Posted by Scott Bywater in Psychology, copywriting, marketing Jan 27th, 2012 | No Comments »

There are three stages of learning:

1.       Insight

2.       Action

3.       Transformation

Most people get stuck in stage 1… They get some insight and say “that sounds interesting”…

But they don’t actually act. And if you don’t act, you’ll never truly internalise the learning.

For instance, you’ve probably heard me say…

You should have multiple streams of generating customers. Not just one. Otherwise you rely on Google. Or telemarketing. Or phone directories, until you get…

SLAPPED
And when you hear it again, you think… Bywater you fruitcake… I already know that.

But do you really?

Not if you haven’t DONE IT…

Because knowing and not doing is not knowing. When you truly learn something, you TRANSFORM. Your self-image changes.

And as Einstein says:
“A mind that has been stretched will never return to its original dimension”

So find out how to do what you know. Get your hands on this and learn how to turn your knowledge into action in 2012… to make your business AS SOLID AS A ROCK.

Then…

Just do it!

Posted by Scott Bywater in Psychology Jan 25th, 2012 | No Comments »

Did you stay up the other night for Lleyton Hewitt’s match-up with the world number 1, Novak Djokovic?
I did…
And despite the fact he lost…
I thought he came out the winner.
He was injured last year. Everyone doubted him. Even some of the commentators were saying there’s no way he can win another Grand Slam.

But I think if anyone can win…
Lleyton can.
Why?
Because he never gives up…
3-0 down in the third set, when most would have thrown in the towel…
Lleyton stepped up.
He played the best tennis I’ve ever seen him play.
After being injured. After most had written him off…
Against the World Number One.
There was an interesting comment from one of the commentators during the match when he said Lleyton should write a book about sports psychology.

I agree.
And I think there’s a LOT we can learn from Hewitt when it comes to business as well.
He may not have the strongest serve.
He may get injured.
He may not be the tallest.
He may have struggled.
But he never gives up.
He never complains.
He never bitches and whines.
Some Aussies don’t like him… because he wears his heart on his sleeve.
And from everything I’ve seen…
That’s just unAustralian.
I just love his spirit.
Personally, he is the one person I love to watch sport more than anybody else.
And going into 2012, I want to ask you…
What mental abilities can you learn from Lleyton Hewitt that will help you win in business.

That’s what took him to world #1 in the past.

And together with programs like this those same qualities will help you reach the top of your industry too.

Posted by Scott Bywater in Psychology Jan 6th, 2012 | No Comments »

This is a great example of how to deal with doubt…

“Off With Their Heads”

That’s what the media has been saying about the more experienced guys in the
Australian cricket team…

Clarke…
Ponting…
Hussey…

Not anymore.

I was at the chemist yesterday getting these little vitamin organisers (I am going through
an “organisation” stage in my life ;-) when I looked at the TV and saw Clarke was on 300+ and
Hussey was on 100+…

Then found out later when I looked at the paper that Ponting made 100+ as well.

Three guys everyone had doubt in. But they knew exactly how to deal with this doubt.

The point of this email is not to talk about cricket (although I love the game ;-) it’s to talk
about the importance of belief…

Even if everyone else doubts you.

I am listening to an Eminem song as I am writing this and he’s talking about the days when he
was “booed of stage” – now he’s a huge celebrity.

So let me ask you…

Who’s doubting you right now?

Let me also ask you…

Who cares?

Plenty of people doubted these guys…

But they know how to deal with doubt.

They answered these doubters with actions… with results.

The best way I know to get great results is to model something which is already working.

And that’s why I created this program.

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