I’d like to invite you to a FREE teleseminar I am holding at 1pm EST tomorrow about how to get more customers.

Now I’ve been planning to do a teleseminar for a few months now, and this morning when I was reading a book by Dan Kennedy which talked about the Storyboard system, I thought: why don’t I just do it?

Basically, the storyboard system involves getting a corkboard and a number of little 3 x 5 cards and sectioning the board into 3 areas – Do, Doing & Done.

The objective is to most as many tasks from the do area to the done area and have virtually none in the doing area – or for as little time as possible anyway.

Why? Because nobody makes any money from anything which they
are doing.

An ad which you are writing doesn’t make you one brass razoo until it’s done and placed in the newspaper, distributed or whatever.

That new web site doesn’t make you a cent until you actually put it up on the web and start promoting it.

The new telemarketing script you are thinking of using won’t make you anything until it’s finished – and somebody actually starts using it.

And nobody’s going to earn a cent out of this teleseminar unless I hold the damn thing.

So that’s what I’m doing.

And here are the details:
Time: 1pm tomorrow EST, Thursday January 21st

(Note: if you’re in Qld, that’s 12pm. If you’re in WA, that’s 10am. If you’re in SA, that’s 12:30pm and if you’re in NT, that’s 11:30am)

Conference Dial-in Number: (218) 339-3600
Participant Access Code: 287675#

Now it’s a US number, so if you’re calling from Australia you need to dial…

0011 1 218 339 3600

And from NZ you need to dial…

001 218 339 3600

And here’s the best part: you’re going to be setting the schedule for this event.

That’s right.

Just email your questions (about getting more customers) to info@copywritingthatsells.com.au and I’ll take the best half-dozen questions and answer them live.

They can be about ANYTHING – as long as it is about getting more customers. By the way, if you’re worried about the expense of calling a US number, go down to your local newsagent and you should be able to pick up a phone card. If you do that, it should only cost you $2-3 per hour to call the US.

Anyway, do what you can to make it because there’s going to be some valuable information shared on this call.

OK, time for us all to go and move some more projects from the DOING area to the DONE area.

One of the big mistakes many business owners make is coming across as if they are perfect and have no faults.

But here’s the problem with this.

Perfection doesn’t endear you to anyone.

And everybody knows it’s false.

Think about the people you know well: they have fears, they have insecurities, they have emotional issues.

Heck, I sure do.

So when someone tries to present the corporate image of perfection, most people look at that and think pfui.

And there’s no connection there… there’s a lack of trust there… and you simply cannot feel close to someone on a human level if they don’t appear human.

American President, Barack Obama understands this. And he put it perfectly a couple of days ago when he addressed a function in Washington.

Here is what he said:

“You know, folks ask me sometimes why I look so calm. And I have a confession to make. There are times when I’m not so calm… there are times when progress seems too slow. There are times when the words that are spoken about me hurt. There are times when the barbs sting.” Obama said.

“There are times when it feels like all these efforts are for naught. Change is painfully slow in coming. And I have to confront my own doubts.”

Now if the guy who is arguably the most powerful man in the world is willing to share his insecurities and speak from his heart, don’t you think you should open up more to your prospects and customers, too.

When you write…

When you meet with them in person…

And at every possible opportunity…

Come across as a real person – not a corporate robot.

That’s how you develop deep relationships with your customers and prospects.

No doubt like every other business owner in existence, you’ve got some form of problem.

Your staff are getting on your nerves.

You don’t have enough customers.

Your suppliers are dropping the ball on everything.

Your clients are breathing down your neck waiting for jobs to be done.

You don’t have enough time.

Blah, blah, blah. I could go on and on.

We’ve all got problems don’t we. And if you’re anything like me, they can all be broken down into 3 categories…

1. People
2. Money
3. And time

So how do you handle them?

Well, I’ll let the great master of motivation, Brian Tracy, answer that
one for you…

“Spend 80% of your time focusing on the opportunities of tomorrow rather than the problems of today”

So what do I mean by this.

Well, obviously you’ve got to deal with your problems.

You’ve got to find more customers.

You’ve got to hire and fire staff.

You’ve got to deliver on your promises to your client.

But if you spend 80% of your time focusing on your problems (like most
people do) you end up just creating more of them.

Think of it this way: if you’re a formula 1 racing car driver and you go around a corner and focus on the walls, where do you think you are going to end up?

That’s right – you’ll end up hitting the problem you would most like to avoid, and killing or severely injuring yourself while you are at it. Well, the odds are good that if all you focus on are your problems, that’s where you’ll end up.

For instance, I can remember my last 18 months at school. I had loved to a new school and experienced nothing but problem after problem after problem.

I went from having some great friends & relationships in a previous school to being the victim of bullying & having very few friends.

If I had focused 80% of my attention on my problems, my future would have not looked bright and things would have gone downhill very quickly.

But I didn’t. I focused on the opportunities of the future instead.

So this week make a decision instead to focus on the opportunities in front of you.

How can you create the systems to make your business more efficient?

How can you find the right staff?

How can you create more time in your life?

And how can you get more customers? (hint: perhaps you should check out http://www.morecustomersmadeeasy.com )

Remember, where you focus your attention is where you will generate your results.