On Friday, I made a mistake which probably cost me a thousand dollars or more. That’s right. I gave you the wrong number to call to listen into the replay of my teleseminar about getting more customers last week.

So I wanted to take a moment to apologize and do what I could to make that right now.

Here is the CORRECT number you need to dial to access the call:

(218) 339 3699
From Australia: 0011 1 218 339 3699
Access Code: 287675#
(and as a result of my mistake, I have extended the special offer made on this call until midnight tonight. Remember, if you have a phone card it should only cost you $2 or $3)

Now when people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so (as I did on Friday).

Instead, you want to make your marketing process like a slippery slide which makes it virtually impossible to stop buying once you hop on.

But all too often, companies do what I did on Friday – they put a razor blade along the slippery slide which kills sales.

Let me give you a few examples of what I’m talking about so you can see if this happens in your business.

EXAMPLE #1

Yesterday, we went to a very well known sporting company. Now my wife and I go for a swim at lunch time, virtually every day, so we bought goggles for all 3 of us, a rash vest and a number of other bits and pieces.

Now the service was fine. But when we went to walk through the checkout there was a huge lineup and the service was REALLY slow.

My wife, who is the more outspoken of the two of us, commented on this and the lady apologised and said two of the cash-registers were down.

She then ruined this apology by making an excuse and saying it wasn’t her fault. But that’s another story.

Anyway, as I was standing there, I heard her talking to her colleague about how the IT department really needed to get their act together because this was happening EVERY weekend. Now, we went through with the purchase. But we did consider just forgetting about it – and I imagine there were a number of people who did put their stuff away and think “we’ll go somewhere else” or “we’ll come back another day” (and never did).

A big, expensive mistake… particularly when you consider how much this company spends on advertising.

EXAMPLE #2

I remember writing an online phone directory for a lady several years ago. And a few months later she came back to me to tell me she hadn’t received a call since I wrote the ad.

I was shocked as this had never happened before. I went to her ad online to check it out. Dialled the number. Here’s what I heard:

“The number you have called is disconnected. Please check the number before dialling again.”

Another big, expensive mistake!

EXAMPLE #3

I tried to buy an information product valued at just under $2,000 online on Friday. But whenever I put my order through, it told me I needed to fill out something else.

Guess what?

I couldn’t find it. I tried four times before giving up. I plan to try again and call the company.

But life moves on, and the reality is the majority of your customers just won’t get around to it.

Another big, expensive mistake.

Anyway, take a moment to think of your business. Is the marketing process fluid? Is it hard for your customers to get off once they hop on? Or are there razor blades which are stopping your prospects from sliding to the end and becoming customers?

It was great to chat with those who made it to the teleseminar yesterday. And I noticed a few people jumped on the call at 1pm in the USA & missed it.

Anyway, if you didn’t catch it, you can listen to the playback here:

Playback Number: (218) 339 3699
From Australia: 0011 1 218 339 3600
From NZ: 001 218 339 3600
Access Code: 287675#

Yes, I’ve been told I should have done it via gotomeeting, etc. so it wasn’t necessary to call a US number. And I should have probably set it up so you could download it to your iphone as well.

But I didn’t. So for now, this is the only way you can access it. (Note: get a phone card and it will only cost you a few dollars – and there was a special offer made on the call which I’ll leave open until midnight tonight).

Anyway, we covered quite a few things on yesterday’s call. I discussed my number one strategy for generating leads… how to get 12 hours out of an 8 hour day… how to get the RIGHT type of customers… and how to set up the relationship so you are seen as the vendor of choice.

And we also discussed one other important issue: MINDSET.

After all, one of the things I have found over the years is that I can deliver one marketing system to one person and they will turn around and make half a million dollars out of it.

And yet, I’ll give it to another person and they will do absolutely NOTHING with it.

Why? It all boils down to mindset.

Sales managers notice this all the time.

A $60,000 a year salesperson moves from one company to another. He earns $60,000 selling a different product, etc.

He gets a bigger area to prospect from – he still earns $60,000.

Why? Because he sees himself as a $60,000 a year person.

And the $100,000.00 a year person does the same thing – earns $100,000 a year because he sees himself as a $100,000 a year person.

But here’s the thing: and it’s something I sincerely believe.

If you can stretch yourself for even one year from a $60,000 to $120,000 or $150,000 to $300,000, it’s very difficult to allow yourself to go backwards.

But how do you overcome all your childhood conditioning, the ‘I cantitis’ thinking and mental sabotage patterns to make it happen?

Well, I believe there is a couple of things.

Firstly, you want to find positive people to hang out with who lift you up and are at a level where you want to be. This can help immensely.

I may be starting up a ‘mastermind group’ at some stage – and if I do I encourage you to become a part of it.

The second thing you can do is get into the habit of visualization: focusing on what you want and visualizing it as if it has already happened.

Now you don’t need any tools to be able to do this.

But there is one really handy tool an old client of mine, Ryan, is currently making a recession busting offer on.

It’s called Mind Movies and he’s got it on the table for just 20 bucks with a thousand dollars worth of additional bonuses. So if you feel as if you know what to do to create wealth, but some ‘mental barrier’ is holding you back, I encourage you to check it out by clicking here.

Today I want to talk about why I admire Bob the Builder. But before I do, I just wanted to remind you of the teleseminar I am holding today at 1pm EST.

For those of you who missed yesterday’s email, here are the details…

—
Topic: How to get more customers

Time: 1pm TODAY, Thursday January 21st

(Note: if you’re in Qld, that’s 12pm. If you’re in WA, that’s 10am. If you’re in SA, that’s 12:30pm and if you’re in NT, that’s 11:30am)

Conference Dial-in Number: (218) 339-3600
Participant Access Code: 287675#

Now it’s a US number, so if you’re calling from Australia you need to dial…

0011 1 218 339 3600

And from NZ you need to dial…

001 218 339 3600

Note #1: You should be able to get a phone card from your local news agency, so the call will only cost $2 or $3 – chump change for the serious entrepreneur.

Note #2: Send your questions to

info@copywritingthatsells.com.au -

I will be answering them on the call.
—

OK, so now let’s talk about Bob.

Until recently, I never thought much about Bob the Builder. But over the holidays, I spent some time watching different shows with my 3 year old son.

He just loves the Wizard of Oz… and seeing Dorothy, the BAD witch, the good witch, the tin man, the scarecrow, the lion and the munchkins.

It’s an amazing film and I’ll talk about the messages in it on another day.

But back to Bob (again) – gee I get sidetracked don’t I

Anyway, I watched a bit of Bob the Builder over the holidays and also paid a visit to the Powerhouse Museum in Darling Harbour where they
had a special Bob the Builder house with bricks, push carts, houses and the works.

Anyway, as a result I developed a real respect for the guy.

Why? Because he brings such a positive message to children.

Think about it – when someone says: can we fix this problem?

… what does Bob shout?

That’s right – he shouts…

YES WE CAN!

He doesn’t shout maybe. He doesn’t say “gee, I dunno.” He doesn’t say “let me think about it” – he says…

YES WE CAN!

There’s a lot we as business owners can learn from Bob.

So think about the problems you are having right now.

They might be people problems… they might be the problems of finding enough time… and they might be money problems.

And today, start to think like Bob and just shout – YES I CAN fix this problem before doing anything else.

Then go ahead and find a way to do it.

You may need help. You may need more information.

But the key to solving problems is to follow in Bob the Builders footsteps and make the decision that you will fix it before you know all of the details.

That’s about it for now.