If you’re like me you’ve lived most of your life surrounded by mirrors.

But the problem with this is you can never see out and find out what’s really going on.

Why?

Because everywhere you look, you see yourself staring right back at you.

But if you traded in those mirrors for windows, what would you see?

You’d see the other people on the outside.

And in business, you’d see your customers. You’d be able to analyse their faces… ask them questions… and identify their REAL problems.

And what would that mean?

It would mean you’d stop advertising to yourself… stop putting your company name at the top of your ads… stop talking about yourself…

and start addressing and understanding your customers problems.

And do you know what happens when you start solving your customers problems?

They start wanting to buy from you.

After all, the only reason we ever buy something is to avoid a pain.

or move closer to a gain.

For instance, I am looking at setting up a video studio in my office.

Why?

Because I want to add video to my blogs, web sites, etc. easily (without pain) to get the benefit of making my web site more interesting and convert better (gain).

I also want to create more high value products more easily because I don’t like being dependent on having to work every week to earn an income (pain) and want to earn more while I sleep (gain).

Everything I do is for pain or gain. And it’s the same with you and every other person on the planet.

But you’ll never see it if you’re surrounded by mirrors.

And if you write emails to an email list like this one, you’ll be able to get far more people to open it if you start looking through the windows and use this tool.