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The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.

Posted by Scott Bywater in advertising, copywriting, creative thinking Dec 6th, 2011 | 1 Comment »

Ok, today I’m going to give you a lateral thinking example.
Yesterday, I mentioned that I received a phrase from my brother-in-law, Billy, that I was going to incorporate into today’s email to demonstrate how Edward De Bono’s creativity strategy can spark all sorts of different ideas.
And the word he gave me was “striped pyjamas”
I mean, [...]

Posted by Scott Bywater in advertising, copywriting Nov 29th, 2011 | No Comments »

Today I am going to hand you the keys to good advertising.
My wife loves those music shows like Australian Idol and X-Factor. I can take them or leave them. But I do learn something when I watch them.
And that is…
You can FEEL good music. You can tell whether music is good because it makes you [...]

Posted by Scott Bywater in advertising, copywriting, marketing Nov 25th, 2011 | No Comments »

Interestingly enough, after sending out yesterday’s email about long copy advertising I didn’t get any response from the “image advertising” guys. But here’s what a handful of other people had to say:
“So true long copy works image ads are like the fluff on a beer, makes the drink look good but your sure as heck [...]

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