Over the last month or two, there have been a number of reports in the newspapers about bullying in schools.

This touches a nerve with me as I moved schools in year 3, year 7 (twice), year 8 and year 11. And as a result of all this change-over I experienced my fair share of bullying as I tried to adapt whenever I moved.

It was awful. It was psychologically scarring. And I wouldn’t recommend it for any child.

Personally, I won’t be moving my little boy around much as he grows up because it’s an incredibly unsettling experience.

But let’s face it: bullying doesn’t just happen in the playground. And while it may not include fists and tomahawks, bullying in business is just as prevalent.

For instance, I remember working at a company where one guy lost his sizeable bonus because he decided to take a day off in the last two months before a big event.

Despite the fact he was a good salesperson, they tried to bully everyone into submission by taking away the opportunity for money.

Personally, I’ve had people threaten (sometimes subtly, sometimes not) to try to destroy my relationship with key contacts… or ruin my reputation… if I didn’t do what they wanted me to do.

You can’t take it personally. Bullying starts early… you can see it take shape with three and four year old kids at day care… and it goes on from there.

It’s human nature. Some people want what they want and if you can give them what they need they’ll make threats in order to get it.

The problem is sometimes the bully can be our boss. Or our biggest client. Or someone with a lot of influence. So it’s difficult to resist their power games.

And that’s why you need to develop a “”screw you”" number.

A screw you number is something Dan Kennedy refers to as the amount of ‘moolah’ you need to generate so you don’t need to take any crap from anyone.

No butt kissing. No doing work you hate… because you’ve got enough cash in the bank so you can live your life on your terms… doing what you want… when you want.

So here’s how to identify your “”Screw You”" number:

How much do you need to earn a month?

$7,000… $20,000… $50,000… $100,000?

And how much does that equate to over a year?

Write that number down now.

Now multiply that annual figure by 20 and that should give you the total amount you need to live your ideal lifestyle based on putting it in investments which give you a 5% return.

Now it doesn’t matter what your screw you number is… or whether it’s $1 million… $3 million… $7 million… or $20 million, the number one way to get there fast is by making money in business and then investing it in other areas for leverage.

And the best way to make money in business is to master the art of getting new customers.

The good news is it doesn’t need to be hard because everything is laid out for you step-by-step with real templates and examples right here

All for now,

Scott Bywater

P.S. Follow my crazy life and get a bundle of useful tips, ideas, quotes and strategies at twitter

P.P.S. And if you’re already a member of twitter, then check out Gary McCaffrey’s crazy idea on how to get 19,350 twitter followers in 30 days by going here

Hi Friend

Maybe it’s a blessing.

I left my mobile at home today. Was charging it last night and it’s still in the kitchen.

Anyway, I usually make notes on what I’m going to talk about in my emails as the ideas come to me and I store them on my phone.

Otherwise the ideas go in one ear and out the other.

So I’m staring at a blank sheet today and thinking: what am I gonna talk about.

DUH!

And the idea comes to me that I should talk about the type of selling most people use which involves getting their prospect in a room and banging them over the head telling them how good you are.

I call it BANG-BANG selling.

Others call it explicit selling.

Whatever you call it – the truth is it doesn’t work very well.

Let me give you an example.

Explicit Selling (BANG-BANG): I am the best. Buy my products. Use me. I am the greatest.

(Readers thoughts: yeah, right!)

Implicit Selling: Some people are really happy with the results I get them. I’ve taken companies from $0 to millions of dollars in sales through the power of the written word. And while I’m pretty picky as to how I take on clients, you might want to go to my web site and check out here what some of my clients have to say and see if you qualify.

Most people sell explicitly.

But if you just spell out the facts and let the reader come to their own conclusion, you’ll get far better results.

Don’t tell them you’ve got the best burgers in town.

Put photos of all the celebrities who have eaten at your cafe and mention the fact you use organic meat, freshly baked bread and source your vegetables from the fruit market every day.

Don’t tell them your vitamins can heal them of cancer. Instead, give an example of a study whereby thousands of people who ate your vitamin cured themselves of cancer.

I think you get the picture.

All for now,

Scott Bywater

P.S. Here’s another example of implicit versus explicit selling. I’m not going to tell you more customers made easy is the best step-by-step site for quickly getting all the new customers you ever need. Instead, I am going to tell you what Julie McGaw from Speedie Graphics has to say and you can come to your own conclusion:

I’m a subscriber to the More Customers Made Easy mailout and I have to say, it’s working for me. I began applying the information from Lesson 4 – Boost Response from your Mailings – in late November and so far it’s brought in $1210 against just $110 from my previous method of just one mailout of a free magazine to prospective customers.

I’ve also devised a 6 month plan to use Lesson 4 with prospective advertisers, so it will be interesting to see how it goes! And having included your really simple idea of creating a Bonus Voucher so that people can easily see what they’re getting has increased responses to our reminder letters to expired subscribers by more than 60%.

By the way – http://www.morecustomersmadeeasy.com – may not be right for you, but you can may as well check out the area highlighted in pink about 2/3rds the way down the web site to hear what other people say about my ideas and advice.

Copywriting That SELLS
Suite 21, Seabridge House
377 Kent Street
Sydney NSW 2000

1300 88 21 91
Suite 21, Seabridge House,
377 Kent Street Sydney,
NSW, 2000, Australia

Yesterday I was reading through one of the Sunday newspapers and I noticed an article there about how to scrimp and save in today’s economy to get by.

I don’t know about you, but setting your sights on “”coping”" and “”just getting by”" and “”budgeting”" doesn’t sound very sexy to me.

Stuff that.

So I thought I’d talk today about a way for any business owner to create wealth through ‘expansion’ thinking’ instead of ‘contraction thinking.’

Here’s the bottom line: let’s say the economy cuts the average person’s sales by 35%. I have no idea what that number really is… but I am guessing it’s no more than 50%.

Ok, let’s be bold and say 50%. That’s a big problem, right?

Wrong.

Actually, that right… wrong methodology is a copywriting formula which is often used, but the truth is it is a pretty big problem for most businesses if that happens.

But let’s look at how we combat this situation which is a worst case scenario for most business owners.

We simply double our marketing efforts. Now if you’re like most business owners, the good news is that’s not very hard.

Because most people simply focus on one or two methods which works for them. And although it’s not an ideal scenario, it works in cruisy times.

So you have your phone directory advertisement… or your TV ad… or your little ad in the local paper… or your telemarketers making cold calls… or whatever.

But the good news is if you’re struggling now by relying on one or two marketing methods, and the economy is turning up the heat to a stage where your butt feels like it’s burning… then now is the time to do something about it.

And that something is to double your marketing efforts.

How do you do that?

Well, you can start by investing the first hour of your day into doing nothing but focusing on your marketing… focusing ON your business rather than working IN your business.

But what am I going to focus on I can hear you asking?

And that’s why I created a website which I’ve made as easy to follow as falling off a log with over a dozen real examples and step-by-step templates you can modify for your own business.

Get this program and spend half an hour a day on implementing the strategies you learn… and your business will never be the same again.

I’ll leave you with this quote from Steven Covey:

“”While we are free to choose our actions, we are not free to choose the consequences of our actions.”"

Make sure you choose your actions wisely over the coming weeks and months.

All for now,

Scott Bywater