Why?
Because it is puire genius.
And demonstrates scarcity in action on a daily basis.
Before I continue, you might want to go and check it out:
http://www.catchoftheday.com.au
But they are all sold out.
You’ll also notice the “pressure cooker” of one hot item every hour for one day only.
And there’s two reasons why this site works: scarcity and great deals.
My question to you is how can you apply these same principles to your business?
But let’s look at how an ordinary, everyday business could do it.
How about a bed retailer or furniture store?
Could this add thousands of dollars to your bottom line every week?
You bet it could.
Listen, ideas are everywhere when you open your mind to them.
And you’ll get a myriad of other ideas and strategies for getting new customers athttp://www.morecustomersmadeeasy.com
All for now,
Scott Bywater
I follow Tony Robbins on Twitter. And the other day he referenced an article in New Scientist which revealed a study had confirmed single women are much keener to pursue a man who’s already taken than one who is single.
Basically, what they did is gave the participating women in each case a photo of the same guy.
Everything was the same except for whether their ideal mate was attached or not.
And here were the results: 59% of single women were interested in pursuing a relationship with a single man. 90% were interested when he was attached.
Now they are trying to speculate why this is the case.
One hypothesis is that perhaps the attached men were “pre-screened” by other women.
Another hypothesis is the competitive instinct.
Another is that they are unobtainable and therefore there is more desire.
Okay, so what can we learn from this as marketers?
Well, the bottom line is everything I have mentioned above is a psychological trigger which works to sell stuff to everyone you know as well.
After all, we are all wired the same way.
So…
Firstly, look for ways to show your product or service has been pre-screened by other customers.
How do you do this?
Use testimonials & case studies.
You’ll see a bundle of examples at http://www.copywritingthatsells.com.au/quote (just scroll up the page) and they work like magic because others can actually see that you are a proven commodity and have delivered a quality product or service in the past.
Secondly, create competition for your product or service by getting so many leads coming in so you are not “desperate” for a customer to say yes.
After all, nobody wants to walk into the empty restaurant because they figure it really can’t be that good. And some nightclubs have been known to make people wait outside just so it looks like they are busier than they really are.
The bottom line is everyone wants to do business with people who are busy… people who don’t actually need their business… and people who are a proven commodity.
What do you need to do to put yourself in that position?
2 things:
1. Offer an awesome product or service. That goes without saying.
2. Master the art of getting more customers by getting your hands on
http://www.morecustomersmadeeasy.com
The busier you are… the more successful you are… the more in demand you become. But you’ve got to get off the starting block first by understanding the most important skill in business: getting more customers.
You’re probably wondering what picking a movie has to do with marketing and writing a great ad.
Well, bear with me and you’ll find out.
Over the last few months I’ve watched some fantastic movies including…
Doubt
Milk
Ghost Town
Gran Torino
Marley & Me
Last Chance Harvey
and on Saturday night I picked out one which was not a well known movie, but in my opinion had great acting and an exceptional story line: Frozen River.
In fact, my wife wouldn’t watch it because she didn’t like the look of it.
And I normally wouldn’t have picked it out either.
Nor would I have picked out Ghost Town (the movie I watched the week before) as I had never heard about it or seen it advertised either.
So what made me make those choices?
Research.
You see, I had watched a few dud movies in a row a few months back. And I thought to myself: this is ridiculous. I work hard. I value my personal time.
And it takes at least 1 to 2 hours to watch a movie.
How can I make sure this time is not wasted?
And that’s when I came across a site called Rotten tomatoes – www.rottentomatoes.com
It basically walks you through what’s good and what’s rotten in terms of the movies out at the moment.
For instance, if you go to the site now you’ll see that…
Inglorious Bastards
The September Issue
And The Cove
… are winners
And according to Rotten Tomatoes…
The Ugly Truth
GI Joe
And Dance Flick
… are rotten.
Of course, you need to take it all with a grain of salt. My wife really wanted to watch Will Smith’s latest movie a few weeks back (Seven Pounds) and apparently it was awesome despite the fact the reviews were not great.
Also, the movie Australia was an awesome movie in my opinion, but it only received a rating of 54%. I think it deserved a lot higher.
(I fell asleep, but I did actually like the opening)
However what I do is look for the movies which have a higher rating (anything over 70%) and I can be pretty sure I am on a good thing.
So what does all of this have to do with advertising and marketing.
The lesson here is research. If you do your research you will end up with a better movie. You will also end up with a better advertisement or sales letter.
But most people cannot be bothered.
Most people won’t spend 5 minutes checking the best movies online before choosing one.
They will just go in blindly and hope for the best.
And most people won’t do the appropriate research to create a great ad.
For instance, let’s take the example of a chiropractic business…
If I was creating a marketing campaign for a chiropractor, the first thing I would do is look at who the top customers were.
The 20% who were generating 80% of their business.
I would send them a special offer.
Research.
Then I would have a “What did you think about us” form in the lobby which anybody could fill out and hand in at anytime (or go home and fill it out anonymously over the web.
Research.
And then I would look at the reason why most people came into see me (is it back pain, shoulder pain, headaches, whatever) and build ads around these general niches to the general public.
Research.
And then I would look at all the facts about chiropractic from the associations, etc. and feature those statistics in my advertisements.
Research.
And then I would look at all of the great ads which have been written by chiropractors in different areas and take aspects of what they are doing and apply them to my own business.
Research.
And then I would send out a questionnaire to my clients asking them what else I could do to help them and create additional joint ventures, products and services to fulfill those needs.
Research.
How much research are you doing in your business? And isn’t it time you got started?
If you answered yes, then there’s a couple of things you might want to do…
Learn how to use the internet as the greatest research tool that’s ever been invented and get a head start over your competition by getting your hands on this
Find out the fourteen questions you need to ask to get the information you need to write a customer generating advertisement by heading on over to http://www.copywritingthatsells.com.au/cashflow
