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The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.

Posted by Scott Bywater in Psychology, advertising, marketing Apr 4th, 2012 | No Comments »

I believe virtually everything can be learned.
It’s all about practice. Books like Outliers by Malcolm Gladwell and the Talent Code by Daniel Coyle prove this.
Piano can be learned.
Tennis can be learned.
Soccer can be learned.
Reading and writing can be learned.
Driving a car can be learned.
Why?
Because they are a skill.
How about making money?
What makes that so different?
Is [...]

Posted by Scott Bywater in advertising Apr 3rd, 2012 | No Comments »

I just finished reading Steve Jobs biography – what an awesome read.
One of the rivalries between Apple and Microsoft was the difference between the open and closed systems.
Jobs argued that Microsoft created sub-standard products because they could never control the system – and when you have all sorts of people contributing to a system, it [...]

Posted by Scott Bywater in advertising, marketing Apr 2nd, 2012 | No Comments »

Want to know a sneaky way to get more money from prospective customers… that’ll make them love you for it.
Then think back to what every single customer has given you before they have ever given you a cent.
That’s right. They’ve given you…
THEIR TIME
Time = Money
Truth is, nobody ever gives you money without first giving you [...]

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