Have you ever noticed when you see the sports scores of any given game – whether it be soccer, tennis, rugby league, Australian Rules Football, golf, etc. they simply give you a score.

In most sports it says something like:

Dragons: 18
Lakers: 16

There is no big mention underneath of why the Lakers didn’t win, how they had to travel to be at the game and it wasn’t their home side. Or the fact there top 2 players were out with injury.

Why?

Because nobody cares – all everyone is interested in is the result.

And in 2010, I think it would be a good idea for all of us to stay focused on the results and say goodbye to the excuses.

After all, in the words of Dan Kennedy:

“People who are good at making excuses are never very good at making money.”

So it’s time to make a choice.

Are you going to be looking back at the end of 2010 with a bundle of excuses as to why you didn’t achieve your goals…

You didn’t have enough time

The economy is tough

Some big competitor came into the area

Or are you going to say “to hell with the excuses – win, lose or draw I am not going to make any.”

At the end of the Danny Green vs. Roy Jones Jr. last year, I had the highest respect for Roy Jones Jr. because he flat out said “I’m not here to make excuses. I got beat.”

Of course, he was past his prime. Of course, perhaps it was a lucky punch. But nobody cares.

Green won. Roy Jones Junior lost. End of story.

And as a true champion, Roy Jones Jr. knew that to be the case.

So if you want to make 2010 your best year ever, don’t make excuses, take action and get the tools – you need to start getting all the new customers you need instead by hopping along to http://www.morecustomersmadeeasy.com

Most people buy very differently than they THINK they buy.

And that’s why I don’t take any notice when someone looks at my ad and says:

“I wouldn’t read all that writing”

or

“that’s ugly. I’d pick the good looking ad”

You know, it’s funny. I’ve even had people who have responded to my marketing tell me they didn’t like the style and didn’t think it would work – after they have responded to it.

Funny, huh

Anyway, the reason this is so is because people buy very differently than they look.

And today I thought I’d just fire you a little email from one of my subscribers, Dennnise Harris, who sent me a message to say…

—
Hi Scott,

Thanks for your work.

Recently I used the phone directory to try to buy a service. Here is what I noticed…

1.How few people are doing what you say – and certainly those that do were always the ones I rang

2.But I also observed that (I was trying to buy a lawn mowing service at my home) I was surprised to see that I began to trust those businesses that had a name of a person (Scott Bywater) not just a snappy business name.

I wanted a land line number not just a mobile phone number.

I really did prefer a street address too.

Because I was inviting these people to come to my home regularly and maybe have a key to the back yard, trust was a significant issue and so I selected those businesses that had more not less information. I also wanted to know where they could be found.

I’m sure you know all this too but I was supposed by the selection criteria I was applying.

Cheers and Happy New Year,

Dennise
—

Interesting, isn’t it?

And if you want to be able to write ads that win customers and make you money (rather than opinion contests) then you really should hop along to http://www.copywritingthatsells.com.au/cashflow

Just before Xmas, my sister in law shelled out several thousand dollars for a very nice coffee machine for entertaining visitors at her house.

Now I love coffee, so I was interested to see if it would taste as good as the coffee they served up at my local cafes.

So did it live up to the test?

You bet it did.

A Grade Class – BETTER THAN MOST CAFES.

Hard to believe, isn’t it?

Especially since all she received was a quick bit of training from her cousins who used to run a fish & chip shop.

Now I don’t know about you, but there are a few reasons I choose
one cafe over another…

Service

Atmosphere

Comfort

And probably most importantly… COFFEE!

And here’s the funny thing – creating a good coffee doesn’t cost much – in fact, from my understanding it’s well under 50c for the ingredients.

So why on earth wouldn’t you get the best possible coffee on earth… and learn to brew a decent cup?

I don’t have an answer to that. But I can only assume that most cafe owners simply aren’t willing to go the extra mile.

Of course, some people will disagree with me.

For instance, one woman I had dinner with last year believed everyone has different taste in coffee.

But I disagree.

That’s like saying most people would prefer to own a beat up old 1963 Holden over a brand new Mercedes.

People appreciate quality.

So ask yourself the question – how does this ‘coffee shop metaphor’ apply to your business.

What product or service is everyone else doing a “sub standard” job
of offering which if you just improved your quality, would instantly boost your business.

It could be customer service. It could be including music in your waiting room (& perhaps offering refreshments and a decent cup of
coffee) if you’re a dentist.

It could be cleaning & detailing your customers car with your compliments if you’re a mechanic.

Take the time to think about how you can wow your customers.

Because there really is only two factors to success in business.

1. Knowing how to create profit pulling advertising -
http://www.copywritingthatsells.com.au/cashflow – which makes the
phone ring.

2. ‘Wowing’ your customers once they call your office.

So think about how you can make it happen today