There’s this internet marketing guy called Alex Mandossian.

And I was reading somewhere recently that every time he walks  into the office in the morning, he asks his team:

“What are we going to split-test today?”

So what the heck is split-testing, I hear some people asking.

You see, it doesn’t matter what it is…

An ad
A web site
A sales letter
etc. etc.

It costs you the same amount to send out or drive traffic to (in the case of a web site) no matter whether it works or whether it fails dismally.

For instance, when I first tested my squeeze page to get new subscribers I bumped the response by 50%.

That means instead of getting 10 subscribers per 100 visitors I was now getting 15 new subscribers.

It also meant, in effect, I would get 50% more subscribers every year…

Or that I could slash my advertising budget by 33% and still get the same results.

Since then I have bumped it up to around 20% with various other split tests…

Meaning I am getting double the results I once was.

I should really split-test more.

And so should you.

But the key to split-testing is knowing how to write a better headline… how to come up with a better angle for your ads, sales letters, brochures, catalogues and web sites.

And that’s why you should get your hands on http://www.copywritingthatsells.com.au/cashflow

The bottom line is you will either spend the money on education. Or you will spend the money on advertising mistakes which cost you much more.

The choice is always yours.