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Posted by Scott Bywater in Direct Mail, advertising, copywriting Nov 24th, 2011 | No Comments »

When I sent out yesterday’s email, I didn’t think I’d be opening up so many wounds from the “image advertising” guys.
I got told I was sending out of date information… that my copy was “ugly” and “too long”…
In short, I was told:
Your Advertising Advice Sucks…
And that I could do with a bit of image in [...]

Posted by Scott Bywater in Direct Mail, advertising Jul 1st, 2011 | No Comments »

Stephen Aitken was sitting in his office one day when he received one of my “sneaky” faxes. Then after he engaged my services and found out I was creating a 5 page letter for him, he was thinking…
“Has this Bywater guy lost his mind?”
You can hear the full interview by clicking here – just scroll [...]

Posted by Scott Bywater in Direct Mail, advertising, marketing Jun 24th, 2011 | No Comments »

I am currently reading a book by a guy called Gene Landrum who has studied some of the greatest entrepreneurs of all time.
One of the chapters is about the oil magnate J. Paul Getty and in it he talks about the importance of having the right information. Here is what he had to say…
“I learned [...]

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