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If you’re looking to attract more customers, then you’ll love these copywriting tips which will show you the best way to advertise a small business

Posted by Scott Bywater in advertising, copywriting, marketing Nov 25th, 2011 | No Comments »

Interestingly enough, after sending out yesterday’s email about long copy advertising I didn’t get any response from the “image advertising” guys. But here’s what a handful of other people had to say:
“So true long copy works image ads are like the fluff on a beer, makes the drink look good but your sure as heck [...]

Posted by Scott Bywater in Direct Mail, advertising, copywriting Nov 24th, 2011 | No Comments »

When I sent out yesterday’s email, I didn’t think I’d be opening up so many wounds from the “image advertising” guys.
I got told I was sending out of date information… that my copy was “ugly” and “too long”…
In short, I was told:
Your Advertising Advice Sucks…
And that I could do with a bit of image in [...]

Posted by Scott Bywater in advertising, copywriting Nov 21st, 2011 | 1 Comment »

Poor advertising is everywhere.
But some of the best ads I have written never saw the light of day…
Why?
Because they didn’t get used.
They got trounced by their own inhibitions, their wife, their staff, their friends, etc.
Other campaigns have been emasculated…
Softened so it offends nobody…
But also excited nobody.
A word changed here or there.
A change in tonality…
Turning them [...]

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