If you’re looking to attract more customers, then you’ll love these copywriting tips which will show you the best way to advertise a small business
Poor advertising is everywhere.
But some of the best ads I have written never saw the light of day…
Why?
Because they didn’t get used.
They got trounced by their own inhibitions, their wife, their staff, their friends, etc.
Other campaigns have been emasculated…
Softened so it offends nobody…
But also excited nobody.
A word changed here or there.
A change in tonality…
Turning them [...]
What is it that causes advertising disasters?
Well…
I went to see my nephew perform in a music concert last night and one of the songs that was featured was…
Beautiful Disaster
And it reminds me of a lot of ads I have seen.
They look beautiful.
Everyone loves them.
But they DON’T WORK.
They turn out to be advertising disasters.
There’s nothing wrong [...]
Movies and advertising…
Yes, you can often get some great story angles and learn a lot about advertising by watching movies.
And last night, once we had finished putting our son to bed and I had a shower…
I came out to the lounge room to find my wife watching a show called…
ON STRIKE FOR CHRISTMAS
This movie is [...]
My name is Scott Bywater and if you own a business or would like to own a business, I’m here to help YOU get all the new customers you need. I’ve already helped thousands of business owners do the same through Cashflow Advertising, More Customers Made Easy and my other teleseminar and coaching sessions.