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Posted by Scott Bywater in Direct Mail, advertising, marketing Jun 24th, 2011 | No Comments »

I am currently reading a book by a guy called Gene Landrum who has studied some of the greatest entrepreneurs of all time.
One of the chapters is about the oil magnate J. Paul Getty and in it he talks about the importance of having the right information. Here is what he had to say…
“I learned [...]

Posted by Scott Bywater in Direct Mail Jun 16th, 2011 | No Comments »

Today less people sending out direct mail copy for their business.
Why?
Because everyone has become infatuated with the internet simply because it is the latest gizmo.
Hey, we all love new and dispose of the old. It’s just human nature.
If you have any doubt about us humans loving new, just ask any video shop owner and I [...]

Posted by Scott Bywater in Direct Mail, advertising, copywriting, marketing May 19th, 2011 | No Comments »

A lot of people I’ve met over the years get excited about finding the next big thing. For instance, I was chatting with a guy the other day who already had an established business, but was doing all this new internet stuff, building dozens of web sites, and after several years was pulling something like [...]

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