The problem with boring advertising is it doesn’t get your attention. Right now…
As you are reading this…
Take a deep breath.
Lift your hand up.
And “SLAP YOURSELF” across the face.
If you did that, you’ll notice you’ll flinch a little as your hand brushes across your face.
You need your prospect to do the same when they see your ads…
Much like you do when you walk past a newspaper and see the daily headlines. (what… is that true??? I’ve got to know more about that).
Otherwise, it will pass them by.
Most business owners do the opposite.
They run advertising that is as…
BORING AS BATSHIT.
They are pompous, professional, and oh so…
PREDICTABLE
Predictability is what makes your ad sound like advertising…
Believe it or not…
Smooth doesn’t sell.
Professional doesn’t sell.
Clever doesn’t sell.
Meaningless clichés don’t sell.
Claims you cannot back-up with any proof don’t sell.
It doesn’t get noticed. And it makes you look like a “me-too” business. And “me-too” businesses attract average clients and are forced to compete on price.
So what does sell? What does attract the right type of customers?
BEING DIFFERENT and making sure your ad doesn’t look like a traditional ad.
Want proof?
Then check out this.
And make the commitment today to avoid using boring advertising.
My name is Scott Bywater and if you own a business or would like to own a business, I’m here to help YOU get all the new customers you need. I’ve already helped thousands of business owners do the same through Cashflow Advertising, More Customers Made Easy and my other teleseminar and coaching sessions.