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The Best Ways to Advertise a Small Business
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Posted by Scott Bywater in advertising Feb 1st, 2012 | No Comments »

If you watched the Australian Open, you’ll see that they are measurement freaks. And you can rest assured that players like Rafael Nadal and Novak Djokovic measure their exact percentages for everything from…
3 set, 4 set & 5 set matches played
Tie break win / loss ratio
Winners hit (on both forehand & backhand)
Unforced errors
Break point win [...]

Posted by Scott Bywater in advertising, marketing Jan 30th, 2012 | No Comments »

While I was super-tired yesterday and didn’t get a chance to catch the Australian Open Tennis Final…
And probably missed out on one of the best games ever…
I just love this time of the year for all the great sport on offer. And that includes the Cricket.
An interesting introduction this year has been the “Big Bash” [...]

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Posted by Scott Bywater in Psychology, advertising, marketing Jan 3rd, 2012 | No Comments »

Questions to ask your customer…
So the New Year has come and gone and you’re probably sitting there with a swag of resolutions to achieve in 2012.
When it comes to your customers… you might want to start by asking them some questions.
The answers can come back remarkably clear, and incredibly simple.
For instance, over the Christmas period [...]

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