why Scientists &#8220;Squash&#8221; Salespeople in Marketing</title>
		<description><![CDATA[Can you reflect back on science class?
The bunsen burners&#8230;
The chemicals&#8230;
The minerals&#8230;
and what not.
Personally, I don&#8217;t remember all that much. And to be honest, I wasn&#8217;t  all that into science.
But I do remember one word: the word hypothesis.
And that&#8217;s what I want to talk to you about today.
Let&#8217;s look at the process a scientist almost [...]]]></description>
		<link>http://www.scottbywater.com/general/why-scientists-squash-salespeople-in-marketing/</link>
			</item>
	<item>
		<title>How to get what you&#8217;re worth &#8211; try this</title>
		<description><![CDATA[One of the things I have noticed over the years is that nobody&#8230; and I  mean nobody&#8230; has ever said to me after I quoted a price&#8230;
&#8220;Scott, you are worth far more than that. Let me pay you 20% more&#8221;
How about you?
Ever had that happen?
How about the other way around? Ever had someone try [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-get-what-youre-worth-try-this/</link>
			</item>
	<item>
		<title>How to get the most out of your suppliers</title>
		<description><![CDATA[Before I get started on today&#8217;s rant, you should know that as a result  of the success of last weeksteleseminar&#8230;
(You can listen to it here if you haven&#8217;t already&#8230;
http://attendthisevent.com/?eventid=12437175 but the special offer is no longer available)
I am going to be holding another one next week.
The topic: How to get more traffic and customers [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-get-the-most-out-of-your-suppliers/</link>
			</item>
	<item>
		<title>The problem with market research</title>
		<description><![CDATA[I am reading a book by Steven Scott at the moment.
For the record, this  guy has probably written more infomercials than anyone on the planet.
Anyway, I was laughing my head off yesterday when he was talking  about how conventional ad agencies make their decisions about advertising.
They rely on market research, focus groups and [...]]]></description>
		<link>http://www.scottbywater.com/general/the-problem-with-market-research/</link>
			</item>
	<item>
		<title>Teleseminar Recording: Business is NOT a game of baseball</title>
		<description><![CDATA[If you missed yesterday&#8217;s teleseminar, you missed out on something  pretty damn awesome.
So awesome in fact, I&#8217;ve decided to put the recording up here&#8230;
http://attendthisevent.com/?eventid=12437175
Now you can go there and download the recording to your ipod, iphone or  mp3 player.
But you&#8217;ll want to listen to it today because in the first 20 minutes I  [...]]]></description>
		<link>http://www.scottbywater.com/general/teleseminar-recording-business-is-not-a-game-of-baseball/</link>
			</item>
	<item>
		<title>How to win friends and market to people</title>
		<description><![CDATA[The other day, following my email about &#8220;How To Bust Through Your  Personal 4 Minute Mile&#8221; which you can now view at http://www.scottbywater.com I received  an email from Michael Low which read:
&#8212;
Hi Scott,
Thanks for the great email.
It feels funny thanking you for marketing to me, but here I am. Thanks  a million.
Mike.
&#8212;
Now I [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-win-friends-and-market-to-people/</link>
			</item>
	<item>
		<title>Gardeners Kill Pests, Entrepreneurs Do This</title>
		<description><![CDATA[Just a quick reminder to everyone that my webinar /teleseminar on how to get more customers is on at 1pm EST tomorrow. To lock in your seat and ask your question, simply  visit:
http://www.askscottbywater.com
OK, with that little announcement out of  the way let me tell you about my  vegetable patch.
My wife orders organic food [...]]]></description>
		<link>http://www.scottbywater.com/general/gardeners-kill-pests-entrepreneurs-do-this/</link>
			</item>
	<item>
		<title>What&#8217;s REALLY Holding You Back?</title>
		<description><![CDATA[Most of us have an excuse which holds us back.
You know the ones&#8230;
Not enough money&#8230;
Not enough time&#8230;
Can’t get the right people&#8230;
Yada. Yada. Yada.
But if they were real barriers then nobody who was busy or broke would  achieve success, would they?
So what is it then, that really determines our level of success?
It can only be [...]]]></description>
		<link>http://www.scottbywater.com/general/whats-really-holding-you-back/</link>
			</item>
	<item>
		<title>Can You &#8220;Bust-Through&#8221; Your Personal 4 Minute Mile?</title>
		<description><![CDATA[I am sure you have heard of the Four Minute Mile and the story behind  it.
Everyone thought it was impossible until Roger Bannister made the  breakthrough. Since then it has been broken over and over again and is now  the standard for all professional middle distance runners.
In fact, over the past 50 [...]]]></description>
		<link>http://www.scottbywater.com/general/can-you-bust-through-your-personal-4-minute-mile/</link>
			</item>
	<item>
		<title>He who angers you, conquers you&#8230;</title>
		<description><![CDATA[Before I get started on today&#8217;s rant, I&#8217;ve been getting quite a few  questions from my subscribers over the past week.
Far too many to answer here, so I thought I would hold a special  teleseminar / webinar next week where I can answer all of your questions  about how to get more [...]]]></description>
		<link>http://www.scottbywater.com/general/he-who-angers-you-conquers-you/</link>
			</item>
	<item>
		<title>Alice in AdvertisingLand: Why the Cheshire Cat was a Genius</title>
		<description><![CDATA[When you write an ad or sales letter, you need to become like Sherlock  Holmes. Whack your detective hat on your  head and get to work.
And there&#8217;s thirteen questions you need to ask.
The first question all revolves around the story of Alice in Wonderland  written by Lewis Carroll?
It goes like this&#8230;
Alice goes on [...]]]></description>
		<link>http://www.scottbywater.com/general/alice-in-advertisingland-why-the-cheshire-cat-was-a-genius/</link>
			</item>
	<item>
		<title>Should you use shopadockets?</title>
		<description><![CDATA[I received an email from one of my subscribers,
Suzzie Wilson yesterday  which read&#8230;

&#8212;
Hi Scott my name is suzzie and I&#8217;ve been receiving your  emails, I must say they have been very inspiring and  informative, but I have  a question to ask if I may? What do you think about shop-a-docket ads you [...]]]></description>
		<link>http://www.scottbywater.com/general/should-you-use-shopadockets/</link>
			</item>
	<item>
		<title>Celebrate your rough edges&#8230;</title>
		<description><![CDATA[
 Most people&#8230; even some professional copywriters&#8230; write without heart.
But people connect with people.
And when you speak from your gut&#8230; when you reveal your true personality, you really connect with others.
For instance, there&#8217;s a guy called Thor Saleswarlord who is all over Facebook and probably uses the medium better  than anyone I have ever seen.
And [...]]]></description>
		<link>http://www.scottbywater.com/general/celebrate-your-rough-edges-2/</link>
			</item>
	<item>
		<title>Stop playing violins for buffaloes</title>
		<description><![CDATA[When I was growing up, we travelled around a bit.
And between the  ages of about 8 and 12 I lived in a little area called Nhullunbuy or Gove.
It was on the coast, near Darwin. Probably about an hour or so flightfrom  memory.
Anyway, Gove was crocodile, buffalo and box jellyfish territory.
About 4,000 people lived [...]]]></description>
		<link>http://www.scottbywater.com/general/stop-playing-violins-for-buffaloes/</link>
			</item>
	<item>
		<title>How long should you persist before giving up?</title>
		<description><![CDATA[
Have you ever seen an aeroplane take off?

It starts out very slowly&#8230;
And it takes a big run up to gather enough speed to get over the trees in  front of it.
But once it is up it soars, right?
You bet.
And it is the same with business.
Which is why the &#8220;get rich quick&#8221; approach doesn&#8217;t work.
Think about [...]]]></description>
		<link>http://www.scottbywater.com/general/how-long-should-you-persist-before-giving-up/</link>
			</item>
	<item>
		<title>How to be Your Industry&#8217;s Anthony Robbins</title>
		<description><![CDATA[I remember when I was 15 and I first saw a brochure for Anthony Robbins.
I knew I had to be at that seminar.
And after begging and pleading with my parents, and paying for the  ticket, I ended up making my way there.
Obviously, Mr. Robbins is a great motivator. And probably one of the best [...]]]></description>
		<link>http://www.scottbywater.com/general/how-to-be-your-industrys-anthony-robbins/</link>
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		<title>The problem with &#8220;business planning&#8221;</title>
		<description><![CDATA[If you go to a conventional business seminar, you are going to get the  following advice:
Write a business plan Do a swot analysis A competitor analysis etc. etc.
And I can see why so many people are held back from starting a business.
But I have another approach. A simper approach. An approach which will tell [...]]]></description>
		<link>http://www.scottbywater.com/general/the-problem-with-business-planning/</link>
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		<title>Too much chocolate?</title>
		<description><![CDATA[I am feeling rather refreshed after four days off.
How about you?
Come to think about it, whenever I have a few days away from email, phone  calls and the stresses of work&#8230; and give myself the chance to wind down&#8230;  I come back refreshed.
Which is why a quote I read yesterday really resonated with [...]]]></description>
		<link>http://www.scottbywater.com/general/too-much-chocolate/</link>
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		<title>Take time out to THINK</title>
		<description><![CDATA[I have been on deadline after deadline for about the last 3 weeks. Heck,   I am still on deadlines today.
It has been an extremely busy three or four weeks.
I haven&#8217;t made time to organise my office&#8230; or plan&#8230; or anything  much at all.
Primarily, I&#8217;ve been working on client&#8217;s assignments.
But yesterday I put some [...]]]></description>
		<link>http://www.scottbywater.com/general/take-time-out-to-think/</link>
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		<title>The &#8220;Better Mousetrap&#8221; Myth</title>
		<description><![CDATA[Most people think the value lies in the thing&#8230;the new gadget the book the newsletter the course
That if they simply build a better mousetrap, they&#8217;ll find overnight wealth.
But it&#8217;s simply not true.
After all, if that was the case every inventor of  a brilliant new product  would walk into overnight  riches.
So what is it that [...]]]></description>
		<link>http://www.scottbywater.com/general/the-better-mousetrap-myth/</link>
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		<title>Lessons From Sport &amp; Alan Jones</title>
		<description><![CDATA[I was flicking through the newspaper on the weekend when I came across  an article about Alan Jones.
The article covered a number of things, but there were a couple of  things which stood out.
1. He always tries to empty his head so he is ready for the next, not the  previous.
And I [...]]]></description>
		<link>http://www.scottbywater.com/general/lessons-from-sport-alan-jones/</link>
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		<title>The Wisdom of Goldie Hawn</title>
		<description><![CDATA[I was watching an interview with Goldie Hawn last night when she  started talking about a book she had wrote callled&#8230;
&#8220;A lotus grows in the mud&#8221;
&#8230; then she went on to explain the reason she gave this book the  title.
Apparently, the lotus tree, which grows one of the most beautiful and  revered flowers [...]]]></description>
		<link>http://www.scottbywater.com/general/the-wisdom-of-goldie-hawn/</link>
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		<title>Tough Times Don&#8217;t Last</title>
		<description><![CDATA[Every successful person I know has been through some tough times.
Personally, I can remember getting started in business. I had been  to a few seminars, read a few books and thought it would be a piece  of cake.
Boy, was I wrong.
I started a hair salon with virtually no money&#8230; took over a  [...]]]></description>
		<link>http://www.scottbywater.com/general/tough-times-dont-last/</link>
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		<title>Without this&#8230; you can&#8217;t win a customer</title>
		<description><![CDATA[Today is a really, really important email,  particularly if you are in  the business of giving advice.
And it&#8217;s all based around a quote I saw recently in one of Dan  Kennedy&#8217;s books from one of his early mentors,  James Tolleson:
&#8220;Only when a person needs, wants, accepts, values and appreciates your  help you [...]]]></description>
		<link>http://www.scottbywater.com/general/without-this-you-cant-win-a-customer/</link>
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		<title>What I learnt from the movie, UP</title>
		<description><![CDATA[Over the weekend, I started watching the movie, Up.
And there was one extraordinary scene at the beginning of that movie,  where they show what happens in life&#8230;
Starting from birth&#8230;
Getting married&#8230;
Buying a house&#8230;
Having dreams&#8230;
etc. etc.
You&#8217;ve just got to watch it. Nothing I can say or do can do it justice.
But there was something really sad [...]]]></description>
		<link>http://www.scottbywater.com/general/what-i-learnt-from-the-movie-up/</link>
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		<title>Don&#8217;t take no for an answer</title>
		<description><![CDATA[Have you ever noticed how persistent kids are?
When you tell them no, do they stop asking?
Or do they ask again? And again? And again?
My three&#8230; turning four&#8230; year old son certainly does.
He loves those lego little people and when he loses one will persist  until he gets what he wants&#8230;
&#8220;Dad, where&#8217;s my scuba diving [...]]]></description>
		<link>http://www.scottbywater.com/general/dont-take-no-for-an-answer/</link>
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