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If you’re looking to attract more customers, then you’ll love these copywriting tips which will show you the best way to advertise a small business

Posted by Scott Bywater in Psychology, copywriting, marketing Jan 27th, 2012 | No Comments »

There are three stages of learning:
1.       Insight
2.       Action
3.       Transformation
Most people get stuck in stage 1… They get some insight and say “that sounds interesting”…
But they don’t actually act. And if you don’t act, you’ll never truly internalise the learning.
For instance, you’ve probably heard me say…
You should have multiple streams of generating customers. Not just one. [...]

Posted by Scott Bywater in advertising, copywriting, creative thinking Dec 6th, 2011 | 1 Comment »

Ok, today I’m going to give you a lateral thinking example.
Yesterday, I mentioned that I received a phrase from my brother-in-law, Billy, that I was going to incorporate into today’s email to demonstrate how Edward De Bono’s creativity strategy can spark all sorts of different ideas.
And the word he gave me was “striped pyjamas”
I mean, [...]

Posted by Scott Bywater in advertising, copywriting Nov 29th, 2011 | No Comments »

Today I am going to hand you the keys to good advertising.
My wife loves those music shows like Australian Idol and X-Factor. I can take them or leave them. But I do learn something when I watch them.
And that is…
You can FEEL good music. You can tell whether music is good because it makes you [...]

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