“My rags to riches story

The subject line at the top of this letter is
actually a lie. I’m not yet rich. I’m no Donald
Trump or Warren Buffet. I don’t drive around
in a Porsche and walk into restaurants and order
whatever I want without looking at the menu.

But I’m a damn sight better off than I was a
few years ago.

Let me start at the beginning.

I was working on a wage of about $35,000 a year…
then I applied to be the telemarketing manager of
a recruitment call centre that paid me more than
double my previous income.

It seemed like a fortune at the time.

In fact, I remember the first few weeks I worked
at that job… I felt like a charlatan. Amazing
how things change – as today I would NEVER work
for that amount of money.

But then something changed. I went to a seminar
and they talked about taking over a business for
free… building it up and selling it. So I looked
through the papers, found an opportunity, quit my
job and jumped in head first.

What happened? My business partner and I had very
little money… no skill in the area (it was a
hairdressing salon)… and had never been in
business.

To cut a long story short, despite our best efforts,
the business folded within 6 months and I found myself
broke and on the bottom of the world.

I’d already borrowed money from my mother… so I
couldn’t turn that way… and I didn’t know where else
to go.

I found a guy in Paddington who let me rent an
apartment with low rent in the first week… but
half-way through that week I couldn’t afford to eat…
and I am serious.

I literally did a sales presentation on marketing to
the local Indian restaurant (who was never going to
buy) and invited myself to a meal afterwards.

Anyway, I was desperate and penniless, so I placed
a classified ad in the newspaper on credit (cost: $18)
and I hung out my shingle. Managed to borrow some money
off a friend to pay the rent for the week… and when
the ad went in, the phones rang… and slowly but surely
I got clients.

It was tough – probably the toughest experience
of my life.

But a few months later I met my wife and fell madly
in love – she said I looked like a guy who was on drugs
because my eyes were so sunken in – but she was
wonderful enough to love me anyway despite my terrible
dress sense… and the ordinary state of my life.

Thankfully, she also cooked for me… which was great,
because I was still living on the smell of an oily rag.

I was living hand to mouth… week to week… cold
calling & hustling in order to get by. And that’s
when I decided I needed to get something stable.

I found a client who would pay me a reasonable amount
of money for three days a week of work – M & M Pest
Control – and I transformed his business over a period
of several months as you can see the results by clicking here

Anyway, that lifted my confidence and gave me a spring
in my step. I worked with various clients, some of
which you can hear by clicking here

before eventually seeing a job opportunity for Readers
Digest. My wife had a strong gut reaction to this and
told me I must apply for that position.

If you want to know what the copywriting manager at
Readers Digest thought of my skill level, simply
click here and scroll to the top of the page.

Anyway, for a number of reasons, I didn’t ever work
for Readers Digest, but all this gave me the
confidence to move forward.

I started focusing on copywriting and work just
swarmed in. More money than I’d ever earned in my
life. Then I built my database… got some larger
clients on board and the rest is history.

Today I earn a great income… never make cold
calls… work in my shorts in an office near my
home… don’t have to slosh through rush hour
traffic… and all the work comes to me as a
result of the turn-key systems I have developed
over the years.

And you can learn how to do the same by simply

clicking here

All for now,
Scott Bywater

I went to watch THE MAN last night at Win Stadium
in Wollongong. And what a night it was. Charged with
energy… enthusiasm… and testosterone… the atmosphere
was electric.

As I was sitting there in the stadium, I was
thinking to myself, what makes Anthony Mundine such
a champion. I think, among other things, it all boils
down to one word:

BELIEF

You see, despite the fact the majority of the crowd
was on the side of the home town boxer, Shannon Taylor,
Mundine didn’t care what they thought.

He just kept his eyes focused on the prize.

And I think we can all learn from this.

The truth is, in life, we will always come across
people who want to bring us down… bag us out… or
not see us succeed. And I think the more successful
you become, the more people want to bring you
down a notch.

Criticism isn’t going to go away. But the key is
to train yourself to be immune to criticism.

It’s hard.

I should know. I went through about six different
schools as we moved around when I was growing up. As a
sensitive child, that came with its challenges.

And then, when I left school, one of my first jobs was
as a door-to-door salesperson, followed by a cold call telemarketer.

I got doors slammed in my face. I got hung up on. I
got abused. I nearly had one guy in some seedy area
chase me down the road.

What I learnt from this is you can act exactly the same
way to one person as you do to another… one will hate
you and the other will love you.

It’s not personal. Usually, it has more to do with what’s
going on in their frame of the world than what’s
happening with you.

Easier to conceptualise than it is to LIVE in practice,
but it’s true.

And you need to understand this if you want to be
a good marketer. Because if you want to be effective,
you’ve got to do things differently… you’ve got to
accept the fact sometimes people will hate your ads
and sales letters. You’ve got to overcome the need to
be liked by everyone.

I believe every champion has done this at some
level. I also believe every champion has had a
successful coach or followed a winning formula.

So what do you need to do to be the champion of
your industry:

1.Become immune to criticism. Accept the fact that
some people will like you… some won’t… and that’s
life.

2.Get your hands on the winning step-by-step
templates by clicking here

3.Take action – FAST

4.Measure the results and prosper.

That’s all for now,

Scott Bywater

“The bee who shagged me…

I’m sitting in my office today, happily working
away and minding my own business, when this damn
bee comes and sits on my keyboard. Anyway, I know
it’s not nice to kill anything, but even still I
pulled my sandal off and gave it a big whack.

Guess what – I missed… and wary of an angry bee I
spent the next 15 minutes chasing it around waiting
for it to actually sit in a hitting position.

It eventually left the building.

Quite frankly that bee infuriated me and I’m sure I
would have looked like the bad guy in a comical display
of rage if I had of been featured on Seinfeld’s Bee
movie, which I saw last year.

Why was I so annoyed? Because it wasted my time – and
it doesn’t matter what you are selling, whether it be
a product or service – when you’re in business…
TIME IS MONEY.

And I figure that bee wasted a quarter an hour of my
time – and when I’m writing copy that’s worth at
least $125 – which means that damn bee “”shagged me”"
for over $100.

But just how often do we let these parasites steal
money from us on a daily basis: email distractions,
surfing online without a purpose, conversations which
go on too long, picking up the phone when we shouldn’t,
etc.

And how much is that costing you? Want to find out?

Well, how much do you want to earn this year?

$100,000? $200,000? $500,000? $1,000,000 +.

Let’s be conservative and say you want to turn over
$200,000.00 with a 2 week holiday.

That works out to $4,000 a week… or $100 an hour
based on a 40 hour week. But you aren’t always working.

In fact, half your day probably gets taken up with administration, meetings and other things we do in
business.

So let’s divide that by 2… which means you should
value every hour as being worth at least $200 to you.

So the next time you are flicking through email for
15 minutes… or on a pointless phone call… see it
as handing money over to this distraction…

15 minutes = $50.
30 minutes = $100
… and so on.

That will stop you procrastinating. That will get you
back on track.

But make sure you also follow Peter Drucker’s advice:

“”There is nothing so useless as doing efficiently that
which should not be done at all”" Peter Drucker

What he means by that is simple – make sure you invest
your time doing tasks which are the most critical to
making YOU money and growing your business.

And the most leveraged task you can be doing is marketing
your business. Problem is, business owners hold off on
this because they don’t know how to do it.

And that’s why you should move heaven and earth to
get your hands on More Customers Made Easy to find

out how easy it is.

Time is ticking. Don’t procrastinate. Remember, it’s
only $37 a month and if you value your time, the step
by step templates and examples are going to save you
this money 100 times over.

All for now,
Scott Bywater