From networking to the latest internet craze and every other thing like it.

So which one of them is best?

Truth is, they will all fall flat on their face unless you harness one skill.

So what is that skill?

Well, here’s a little experiment you might want to conduct one day (in a safe environment and not around children)…

1. Take a pile of old newspapers and put them in direct sunlight.

2. Grab a cheap magnifying glass

3. Move the magnifying glass around all over the newspaper and notice what happens. Not much, right. Even if you focus it for short periods and then move it, you won’t notice anything.

4. Now try pointing that light in one single place and allow the sun to penetrate through it.

5. Hole the focus of the light for long enough and guess what will happen?

6. That’s right – the entire paper will be ablaze.

And that is the most important skill one can employ in business.

So forget about the latest whizbang idea and get focused.

I can tell you this from experience.

Before I met my wife, I owed more money than I had. I lived in a crappy little apartment share house with all sorts of unsavoury characters.

I think Harry Emerson Fosdick said it best…

“No horse gets anywhere until he is harnessed. No steam or gas ever drives anything until it is confined. No Niagara is ever turned into light and power until it is tunnelled. No life ever grows great until it is focused, dedicated, disciplined”

The question is: what should you focus on?

In my experience there is no more important or leveraged area than your own business. And there is no more important skill you can develop to grow your business than the art of getting new customers.

So why don’t you check out http://www.morecustomersmadeeasy.com now while it’s
hot on your mind.

I went into the dentist to get my tooth checked out and ended up with a tooth extraction.

Now I have had tooth extractions before and basically walked out and I was okay.

No problem.

Back to business.

But this time was a little different.

Apparently, after talking with an expert what happened is there’s bacteria in the teeth, and it’s like some sort of poison got released into my system…

And that makes sense, and explains why I’ve been so tired.

Anyway, I’m not writing this to get sympathy.

Here’s my list…

Closed mindedness: I’ve been in this industry for 25 years and I know what I’m doing.

or…

I’ve already tried that.

or…

It might work for them, but it wouldn’t work for my business.

Negative Thinking: Times are tough, so I’ll just hope for the best.

or…

That won’t work for me.

Of course, there are others, like hanging out with negative people, and listening to the negative opinions of others.

But  if you and I can gain mastery over these three BIG ones, we stack the odds in our favour.

After all, success really boils down to a few simple things:

Having the right focus

Having the right mindest

Taking the right action

And filling your head with the right knowledge.

The first three cost nothing. The fourth one cost you time and a little bit of money.

But there’s no better way of getting leverage on the first three than filling your head with specialised information
on a daily basis such as what you’ll learn at http://www.morecustomersmadeeasy.com

Remember, a doctor earns more than a streetsweeper.

Why? Knowledge.

A lawyer earns more than a shopping centre attendant.

Why? Knowledge.

And a business who understands how to get more customers earns far more than someone who doesn’t.

Why? Knowledge.

Yesterday I had a tooth extracted.

It hurt. In fact, my jaw is still throbbing as a result.

And  I was walking around like a zombie before taking a pain killer last night.

Anyway, the worst part about all this is it was avoidable.

You see, I had a root canal a month or two back. Went in for three session (fun, fun, fun) and at the end of it my tooth was back in place.

The dentist recommended getting a crown as the tooth was still brittle.

I thought to myself “yeah, it’ll be all right. I’ll get to that.”

A month or two later, I am chewing my lunch when…

CRUNCH…

The tooth cracks… and I’m past the point of no return.

It sucks.

It’s kind of like not backing up the data on your computer because you don’t have time.

And then… kaboom… your computer crashes (as almost happened to me several years ago) and all your data goes up in a cloud of smoke.

The point I am making is…

Don’t put off the important just because it’s not urgent.

Don’t put off doing the things which can protect your health & protect your business because you’re too busy.

For instance…

Many business owners put off looking at their marketing…
relying on one or two big clients or distribution chains until one day…

BANG…

they disappear in a puff of smoke.

Don’t do it to yourself.

The best way to protect your business is to always… always … be marketing.

Always.

And never, ever rely on one channel.

Use joint ventures… newspaper ads… the internet…  social media… direct mail… letters to get existing customers back… google adwords… search engine optimisation… public relations… article marketing… and everything you can to protect your business and make it as solid as a rock.

The good news is I’ll show you how to use every one of those strategies – and over a dozen more, step-by-step, when you join me at http://www.morecustomersmadeeasy.com