I remember hearing about a book years ago from a friend. It was called “Talk and Grow Rich” and one of the things that was said in there was “If an idea comes to you from your subconcious mind, then it’s coming to you because you have the ability to pull it off.”
For example, if you suddenly get the idea while you are having a shower and a shave tomorrow morning that you should start running ghost tours around your town or city, perhaps you should listen to it.
(Sorry, my wife is reading the “Twilight Series” of books by Stephanie Meyer at the moment and I am being influenced by talk of Vampires and Werewolf’s 
Anyway, my point is that each of us is unique.
And if you read something in one of my emails…
or in one of Brian Tracy or Anthony Robbin’s books… or perhaps you hear Dan Kennedy or Peter Sun say something… you should take thatinformation and let it sit inside you for awhile…
… before deciding if it works for you.
I get up early each morning, usually before 5am.
That works for me.
Other people might like to work late. Other people might like to follow the strategies of “The Four Hour Work Week” (although I’m yet to meet anyone who has personally pulled this off) and work just half a day a week.
My point is that each of us needs to learn to assimilate information and make it our own.
And trust our instincts while we are at it. After all, when we get an idea which ignites our passion, something just “fires off” inside our brain and we KNOW there’s something special about it.
Even Sir Richard Branson believes this, saying that he will push through ideas with his management group, simply because he gets a great feeling about it.
In Malcolm Gladwell’s book, Blink, he says the same thing: you can have all the research in the world, but usually your first gut feeling about a person or a thing is the right one.
So here’s what I believe is one of the most misunderstood keys to success.
First, you need to get your reticular activating system working by focusing on what you want and drawing opportunities to you.
How does the Reticular Activating System (or RAS for short) work? It’s basically a way of focusing your mind and noticing opportunities.
For example, you decide you want to buy the latest model of BMW and all of a sudden you see it everywhere on the road.
The RAS works the same way: you decide you want to find a new office suites and you notice ads you didn’t notice before… or signs on windows you used to drive right past.
Anyway, enough about RAS. After all, it’s just one step in the equation.
The second step is once you can visualise what you want and have your RAS working for you, you must listen to your intuition.
And when your intuition says “YES” then follow it no matter what.
It happens to me when I write copy. I come across a headline and my intuition says “YES” – it is often spot on!
It happens when I purchase certain information products.
It happens when I meet people.
It happens when I receive new leads.
So learn to trust your instincts. Because under your instincts, in my view is a depth of wisdom which our logical minds don’t see.
And if your instincts are telling you to put http://www.morecustomersmadeeasy.com to the test, why not follow them. After all, you risk nothing.
All for now,
Scott Bywater
Every day, I like to take an hour off and go for a swim. It kind of breaks the day up a little and since I start at around 6am, it’s some great recovery time.
Plus, I don’t think many people realise just how good the salt water actually is for us. Not to mention what the sun does for our vitamin D levels and overall health.
Anyway, as I was swimming yesterday, for some reason the movie Forrest Gump came to mind. And his famous saying:
“Life is like a box of chocolates. You never know what you are going to get next.”
And there’s some truth in that saying.
Today, you and I don’t know exactly what’s going to happen.
We don’t know if the prospect we are meeting will buy from us.
We don’t know what results we will get from the letters or emails we send.
We don’t know if our computer will work or malfunction, if our suppliers or staff will decide to move on or continue on with us.
There are things that are out of our control.
But on the other hand, our mindset does somewhat allow us to predict fairly accurately what we will get next.
For instance, I know I will achieve a 7 figure net income. And I know I will influence hundreds of business owners to increase their profits.
Is that arrogance? Not at all.
It’s just something I know will happen for two reasons. I sincerely believe that anyone with a burning desire, commitment and belief in themselves can create whatever they damn well want.
And it gets even deeper than that, because if you start measuring your statistics and set up the right systems, you can also start predicting how many new leads will come in each week, how many sales you will generate, etc.
i.e. If I place this ad, on average I will generate 30 inquiries. From those 30 inquiries, 6 meetings will be generated.
From those 6 meetings, 2 sales should be generated.
Obviously, it doesn’t happen every single time.
But you can predict the averages with amazing accuracy.
Why?
Because marketing is science. Success is science.
And we, as individuals are entirely responsible for our success or failure.
And that’s why I think “Life is like a box of chocolates” has some truth to it, but people can also use it as a cop out for things just not going their way.
Kind of like the “go with the flow” analogy I used to hear when I was a new age hippie in my early twenties.
Sure. It doesn’t hurt to let go of control once in a while. But if you go with the flow, you’re also likely to end up swimming into a school full of piranhas.
So today make the decision to decide what you are going to get next. And then grab the bull by the horns and take the action to move yourself into the direction of your dreams.
If you need a helping hand, you might want to check out http://www.morecustomersmadeeasy.com
There is a saying in marketing circles that “the money is in the (customer) list”
But when I suggest people keep in touch with their prospects or customers, the big thing I commonly hear is:
“But I don’t want to annoy them”
Well, I recently came across a handy piece of information when reading one of Dan Kennedy’s books:
“A Customer (or prospect) loses about 10% of its value every month it is neglected”
Stop and think about what this means for a moment.
If you spend a bundle attracting a prospect or customer, and don’t stay in touch with them, 11 months from now they’ll be worth as much as the random names pulled from the white pages.
The key: stay in touch with your customers or like most databases, yours will end up worthless.
And make it interesting, informative, entertaining & commercial.
Sure, you may annoy the minority.
For instance, when I first started writing this daily email I was worried that I might annoy people.
And I know for a fact that I do.
But I also know that I make more.
And the positive feedback I get – both personally, and to my bank balance – is certainly worth it.
Truth is, you’re far better off annoying the minority in exchange for the raving fans you will generate…
Than you are trying to avoid annoying anyone and have them forget about you.
Makes sense, right?
For instance, since I have had kids I have found it tough keeping in touch with people and some of my friendships have dropped off a little.
Obviously, if I was to jump on the phone with my friends (or send them a letter) every day or two, we would have a closer relationship.
And it’s the same with your customers.
Of course, you don’t have to contact them daily.
You can do it weekly or monthly.
But at the end of the day, you’ve got to do it.
It takes discipline. It takes time.
And while I can help you get people to put their hand up and express their interest in your services (such as the first lesson of http://www.morecustomersmadeeasy.com ) only you can consistently keep in touch with them.
In the words of the late Jim Rohn: “Easy to do, easy not to do”
But it will make a heck of a difference to your bottom line.
