Scott Bywater

The other day I was asked:

Should I continue to promote my business when I am already incredibly busy and have too much work on?

And I answered with a resounding YES.

Why? Because you need to have your wits about you at all times in business. So when you’re coasting downhill and everything is going like a dream, remember things can change very quickly and you could soon be looking at a totally different landscape.

That’s why you should always be filling your well - YES… even though it’s not empty.

After all, there’s worse problems to have than too much work,
isn’t there?

Or too many people at your shop.
Or too many clients if you’re a bookkeeper or solicitor.
Or too many retailers and wholesalers buying from you if you’re a distributor.

You see,  most businesses make this mistake:

I received a call from a guy in the United States a few months
ago, and he was desperate for me to work with him because
business had quietened down.

2 days later, all of a sudden, he received a new job. And decided he
didn’t need to be concerned about promoting his business any longer.

I can tell you right now that this guy is in for one heck of a
rollercoaster ride. Up and down like a never-ending yo-yo.

The key to a stable business is to never stop marketing. Always
promote your business. And be consistent about it.

There’s another reason for this as well.

If you’ve got too much work on, this enables you to lift your
prices because it doesn’t matter whether or not you end up landing  the job. (and you’ll
probably find your calm - rather than desperate - attitude increases your conversion rate too) You can push yourself to manage the additional work-flow through setting up additional systems in order to generate
leads. And take your business to the next level.

So how do you achieve all this?

It’s easy. If you’ve got an advertisement (or a sales letter, flyer or any other kind of promotion) which works for you, then keep running it week in and week out.

If you’re really busy, always remember that when the job finishes,
you’ll be sitting around wondering what happened if there’s nothing else lined up.

And make sure you put aside some time everyday to market your business. That’s the key to your longevity and success.

In Anthony Robbins program called the ‘Rapid Planning Method’ he
talks about a space called ‘the zone.’

Basically, when you’re in the zone you are focusing on the
things which are important but not urgent.

Most of us spend our time in the urgent and important. Or the
not urgent, not important. Or the urgent and important. 

However the key to business growth and stability is to spend a
some time each day on the not urgent… but important
activities. And for most of us, that is marketing, promotion and advertising. 

Scott Bywater is a professional direct mail and direct response copywriter, and the author of Cash Flow Advertising. To receive a complimentary copy of his exclusive report ‘7 Ways To Boost Your Turnover… No Matter What The Economy’ (valued at $29.95) hop along to his web site at: http://www.copywritingthatsells.com.au

Tags: advertising, copywriting //