When trying to sell stuff, virtually every copywriter knows the quick, easy solution is what sells.

And the reality is good copy is the quickest, easiest way to grow your business when applied correctly.

But like anything else in life, when you try to shortcut the process, you end up with problems.

For instance, I thought I could get away without flossing or seeing the dentist for years.

Now my mouth is half teeth, half fillings.

Everyone thinks they can solve their health problems by popping a pill. And now we have millions of people on sleeping pills, antidepressants, etc. rather than…reducing their stress levels seeking counselling getting more exercise taking the time to cook healthy foods getting more sunshine … you get the picture.

The bottom line is while shortcuts might provide us with a band-aid solution, they are very rarely going to get us what we truly want and need.

And it’s the same with business, isn’t it?

Most people struggle their entire business life because they are always looking for the next hit… the next sale… etc. instead of setting up systems so the sales happen magnetically.

They won’t invest the time or dollars to write good ads to make the phone ring.

They won’t invest the time to educate their minds as to what it really takes to get customers coming to them instead of always chasing… chasing… chasing.

They don’t invest the time setting up qualification systems so they don’t waste hours of time on the phone with customers who were very unlikely to purchase in the first place.

They won’t send out monthly newsletters to build relationships with their customer base.

… I think you get the point.

And the truth is, we all try to shortcut the process to  success sometimes.

There are valid shortcuts, such as creating a great ad which makes people ring you. Or joint ventures. Or stimulating
referrals.

Pushing for customers rather than magnetising customers.

Getting results for today and tomorrow rather than developing systems which generate results for a lifetime.

And the reality is in the end the shortcut usually ends up being a long cut.

Dr. Maxwell Maltz, the author of Psycho Cybernetics, believed everyone should have an imaginary advisory board.

Sounds pretty crazy, doesn’t it?

But here’s how it works.

For instance, let’s say you are having an issue that you cannot get enough customers…

You could assemble a number of experts around you in your minds eye, such as…

Donald Trump

Jay Abraham

Dan Kennedy

Sir Richard Branson

Gary Halbert

and me

to help you overcome this challenge.

Here’s how you do it…

Get to know these experts. Understand the way they think. Read their books and get to a stage where you can ask yourself  “What would you do in this position?” and even carry on conversations with these people in what
Dr. Maltz referred to as “the theater of your mind.”

I remember hearing about a book years ago from a friend. It was called “Talk and Grow Rich” and one of the things that was said in there was “If an idea comes to you from your subconcious mind, then it’s coming to you because you have the ability to pull it off.”

For example, if you suddenly get the idea while you are having a shower and a shave tomorrow morning that you should start running ghost tours around your town or city, perhaps you should listen to it.

(Sorry, my wife is reading the “Twilight Series” of books by Stephanie Meyer at the moment and I am being influenced by talk of Vampires and Werewolf’s

Anyway, my point is that each of us is unique.

And if you read something in one of my emails…

or in one of Brian Tracy or Anthony Robbin’s books… or perhaps you hear Dan Kennedy or Peter Sun say something… you should take thatinformation and let it sit inside you for awhile…

… before deciding if it works for you.

I get up early each morning, usually before 5am.

That works for me.

Other people might like to work late. Other people might like to follow the strategies of “The Four Hour Work Week” (although I’m yet to meet anyone who has personally pulled this off) and work just half a day a week.

My point is that each of us needs to learn to assimilate information and make it our own.

And trust our instincts while we are at it. After all, when we get an idea which ignites our passion, something just “fires off” inside our brain and we KNOW there’s something special about it.

Even Sir Richard Branson believes this, saying that he will push through ideas with his management group, simply because he gets a great feeling about it.

In Malcolm Gladwell’s book, Blink, he says the same thing: you can have all the research in the world, but usually your first gut feeling about a person or a thing is the right one.

So here’s what I believe is one of the most misunderstood keys to success.

First, you need to get your reticular activating system working by focusing on what you want and drawing opportunities to you.

How does the Reticular Activating System (or RAS for short) work? It’s basically a way of focusing your mind and noticing opportunities.

For example, you decide you want to buy the latest model of BMW and all of a sudden you see it everywhere on the road.

The RAS works the same way: you decide you want to find a new office suites and you notice ads you didn’t notice before… or signs on windows you used to drive right past.

Anyway, enough about RAS. After all, it’s just one step in the equation.

The second step is  once you can visualise what you want and have your RAS working for you, you must listen to your intuition.

And when your intuition says “YES” then follow it no matter what.

It happens to me when I write copy. I come across a headline and my intuition says “YES” – it is often spot on!

It happens when I purchase certain information products.

It happens when I meet people.

It happens when I receive new leads.

So learn to trust your instincts. Because under your instincts, in my view is a depth of wisdom which our logical minds don’t see.

And if your instincts are telling you to put http://www.morecustomersmadeeasy.com to the test, why not follow them. After all, you risk nothing.