I am sure you have heard of the term “tyre kickers” before.

It basically means anyone who is not really ready to buy your product or service and is just kicking a few tyres (car yard speak) and looking around.

But I say: BRING ON THE TYRE KICKERS.

Why?

Well, let’s take a car yard for example.

There are a million and one things a couple could be doing on a weekend other than hanging out at a car yard.

They could be at the beach… spending time with their kids… having a coffee with friends… gardening… or whatever.

But no… they prefer to hang out at a car yard and kick tyres, right?

Wrong.

And customers who visit your web site or reply to your ads have a lot of different options.

Yet despite that fact, they are…

ON YOUR web site

Or replying to YOUR ad

… so they’ve got to have a little bit of interest, right?

Even if they’re skeptical. Even if they’re not ready to buy right now.

But the secret is in knowing how to move them from a skeptical, half-hearted prospect…

to a REAL CUSTOMER.

It’s called nurturing and developing the relationship with your customer.

Think of it like a date: what if you had asked your partner to marry you after your first date.

What would they have said?

They would have said “No, right” (that is unless you were in Las Vegas )

So were they a tyre kicker.

No, they just needed more time.

It took my wife and I about four years from the time we met the time we got married (marriage scared the living daylights out of me).

For some people it takes months. For others it takes longer.

Everyone is different.

And it’s the same with business.

But most businesses don’t know how to nurture the relationship to turn a one-night stand into a marriage proposal.

But in tomorrow’s webinar with Alan Hewitt, he’s going to show you his system which converts a solid percentage of “tyre kickers” into customers every time.

And you can join me at 1pm Sydney time by hopping along to:

http://www.askscottbywater.com

There is no limit to the opportunities which will come your way as you achieve higher and higher levels of success.

But there is a limit to the time you will have.

In fact, throughout our life plenty of opportunities are going to come our way. But we will never have more than 24 hours in a day.

So how do we decide which opportunities to take and which ones to overlook.

Well, one guy who could probably give us a hint or two about this is one of the world’s most successful investors, Warren Buffet.

When an investment comes his way, he looks at four basic filters in his checklist:

Is it a good business?
Is it available at a good price?
Does it have honest and capable management?
Does it have a durable competitive advantage?

But do you know what factor they look at more than anything else:

Opportunity Cost

That’s right: given that we all have limited resources, what other opportunities will I miss out on if I take advantage of this opportunity.

For instance, next month I have been asked to do a presentation for a number of successful real estate agents.

Given this will take me away from my day-to-day work, should I do it and miss out on the opportunities to create wealth in other ways? Or should I pass?

I decided to do it because…

a) I think I will generate far more work out of it than by what I would do at the office.

b) I can catch up with a friend and business associate on the way back who has referred me a substantial amount of business.

However, had it been less attractive (i.e. a meeting with a client) I would have declined.

The key to identifying opportunity cost is working out what your time is worth.

And then knocking back anything which doesn’t value your time.

And one of the most valuable “opportunities” I would never, ever surpass is the opportunity to learn.

In fact, every spare moment my wife tells me my head is always stuck in a book… or a CD or something.

And that is because – without question – the greatest breakthroughs I have ever had have all come through something I have learnt.

How about you? How much are you taking advantage of the opportunity to learn?

If you’re not, you might like to get started with http://www.scottbywater.com/internetsecrets and learn how to master the art of generating income online.

Everyone loves getting leads.

Place an ad. The phone rings.

It’s exciting.

But the real money isn’t made by generating the leads.

It’s made by converting those leads into sales.

Most people think all that involves is jumping on the telephone, chatting with someone, making an appointment and that’s it.

Or getting the lead, sending out a brochure and hoping for the best.

But if that’s all you are doing, you are leaving a LOT of dollars on the table.

Why?

Because in most instances it costs a small fortune to generate the lead.

i.e. $10 – $100 or more depending on your industry and your target market.

But you can follow your leads up for just a few dollars for each contact or virtually no cost at all online.

One guy who knows how to turn skeptical prospects into customers better than anyone else I know is a guy by the name of Alan Hewitt.

And I’m going to be interviewing Alan on a webinar next Wednesday At 1pm AEST about exactly how he does it.

If you’d like to register and get your question answered by Alan on this call, I encourage you to head along to:

http://www.askscottbywater.com

right away, because increasing your conversion rate is quite simply the quickest, most cost effective way to boost your sales.