There’s a guy called Robert Johnson who’s written a number of books about masculinity, femininity and romantic love.

One of his books is called “The psychology of romantic love” and it’s based around the mythical story of Tristan and Iseult.

To cut a long story short, the meaning of the book boils down to this: when we fall in love, we take a love potion.

It’s like taking a drug and we feel on top of the world… unstoppable… happy… joyous… and we see our partner through rose coloured glasses.

But eventually the love potion disappears.

Many people – at this stage – end the relationship because they feel that they are not “in love” anymore.

But the reality is that’s when true human love begins – it’s real love.

In our Western society, many experts believe ‘romantic love’ has overtaking ‘human love.’

And it’s not uncommon for people to jump from relationship to relationship to relationship searching for that never ending love potion.

But based on Johnson’s story, we only become truly happy when we forget about the love potion and accept real love between two human beings.

And I see the same thing happening when it comes to marketing.

Everyone is chasing the latest silver bullet… twitter, facebook, adsense,blogging, video marketing, etc.

And of course, you should look into these strategies.

But don’t just chase them because they are romantic, sexy and get the blood rushing through your body because they are new and exciting.

That’s why I created Cashflow Advertising – http://www.copywritingthatsells.com.au/cashflow – in the first place.

And there’s another program I’d like to introduce you to today called the Simple Writing System by John Carlton.

John Carlton has been someone I’ve learnt from for years… and last week I was surprised to get an email from him and find out he was also on my mailing list.

Anyway, he asked me to tell you about his new home mentoring program which you can check out here

Albert Einsteen was once quoted as saying “It’s not that I’m so smart,  it’s just that I stay with problems longer.”

Interesting concept, isn’t it?

After all, when you’re in business problems are sure to come up on a day to day… week to week… month to month… and year to year basis.

So what’s the best way to handle them?

Well, according to Einsteen you shouldn’t just sweep them under the carpet and try to forget about them.

You should stop, focus and think.

For instance, right now you might be having a myriad of problems.

In business, it usually comes down to a few areas…

The bottom line is if you’re having people problems, you probably don’t know enough about managing people.

So go out and get a book about managing staff… negotiating deals… hiring the right people… dealing with difficult people or whatever and stay with your problem until you solve it.

If you’re having a productivity problem, then write a little note on a piece of paper and pin it up somewhere near your computer where you work:

“Am I doing the most productive thing possible with this moment?”

And start to learn about time management and productivity. Look at where you are wasting your time unnecessarily.

Start to cut out distractions.
Plan your day.
Implement productivity rituals.

etc.

And if you’re having muney problems, there’s generally two types.

1. Muney management: you’re not tracking and monitoring your income and expenses and need to get systems in place.

2. Not enough muney: And the best way to get more muney coming through the doors is to understand and implement strategies to get more customers – http://www.morecustomersmadeeasy.com

So today, rather than thinking of your problems as a headache you would rather avoid… start to see them as an opportunity.

After all, without problems we would never grow or evolve.

So make the decision now to become the “Albert Einsteen” of your industry and stick with a problem until you have found the solution.