Here’s something you probably won’t hear from many copywriters:

Good copy is NOT the most important part of any advertisement.

In fact, it’s far more important to have a good list with average writing skills and an average product than it is to be the best writer on the planet with the best product on the planet and a  bad list.

Of course, you need to have all of the above in order to generate strong sales.

But having the right list is the most important. In fact, I’ve seen the right list turn BAD copy into lots of moolah.

And while you can get some great lists from companies such as the  Prospect Shop  in Australia…

Or the SRDS if you are looking to mail overseas…

Do you want to know what the best type of mailing list is?

It’s a mailing list you develop yourself.

It’s a mailing list of people who like you and trust you.

It’s a mailing list of people you have developed a relationship with.

… because when you get yourself one of these you have an unfair
advantage over your competition.

… and you also have an asset which will increase the value of your
business when you sell.

… and you have something which will help you see out any economic
downturn.

Yet it never ceases to amaze me that many people don’t take the time to develop a mailing list.

For instance, if you’re a retailer all you need to do is ask people  for their business cards or to fill in a card to go in some form of a  draw.

Same if you’re at a trade show.

And if you’re advertising a product or service which sells a high end product (i.e. consulting services, machinery, real estate, etc) then  you really should be advertising the opportunity to get important  information in exchange for your prospects contact details.

The bottom line is nothing is more important than your own mailing list.

And that’s why I show you exactly how to add hundreds of people to your list every month (including a swipe file of real ads for you to use as a model) in the first lesson of http://www.morecustomersmadeeasy.com