Contrary to popular belief, you don’t need to spend a fortune in order to advertise your business.

And no, you don’t need to fall into the trap that virtually every advertising rep will tell you.

You know the one…

“You need to commit to advertising for at least 52 weeks in order to get noticed. That’s why we have these yearly advertising package.”

Good for them.

Not so good for you.

Why?

Because the bottom line is if your advertisement doesn’t work the first time…

it probably won’t work the second time…

or the third time…

… simply because there is something wrong with the formula.

Either your ad is a dud. Your headline is a dud. Your offer is a dud. Or the publication you are advertising in is a dud.

But the problem with the “pay for your advertising a year in advance” trap is that instead of paying $100 for an ad… you are committing to $5,000 before you have any idea of whether the campaign is going to work or not.

Here’s an alternative (and much better) approach…

Write three different ads.

And say to your ad rep…

I don’t want to commit to advertising a year in advance. Here’s how I want to do it…

I’ll give you three ads.

Place the first ad on the first week.

The second ad on the second week.

And the third ad on the third week.

Now make sure you include a tracking code on the advertisement so you can measure where your new inquiries are coming from.

You invest $100 in each ad.

You try it from three different angles.

One of two things is going to happen.

1. You are going to get zero inquiries. You shelve the campaign and try something different, having kept $4,700 in your pocket to reinvest.

2. The campaign works. But one of the ads is invariably going to work better than the others.

i.e. Let’s imagine you get…

3 inquiries from ad #1

1 inquiry from ad #2

7 inquiries from ad #3

Well, what you have done is found an advertisement which outpulled the others by anywhere from 233% to 700%…

making every dollar you spend up to 7x effective.

And that is why…

You should never commit to running a series of ads until you have tested them first.

And you should never run an advertising campaign without doing some testing first to see what works and what doesn’t.

And here’s the best part.

You can start with $100.

The ad works.

You reinvest that $100 into a number of other newspapers with the profits you make, multiplying your profits.

Because think about it…

A successful advertisement is like a poker machine where you VIRTUALLY ALWAYS win.

So you just keep putting more into that successful advertising campaign as your business expands.

Like to know more about advertising a small business?

Want to learn the easiest way to get more customers fast?

I have just completed my brand new guide “7 Ways to Get More Customers” where I outline everything so it’s as easy as 1, 2… 3. Download it for free by visiting Copywriting That Sells