http://www.scottbywater.com/copywriting/camouflage-your-advertising-and-boost-your-results/ Direct Response Copywriter Tue, 24 Aug 2010 03:20:51 +1000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.scottbywater.com/copywriting/camouflage-your-advertising-and-boost-your-results/comment-page-1/#comment-5 Loretta Jessep Sat, 19 Jul 2008 04:18:16 +0000 http://www.scottbywater.com/?p=7#comment-5 Hi Scott, It is essential that business operators study copywriting from experts as yourself. A recent advertisment in my local paper asked for a casual copywriter for the local radio. The ad. specified NO EXPERIENCE NECESSARY. So beware - there are no guarantees that the copywriter for your ad knows better than you. Positioning yourself as the expert who knows exactly the headline to use , the benefits packed content, the return coupon etc etc , you imediately eliminate the frustration & bewilderment of why your ad didn't work. Hi Scott,
It is essential that business operators study copywriting from experts as yourself. A recent advertisment in my local paper asked for a casual copywriter for the local radio.
The ad. specified NO EXPERIENCE NECESSARY.
So beware – there are no guarantees that the copywriter for your ad knows better than you.
Positioning yourself as the expert who knows exactly
the headline to use , the benefits packed content, the return coupon etc etc , you imediately eliminate the frustration & bewilderment of why your ad didn’t work.

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