So awesome in fact, I’ve decided to put the recording up here…
http://attendthisevent.com/?eventid=12437175

Now you can go there and download the recording to your ipod, iphone or mp3 player.

But you’ll want to listen to it today because in the first 20 minutes I make a very special offer which will expire at 10pm tonight.

Anyway, here is a snapshot at what I cover on the call…

How to generate traffic to your web site

What to do when your ads don’t work.

Email marketing – Are the rules the same as for direct mail?

What’s the cheapest way of generating leads?

The three most important steps to put into action to get customers when starting a new business
And much, much more.

In fact, one of the points I think I really got across was the fact that business is not a game of baseball.

And if you make three strikes, you are NOT out.

You can keep going.

But that’s the problem with many people I have met over the years.

They strike out once.

And then they throw in the towel.

They run an ad. It fails. And they say “Advertising doesn’t work.”

But that’s just complete B.S.

Not only should you try different ads. You should try joint ventures, referral marketing, online lead generation strategies, fax  marketing, etc.

I was reading a book yesterday by a guy called Steven Scott called A Millionaire’s Notebook (an awesome read, by the
way) and he was talking about a guy who joined their team and struck out not  once, twice or three times but about 14 times before he hit a winner.

He cost the company $750,000.00.

But they stayed with him and he ended up making the company $200  million +.

Forget about employees. Forget about the big numbers being thrown  around.

Would you stick with your own vision if you failed that many times?

Or would you give up after 3 strikes.

Because in marketing when you hit the ball once, you hit far more than one home run.

You hit many.

Because your ad can be replicated.

If you doubled your money in one newspaper, you can double it in many. If your web site is making you tidy revenues now, imagine what will happen when you get more traffic.

Don’t stop digging before you hit the jackpot.

Oh and by the way…

If you are not into doing things the hard way. If  you’d like to fail less and succeed more, you really should check out  the  teleseminar recording…

http://attendthisevent.com/?eventid=12437175

… because I walk you through exactly what to do to cut down your learning curve and succeed faster.

And remember, there’s a special offer on that call which is only available until 10pm EST tonight.

So do yourself a favour and listen to it now

Have a great weekend.

—
Hi Scott,

Thanks for the great email.

It feels funny thanking you for marketing to me, but here I am. Thanks a million.

Mike.
—

Now I don’t tell you this to brag, I tell you this to get a point across.

Most people are scared of keeping in touch with their clients on a regular basis thinking they are going to annoy them or scare them off or whatever.

And while that may be true if you are contacting them every day with information purely trying to sell them.

But if you take the time to give something back to your customers…

Entertain them

Educate them

And offer real value

—
Free Teleseminar
Get your questions answered about how to get more customers at 1pm this afternoon. Just go to
http://www.askscottbywater.com
—

… then you’ll also have permission to sell without everyone deserting you.

I know this from experience.

I was so scared before I first started writing regular emails last year.

But when I did it all I seemed to get was positive feedback.

Sure, I got the occassional person who was upset with me. Or said once a week is ok, but once a day is far too much.

Or the occassional “Stop” or “P*** O**” and far nastier language than that.

But they are a rarity. And unsubscription rates were low while sales went up.

So my experience is that if you treat your prospects and customers with respect.

If you respect their time.

If you understand that they want value from every communication.

You can build deep relationships and have your customers thank you for marketing to them.

In today’s day and age it isn’t about hard sell…hard sell… hard sell.

It’s about education… education… education.

Because if you can educate your clients as to your value then they will buy from you.

http://www.askscottbywater.com

Look forward to seeing you there

http://www.askscottbywater.com

OK, with that little announcement out of  the way let me tell you about my vegetable patch.

My wife orders organic food every week and I am a big believer that organic food is far better for you than the food you get from your local supermarket.

After all, you get the nutrients from the soil, right? And the better the soil and less pesticides the better your fruit and veges should be.

Anyway, we have a big backyard, so we thought why not have a shot at growing the veges ourselves.

My brother in law was doing it and we thought it would be fun.

Anyway, the gardens up now.

We’re eating fresh lettuce and some herbs. There’s a strawberry plant in there my son grew.

And the brocolli plants have shot up like crazy.

But there’s one problem. The brocolli plants are getting holes in them like you wouldn’t believe.

In the meantime, I’m busy working and not being a gardener, just let it go. I walked up to the plants, took a look and really couldn’t see much that was the matter.

But I kept noticing there were these butterflies always hanging around the plants.

And when he took a closer look, I was blown away by all the caterpillars camouflagued onto the plants.

There’s a lesson in this, isn’t there?

You can learn a lot from taking a closer look.

For instance, this year I started measuring specifically where my sales were coming from.

And it turned out that my sales are coming from:

A. Big clients.

B. People who have been on my email list for some time.

It turned out that people who contacted me out of the blue were not great leads at all.

And the time to pursue them wasn’t worth it.

That’s valuable information I would not have gained had I not taken a closer look.

Now I know exactly what it’s worth when I lock in a meeting (on average) which is absolutely vital information I can use to forecast my sales.

And there’s a whole lot of statistics I think every business should gather including:

cost per lead from different sources conversion rate of lead to sale value of a sale from different sources (i.e. is a
customer from a newspaper ad worth more than a customer from a TV ad?)

Conversion rate when you charge for an appointment versus offering an appointment at no charge

conversion rate of each web site (what happens if you change the offer – can you improve it)

… because when you start doing this sort of thing you eliminate your wastage in advertising.

I have a great little form which helps you measure each advert you run on page 25 of
http://www.copywritingthatsells.com.au/cashflow

Combine this measurement approach with the step-by-step customer generating templates you’ll find at
http://www.morecustomersmadeeasy.com and you will assure yourself of two things:

1. You’ll never waste money on advertising for any length of time. (because you’ll be closely analysing it rather than looking from a difference and hoping you were doingit right as I was with my vege patch).

2. You’ll be following a model of advertising approaches which have been proven to work.

Isn’t it worth investing in your education to get this sort of unfair advantage?

Remember, look from a distance and your business could get eaten away by sloppy measurement practices.

But get close to your “business garden” and you will grow an amazing crop which will feed your family for years to come.

The choice is yours.