When you tell them no, do they stop asking?

Or do they ask again? And again? And again?

My three… turning four… year old son certainly does.

He loves those lego little people and when he loses one will persist until he gets what he wants…

“Dad, where’s my scuba diving little person?”

Me: “I don’t know”

“Dad, where is it?”

Me: “Let me have a look”

“Dad, can you help me?”

Half an hour later: “We found it”

And my son has a big smile on his face.

But something changes when we get older.

Particularly in business…

We will ask for something once and if someone says no we will simply sit back and accept it.

We will send one letter and if someone doesn’t reply to us right away…

We won’t send them a second one. Or a third one.
Or follow up more than once with a phone call.

It’s crazy.

Or jumping directly onto one of over a dozen strategies you can tap into at http://www.morecustomersmadeeasy.com

… and getting straight back into implementation mode.

And when an ad or sales letter doesn’t break even, it just amazes me that people won’t try out… a new headline… a new medium… a new offer…

or any of the vast amount of strategies you’ll learn about when you get your hands on
http://www.copywritingthatsells.com.au/cashflow

The bottom line is it doesn’t matter what area of  life you are in, you should never accept no for an answer.

For instance, if I was diagnosed with a deadly disease tomorrow and the doctor said “You have 6 months to live”

… I certainly wouldn’t accept his decision, lay down and die.

I would find out everything I could about the disease.

I would find the top experts in it.

I would read everything I could get my hands on.

I would get virtual assistants researching it.

I would find out all of the alternative therapies  available which may be able to help.

And I would keep going until I found a solution.

That’s what… I’ve noticed… successful people do.

They don’t lie down and take things. They either find a way to fix things & make things happen… Or they make one.

Their view was that I should use a positive headline like “the true secret to advertising success” or whatever.

They went on to say they’d been writing copy for thirty years in various capacities.

Well, let me address a few points here.

What they had to say about negative copy is absolutely dead wrong (pardon the pun). Sure, there might be some books telling you all that stuff which were written 50 or 100 years ago.

But here’s the bottom line.

I do about 4 or 5 headline tests every single week.

And I know for a fact that while sometimes the best headline is a positive one, in many cases it’s not.

Think about it: people are more motivated by avoiding pain than creating gain. And most of us would do far, far more to protect from losing our house than we would to create the money to buy another one.

And that’s why negative headilnes work so well.

I know that because the google headline I use has been split-tested against ten other headlines. And it’s the best one  I’ve got.

And I see negative healdines in the copy of master copywriters all the time.

People like Gary Bencivenga (Lies, Lies, Lies)

Or Clayton Makepeace (Landmines In Your Portfolio)

Or John Carlton (NAME and Family Seriously Injured in Vicious Attack By Gang Members)

There’s another important point here: while I appreciate this person is trying to help, just because you’ve been doing something for thirty years, it doesn’t mean you know it all.

I’ve met plenty of business owners who think they do.

“I’ve been in the carpet cleaning industry (or a mechanic, or owned a fleet of buses or whatever) for thirty years. What can a young buck like you teach me?”

That’s the sort of attitude I used to get when I first started.

And the truth is, I can’t teach you anything about your industry.

But I can teach you a heck of a lot about getting better results from your advertising and marketing. In fact, I’ve yet to
meet a person yet who hasn’t had their entire paradigm of advertising turned on its head as a result of  reading http://www.copywritingthatsells.com.au/cashflow

The second truth is you might have been in your industry for thirty years, but how much have you grown in those thirty years?
Particularly from a marketing sense (which is the only thing that’s going to make you a dollar).

How many marketing campaigns have you ran?

How many ads have you tested?

Have you tried fax streaming? Joint ventures?
Social media? Online lead generation campaigns? Pay per click marketing? Search engine optimisation? Article marketing?
Getting your “lost customers” to come back and buy more? Referral marketing? Sending bulky frames or using the top 100 strategy to get big clients?

… because in my experience most business owners have 1 year of experience repeated 30 times over.

What sort of a difference would that make to your life… your bank balance… where  you live… and your stress levels?

Think about it.

But more importantly, take action today and do something about it.

Because if nothing changes, nothing changes.

And what I found was fascinating.

Did you know that even elephants are one of the strongest animals known to man… even though they can knock down trees if they wanted to.

… they can be controlled with a small piece of rope.

How?

Well, here’s the way it works.

If you took an elephant from the wild and tried to control him with a small piece of rope, he would break it in an instant…

SNAP!

Truth is the elephants can only be controlled by the rope because they are taught to do so at a young age.

When they are just a baby, they put the rope around them and the elephant learns the rope is strong (which it is when he is a baby).

But he continues to believe this mentally, even when he is easily strong enough to snap that rope in a heartbeat.

The barrier is mental – not physical.

So, let me ask you a question…

How many mental nooses do you have?

Do you have mental barriers about your career… your relationships… your business?

Is there a mental noose tied around your neck which is holding you back?

Personally, I had an “income noose” which held me back for years.

I just didn’t believe I could double… triple… quadruple my income when I was working in jobs.

And being told by others how hard it was. And living under the guise that money doesn’t grow on trees.

I’m sure you know what I’m talking about.

So how do we break that mental noose?

There’s a few ways really…

Visualisation & affirmations certainly have their place. As does positive thinking.

But do you know what I find works better than anything?

Action combined with knowledge.

Because once you start to get results.

Once you put up a web site and see a ton of leads coming in.
Once you convert those leads into sales. Once you start generating $5,000 per week in sales instead of $1,000 per week… your mindset shifts instantly.

That’s what happened for me when I started learning how to write  great ads, sales letters and web sites.

And I wrote a step-by-step manual showing how you can do it too which you can find at http://www.copywritingthatsells.com.au/cashflow

And there’s dozens of strategies you can use to do it. Including joint ventures, online “squeeze” pages, social networking, article marketing, public relations, etc.

I’ve outlined exactly how those strategies work in http://www.morecustomersmadeeasy.com

Truth is, nothing beats results when it comes to ripping those mental ropes to shreds.

And there’s no better way of getting results than combining the right knowledge with the right action.