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If you’re looking to attract more customers, then you’ll love these copywriting tips which will show you the best way to advertise a small business

Posted by Scott Bywater in copywriting Aug 17th, 2009 | No Comments »

Here’s something you probably won’t hear from many copywriters:
Good copy is NOT the most important part of any advertisement.
In fact, it’s far more important to have a good list with average writing skills and an average product than it is to be the best writer on the planet with the best product on the planet [...]

Posted by Scott Bywater in advertising, copywriting Jul 28th, 2008 | 2 Comments »

The other day I was asked:
Should I continue to promote my business when I am already incredibly busy and have too much work on?
And I answered with a resounding YES.
Why? Because you need to have your wits about you at all times in business. So when you’re coasting downhill and everything is going like a dream, [...]

Posted by Scott Bywater in advertising, copywriting Jul 18th, 2008 | 1 Comment »

Let me ask you a very important question:
Why do people buy a newspaper or magazine? To read the articles,
right? Well, then doesn’t it make sense that if you want your ad
to get read, then…
YOU SHOULD DO EVERYTHING POSSIBLE TO AVOID IT LOOKING LIKE AN AD
And make it camouflage in with the newspaper’s articles as
closely as [...]

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