Ever heard this saying…
“If a man can make a better mousetrap than his neighbour… the world will make a beaten path to his door.
It was a quote from a wise guy: Ralph Waldo Emerson.
But it was also…
WRONG!
In 1928, a guy called Chester M. Woolworth took this concept and created a better mousetrap. It sold for 12c, 7c more than the older, less effective mousetrap.
Think about it: why would you want a better mousetrap?
If it works, it works – you end up throwing out the damn things anyway.
But as a result of this quote which has sunken deep into our psyches…
Thousands of people are looking for that miraculous way to grow wealth by coming up with a super-special product.
My advice is: By all means focus on creating the best possible product or service for your prospects.
But I’ve spoken with plenty of people with great products & services…
Who couldn’t sell anything because…
THEIR WORDS SUCKED.
Do yours?
Are your potential customers missing out on your superior product or service because you cannot write in a way that is compelling…
Can’t craft an offer?
Can’t write a headline?
Can’t identify your unique selling proposition?
If so, stop focusing on creating a better mousetrap…
And check this out.
My name is Scott Bywater and if you own a business or would like to own a business, I’m here to help YOU get all the new customers you need. I’ve already helped thousands of business owners do the same through Cashflow Advertising, More Customers Made Easy and my other teleseminar and coaching sessions.