One of the things I love most about writing this email newsletter is it allows me to “catch” my learning’s as they come so we all learn together.

And by sharing my learning’s, it makes me truly understand and grasp what I have learnt in a win/win fashion.

You win and I win.

Anyway, some interesting responses from yesterday’s webinar recording (available until midnight tonight) which you can see at http://www.scottbywater.com/convertskeptics

I received a number of emails from people who went to the link on that page which shows you how to download Alan Hewitt’s entire marketing system for free.

… and were surprised they were sent to a web site which offered them a meditation CD.

There’s two things to be learnt form this:

Learning for me: Next time I would be better off ensuring I show the segue of what the meditation CD is all about.

By the way, the dictionary definition of segue is:

to make a transition from one thing to another smoothly and without interruption

And I sucked at doing that.

But the bottom line is by getting your hands on Alan’s meditation CD you will receive his entire marketing sequence.

And you can model this to work in your own business – the entire working system.

But I should have explained this at the top of the page visitors were taken to.

Learning for others: If you listen to the entire presentation, everything would have been outlined
as to why I was sending you to a page on meditation.

Also, don’t think you can only learn from products which teach you how to write copy and get customers such as http://www.morecustomersmadeeasy.com and http://www.copywritingthatsells.com.au/cashflow

The reality is you can learn by modelling the best.

And it doesn’t cost you a cent.

Personally, I have purchased products in the past just to get on somebody’s mailing list so I could
learn all of their secrets.

And often I get just as much out of the marketing material I receive from that company as the
product itself.

So think outside the box and start getting your hands on these sort of samples today.

You can start by learning from Alan Hewitt, one of the masters at turning skeptical prospects
into customers here:

http://www.scottbywater.com/convertskeptics/

And remember, the copywriting samples you get don’t have to be from your industry. They
can be from any industry. I know your business is different (aren’t they all) but people are
people and they respond to the same appeals.

By the way, if you want to know some of the best places to find advertisement samples,
you might also want to check out one of my blog posts on the subject by clicking here.