Just wanted to say a big thank you for all of the birthday well-wishes yesterday

And also to touch on a really important point most people (including myself, until recently) don’t get.

You see, I’ve always thought the most important aspect of business was marketing.

And I still believe that.

For instance, I was having dinner with my extended family last night and they were talking about why some businesses in their franchise are more successful than others.

And you know what it all really boils down to: the successful businesses know how to sell.

But there’s actually three elements to a successful business.

1. Understanding marketing such as what you’ll learn at
http://www.morecustomersmadeeasy.com and
http://www.copywritingthatsells.com.au/cashflow

2. Thinking: coming up with new ideas. Focusing your business on the 20% of things that really matter. Planning and scheduling.

But the element most people miss is…

THE PUSH

So what exactly is The Push?

It’s the ability to make things happen. It’s not leaving to yesterday what needs to be done today. It’s setting deadlines and sticking to them. … because if you don’t have some element or person in your business who’s constantly pushing, things simply don’t happen all that quickly.

In business, I believe “going with the flow” is a recipe for disaster because you’ve got no control where the flow is going to take you.

Makes sense, right?

For instance, I’ve been talking about creating more products for over 12 months.

I know that there is plenty more that I can give. But I’ve been so busy writing copy for my clients that I haven’t made time.

But now it’s time to bring the “pusher” into play and create the time no matter what.

And that’s one of the things I’ve noticed with the most successful business people I have met.

The fact they are great marketers and thinkers is a given.

But the one thing that seperates the most successful from the also rans is their ability to push for things to get done.

So don’t just get your hands on http://www.morecustomersmadeeasy.com and master the art of getting new customers.

Learn how to “push” as well so you can make it happen.

I forgot to tell you, but yesterday was my birthday.

And thank you for everyone who messaged me on my facebook page. I really appreciate all of your kind thoughts.

Now I didn’t receive a “happy birthday” message from many of the people I buy products and services from throughout the year.

Why?

Because they simply don’t know it’s my birthday.

And I must confess, I am guilty of making the same mistake in my own business.

I don’t know most of my top client’s birthdays. And I don’t send them birthday cards.

Now everyone likes to feel special and this is the perfect opportunity to give your cilents a “buzz” and stand out from your competition.

So here’s what I would suggest (and should be doing myself)…

Why not put together a “happy birthday” campaign by getting the birthday details of your client whenever you put together a database.

And then send out a message that reads something like this…

—

Hi [Insert Firstname here],

It’s your birthday.

And I just wanted to send you a note to say how much I appreciate your business.

And to wish you a very special day.

To show my appreciation, I have this special offer for you…
—

Now all you need to do is spell out the special offer and you have done three things…

1. You have created rapport with your customer and made him feel special.

2. You have added more joy to the world we live in.

3. You have increased your sales because many of your customers will probably take advantage of your offer.

It’s that easy.

And as a part of my own birthday celebrations, I am turning things around and have a special offer for you to celebrate my 32nd birthday.

If you become a member of http://www.morecustomersmadeeasy.com by midnight tonight (Australian EST – about 14 hours from the time you receive this email) I will refund your first months payment.

Now if I was organised or tech savvy, I would just give you your first month’s membership for free.

But I’m not. And I don’t have time to set everything up for that.

So here’s what you need to do…

1. Go to http://www.morecustomersmadeeasy.com

2. Secure your order.

3. Send an email to info@copywritingthatsells.com.au saying you have ordered and providing your bank account details or paypal address.

4. Wait for your refund (should take one or two days depending on how many orders we get).

It’s basically a try before you buy offer because you can cancel your membership at anytime if you’re not 100% satisfied.

But you’ll only get the first month without charge if you lock in your order within the next 14 hours.

When I was young, I completed all sorts of different personal development courses.

At 13 I did a mind power course and learnt how to visualize to create what I wanted.

At 15 I attended an Anthony Robbins seminar.

At 17 I attended a teenage development seminar called Discovery.

And when I left school, I did all sorts of courses ranging from doing stuff from primal screaming to meditation.

I even did a ten day meditation course where we woke up at about 4am each morning and meditated for ten hours a day.

That was tough.

The reality is personal development has become huge over the last few years. And I believe it’s a good thing.

At the same time, there’s no better therapy than going into your own business.

Think about it:

You’re faced with challenges every day.

You have to deal with disappointment.

You have to learn to communicate with a range of different people.

You have to “bust through” your limitations of what’s possible.

You have to learn to organize, sell, negotiate, write, deal with finances, and everything else.

You have to learn to manage fear.

You have to be disciplined and committed.

You have to learn how to manage conflict.

You never know what’s going to happen on a daily basis or how to deal with it.

And you are virtually forced to become more aware of yourself, your strengths and your weaknesses as a result of all of this.

Personally, I see anyone with the courage to go out and start their own business as a hero.

And today I think we should all give ourselves a pat on the back for having the courage to go outside the realm of what we have to do and be committed to creating the life of our dreams.

I’ll leave you with the comment from Dead Poets Society:

Carpe Diem. Sieze the day boys. Make your lives extraordinary.